About this product
|A New York Times bestseller, "Absolut Book" is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.|
The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art. Chapters include: Absolut Beginning Absolut Objects Absolut Art Absolut Fashion Absolut Flavors In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
This work provides a behind-the-scenes account of the birth and growth of the Absolut Vodka advertizing campaign.
|Author||Richard Lewis, Richard W. Lewis|
|Number Of Pages||288 pages|
|LC Classification Number||HF6161.L46L48 1996|
|"Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."- the New York Times|
Most relevant reviews
- coleb0812Sep 21, 2011by
Experience, and live the greatest advertising campaign ever!
If you really want to experience the greatest advertising campaign Ever You must read this books, it tells you everything from the beginning.
- claudice7Dec 31, 2007by
Great book! I now know who the guy on the Absolut bottle is. Great story about the purest vodka! I bought it for the great glossy ads that are fun to look at!