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Beginner’s Guide to Selling Cars on eBay Motors

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More and More People are Selling Cars on eBay Motors, Should I use eBay to Sell My Car Too?

by Brittany Larson

As internet use continues to grow, individuals and companies now are able to sell goods and services through a multitude of online channels. One of the fastest growing ways to liquidate vehicles, either for personal sale or from a dealership, is the use of eBay Motors.

eBay Motors is an auction platform that connects owners and buyers across the country and around the world. Further, the eBay Motors platform is easy to set up, is a low cost selling solution compared to its competitors, and many buyers are already trustworthy of the eBay process so it beats placing an anonymous ad in your local newspaper. Therefore, if you are relatively internet savvy and you have a car to sell or automotive parts and accessories, eBay Motors is a great place to do just that.

Signing up and starting an eBay Motors auction is an easy process. eBay has made the entire procedure, from creating a username to publishing your car’s information and beginning the bidding process, as simple as possible. All you need to know to create a successful listing once you have registered is the vehicle’s VIN number, basic information about the car, and lots of pictures.

As a vehicle seller on eBayMotors you have two options: sell locally or sell nationally. As a private seller, your best option is most likely going to be to sell locally. A local listing is free, covers all buyers located less than 200 miles from you, doesn’t charge a fee when you sell your car, and allows you to upload a maximum of 24 photos. On the other hand, a national listing does not restrict potential buyers based on location, but you must pay a fee to list your vehicle. If you go national, you must also choose whether to go with an auction-style listing or a “buy it now” listing.

eBay Motors CPO showroom

Whichever listing style you choose, a national ad with a final selling price of $2,000 or less costs you $60; any cars sold at $2,000.01 and above, eBay charges $125 for the listing. Alternatively, charges private sellers $40 for a 60 day listing with only 12 photos, $15 for a 45 day listing with 9 photos, and $0 for a 45 day listing with only one photo. Likewise, charges $25 for an ad to run for three weeks with 3 photos, $35 for 8 weeks and 9 photos, and $50 for an ad to run until your car sells with 18 photos. One of the great benefits of choosing eBay Motors is that if your car doesn’t sell, the fee is waived and there’s a convenient way to renew the listing if you so choose.

Additionally, because potential buyers are already familiar with making purchases on eBay, as a seller on eBay Motors, you already have an element of trustworthiness that you would be lacking if you were selling to someone who merely saw your classified ad in the paper. Customers are going to be more willing to do business with you because they know that in the event that they are unhappy with their purchase, they can contact eBay for support. Though vehicle purchases and cases of simple buyer’s remorse are not covered under the eBay Buyer Protection plan, knowing that an intermediary is available between them and a seller is a comforting thought.

Buyers seeking additional comfort can choose cars within the Certified Pre-Owned program. Qualified CPO cars are usually newer, low-mileage model vehicles that have been inspected, refurbished and certified by a manufacturer or other certifying authority. Typically, a certified pre-owned vehicle will come with an extended warranty, special financing or other benefits. These vehicles have passed a multi-point inspection, been repaired, and been given a warranty. While they typically cost more than a comparable used car, they also give the buyer peace of mind.

To conclude, if you have a car to sell, placing an ad on eBay Motors can’t hurt. If anything, an ad on eBay Motors will only speed up the selling process and get you driving around in a new car sooner rather than later.

This guest post was contributed by Brittany Larson. Brittany works with a number of dealerships who sell their vehicles on eBay Motors including eImports4less.

Links to reference pages:
eBay Guide – How to Sell a Vehicle
Fees for selling on eBay Motors
Certified Pre-Owned FAQ

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  1. Brittany September 14, 2012 at 3:26 pm Reply

    That link to the Certified Pre-Owned program in the 3rd to last paragraph is a great place to see the difference between the CPO programs of various manufacturers. It’s hard to find all that info in the same place. Definitely going to jot that down for future reference!

  2. eBay Motors September 14, 2012 at 3:30 pm Reply

    Thanks Brittany!

  3. Anthony Frasca October 18, 2012 at 1:17 pm Reply

    As far as I can tell, there are two ways to sell a car nationally– auction style and “buy it now”. Can you explain the use of these two, and in an auction style is the seller obligated to sell the car to the highest bidder, even if the bid price is very low?

    • Derek Mau October 18, 2012 at 9:40 pm Reply

      The “buy it now” feature enables a prospective buyer to purchase the item at the designated buy it now price without having to wait for the auction to end or compete with other bidders.

      The seller who uses the “buy it now” option is ready to sell their item at that price for a quick transaction and is comfortable with that dollar amount.

      With auction style listings, the seller is obligated to sell to the highest bidder even if the final bid is well below market value. If the seller is not confident that bidding on the item will meet or exceed expectations, then the seller has the option to set a “reserve” price. The reserve price is the absolute minimum an item can be sold, which gives the seller a safety net and is not obligated to sell until the reserve price is met.

      Sometimes setting a reserve price has an adverse affect on potential bidders, which is why savvy sellers list their items with no reserve.

      • dp April 28, 2015 at 2:15 pm Reply

        As a long time Ebay Seller, It is interesting that Ebay just doesnt get it when it comes to selling cars. I am a small dealer and I go to wholesale auctions. If I sell a car at no reserve, I am committed to sell the car period. No “savy seller” is going to buy a car at auction for 2000 and sell it on ebay for 1500 if that is the highest bid on their auction. In Ebays infinite wisdom they always recommend lowering prices, yet they dont lower their prices below a profit level. Dealers list cars with no reserve and cancel auctions or use schill bidders if the highest bid is too low for them to make a profit … period. In effect Ebays no reserve policy promotes fraud.

  4. Les Rhoades October 18, 2012 at 4:24 pm Reply

    You listing price information is way outdated. It now costs $50 for a basic listing and the price quickly just to $82 ( $32 for week extension) If you want to extend a fixed price listing to the maximum allowed 3 weeks. No back end fees….eBay wants all the money up front no matter if it sells or not. What else is incorrect in your Blog?

  5. Derek Mau October 18, 2012 at 9:53 pm Reply

    Explanation of listing fees for eBay Motors is at the following link:

    The $50 insertion fee begins with the seventh vehicle listing of the calendar year. The fee for the vehicle listings 1 thru 6 is $0 (+ optional listing upgrade fees) during the calendar year.

    There is a different fee scale for listing parts and accessories and powersport vehicles under 50cc.

  6. david October 19, 2012 at 1:08 pm Reply

    I have bought plenty but not sold. Can I open an car ad and save and work on it until it is finished? Save and come back to it? When I get it how I like it, then post it? or do I need it perfectly planned before I start typing?

  7. Brittany October 24, 2012 at 1:43 pm Reply

    Hi David, I started to create a listing to see if it would give me the option of returning to it later on. It looks like there should be a “save for later” button in the top right corner on the page where you’re inserting the information about the car. I also found this page, which might help you prepare if you want to get all the information about your listing down at the same time.

    Hope that helps!

  8. baju batik August 4, 2013 at 6:33 pm Reply

    Excellent article. I am dealing with some of these issues as well.

    • batik sarimbit September 24, 2013 at 6:47 am Reply

      i think ebay is one of the recomended ecommerce store, so i think its okay if you want to sell at ebay

  9. kimi kaos February 3, 2015 at 12:46 am Reply

    ebay in my mind is alternative to sell something.

  10. Junk Cars Dolton April 14, 2015 at 10:01 pm Reply

    You can also look up your local tax incentives to see which
    option pays more in the long run. When looking to sell
    your junk car, it is a good idea to first establish ownership of the vehicle, as many companies that buy junk cars only do so from titleholders.

    You can call your Attorney General’s office to find out the state of limitations in your own state.

  11. shanr October 28, 2015 at 11:22 pm Reply

    Much needed information for me, thanks for sharing ebay team.

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