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Search Engine Optimization By Jones, Kristopher B.

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Title: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
Publication Year: 2010Subject: Business & Economics, Computers & Internet
Edition: 2Topic: E-Business, Internet, Networking, Web / Search Engines
Language: EnglishAuthor: Kristopher B. Jones
ISBN-10: 0470620757Format: Paperback
ISBN-13: 9780470620755Publisher: Visual

Detailed item info

Key Details
Author:Kristopher B. Jones
Language:English
Publisher:Visual
Series:Visual Blueprint
Format:Paperback
ISBN-10:0470620757
ISBN-13:9780470620755

Additional Details
Edition Number:2

Size
Length:307 pages
Height:9.5 in
Width:7.5 in
Thickness:1 in
Weight:24 oz

Publisher's Note
Organic search-engine placement, also referred to as search-engine optimization (SEO) is an ever-growing, powerful form and essential component of an effective internet marketing strategy. Most Web sites do not rank well in the search-engines and businesses that rely solely on paid search-engine marketing are experiencing enormous costs. In order to decrease these costs as well as increase online visibility businesses are developing effective SEO strategies. For those individuals developing these strategies and who need to get a better handle on SEO, Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition is the answer. This two-color book is the only SEO title available on the market that is designed for the visual learner. Coverage includes search-engine marketing principles like keyword generation, on-site optimization specifically regarding website structure, internal linking, URL structure, and content creation, off-site optimization, and more.

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John Wiley & Sons Inc 9780470620755 Search Engine Optimization By Jones, Kristopher B.

Presents step-by-step instructions for a variety of search engine optimization techniques, including using and optimizing meta tags, writing effective content, building communities with blogs and forums, using Google Analytics, creating pay-per-click campaigns, and gaining exposure through social media. *Author: Jones, Kristopher B. *Series Title: Visual Blueprint *Subtitle: Your Visual Blueprint for Effective Internet Marketing *Publication Date: 2010/08/02 *Number of Pages: 307 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.50 SKU: UBM9780470620755

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