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The New Rules of Marketing and PR 4th Edition : How to Use Social Media, Online Video, Mobile Applications... to Reach Buyers Directly by David Meerman Scott (2016, CD MP3, Unabridged edition)

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Product Information

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers.

Product Identifiers

Publisher
Dreamscape Media, LLC
ISBN-10
1520019491
ISBN-13
9781520019499
eBay Product ID (ePID)
221536570

Product Key Features

Author
David Meerman Scott
Publication Name
New Rules of Marketing and PR 4th Edition : How to Use Social Media, Online Video, Mobile Applications... to Reach Buyers Directly
Format
CD MP3
Language
English
Publication Year
2016
Type
Textbook

Dimensions

Item Length
5in
Item Height
1.1in
Item Width
6in
Item Weight
6.4 Oz

Additional Product Features

Edition Description
Unabridged Edition
Copyright Date
2016
Target Audience
Trade
Topic
Careers / General, General
Narrated by
Pratt, SEAN
Genre
Business & Economics

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The New Rules of Marketing and PR 4th Edition : How to Use Social Media, Online Video, Mobile Applications... to Reach Buyers Directly by David Meerman Scott (2016, CD MP3, Unabridged edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

Desk Reference to the Diagnostic Criteria from DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

Self Heal by Design : The Role of Micro-organisms for Health by Barbara O'Neill (2018, Trade Paperback)

Cognitive Behavior Therapy : Basics and Beyond by Judith S. Beck (2020, Hardcover)

Applications of Motivational Interviewing Ser.: Motivational Interviewing : Helping People Change and Grow by Stephen Rollnick and William R. Miller (2023, Hardcover)

NFPA 70® Handbook with Tabs : 2023 Edition by National Fire Protection Association (NFPA) (2022, Hardcover)

Save on Textbooks

PMBOK A Guide to the Project Management Body of Knowledge 7th Ed NEW READ No Cov

Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR w/ PAGE TABLE

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