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How We Decide by Jonah Lehrer (2009, Unabridged, Compact Disc) : Jonah Lehrer (Audio, 2009) 

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How We Decide by Jonah Lehrer (2009, Unabridged, Compact Disc) : Jonah Lehrer (Audio, 2009)
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Ended:Feb 08, 201209:26:01 PST
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Seller assumes all responsibility for this listing.Item number: 342656476146

Item specifics - Audiobooks

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Brand New: An item that has never been opened or removed from the manufacturer’s sealing (if applicable). Item ... Read moreabout the condition
Author: Jonah Lehrer
Publisher: Brilliance AudioISBN-10: 142337648X
ISBN-13: 9781423376484Length: Unabridged
Subject: Business & Economics  

Detailed item info

Synopsis
As you decide whether or not to read this book, keep in mind that our decision-making process is typically informed by a fluid mix of reason and emotion. To use the anatomical parlance, you use both your brain and your gut. But, as Jonah Lehrer tells it, often we mix those ingredients in the wrong amounts, leading to bad decisions, which tend to compound over time. Lehrer shows that, while we often allow irrational factors to dictate our most important decisions, we also tend to overthink many choices where our first instinct is usually correct. By analyzing the stock market, television ads, and poker strategies, he illuminates how we can all become more educated decision makers.

Key Details
Author:Jonah Lehrer
Publisher:Brilliance Audio
Format:Audio
ISBN-10:142337648X
ISBN-13:9781423376484

Additional Details
Narrated by:David Colacci
Edition Description:Unabridged

Industry Reviews
"In this entertaining, insightful book that combines neuroscience with in-depth anecdotes about decision-making by shoppers, NFL quarterbacks, professional poker players, and others, Jonah Lehrer argues that the best decisions are not only rational but blend reason and feeling."
(03/03/2009)

"A central tenet of HOW WE DECIDE is that by knowing how our minds work, we will be better able to use our noodles...In admirable earnestness, the twentysomething author admonishes that if we want to improve our decision-making IQs, we need to make an effort to nurture our inner skeptics. If the reader obeys that advice, he will relish and learn from this substantive and elegantly written book."
(02/24/2009)

"It's fascinating to learn about the reward circuitry of the brain...[but] Lehrer's insights...go well beyond the name-that-transmitter trivia...He has a wonderful section on creativity and working memory..."
(03/22/2009)

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Audiobook CD New 142337648X FROM A COMPANY YOU TRUST, HUGE SELECTION. RELIABLE CUSTOMER SERVICE! ! HASSLE FREE RETURN POLICY, SATISFACTION GURANTEED****
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