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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2005, Abridged, Compact Disc) : Malcolm Gladwell ... 

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2005, Abridged, Compact Disc) : Malcolm Gladwell ...
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Ended:Feb 11, 201211:37:07 PST
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Seller assumes all responsibility for this listing.Item number: 342655840016

Item specifics - Audiobooks

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Brand New: An item that has never been opened or removed from the manufacturer’s sealing (if applicable). Item ... Read moreabout the condition
Author: Malcolm Gladwell
Publisher: Hachette AudioISBN-10: 1586217453
ISBN-13: 9781586217457Length: Abridged
Subject: PsychologyLanguage: English

Detailed item info

Synopsis
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

Key Details
Author:Malcolm Gladwell
Language:English
Publisher:Hachette Audio
Format:Audio
ISBN-10:1586217453
ISBN-13:9781586217457

Additional Details
Edition Description:Abridged

Size
Thickness:0.5 in
Weight:4 oz

Publisher's Note
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

Industry Reviews
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Ruminator Review - Donna Seaman

"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
New York Times Book Review - Alan Wolfe (03/05/2000)

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Audiobook CD New 1586217453 New publishers overstock. Box may be damaged or shrink wrap may be torn or missing. Great Customer service!
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