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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2000, Audio Cassette) : Malcolm Gladwell (Audio, ... 

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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (2000, Audio Cassette) : Malcolm Gladwell (Audio, ...
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Item condition:Good
Ended:Feb 28, 201215:02:06 PST
Price:US $8.00
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Item location:Portland, OR, United States
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Seller assumes all responsibility for this listing.Item number: 342573505625

Item specifics - Audiobooks

Condition:
Good: An item in used but good condition. May have minor damage to jewel case including scuffs or cracks, ... Read moreabout the condition
Author: Malcolm Gladwell
Publisher: Hachette AudioISBN-10: 1570427933
ISBN-13: 9781570427930Subject: Psychology
Language: English  

Detailed item info

Synopsis
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

Key Details
Author:Malcolm Gladwell
Language:English
Publisher:Hachette Audio
Format:Audio
ISBN-10:1570427933
ISBN-13:9781570427930

Size
Thickness:0.8 in
Weight:3.2 oz

Publisher's Note
Reveals how precisely targeted advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people.

Industry Reviews
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Ruminator Review - Donna Seaman

"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
New York Times Book Review - Alan Wolfe (03/05/2000)

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