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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm... | ||
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| Item condition: | Good | |
| Ended: | Feb 29, 201211:41:01 PST | |
| Price: | US $29.95 | |
| Shipping: | $3.99 USPS Media Mail | |
| Item location: | 81007, United States | |
| Seller: | ||
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Seller assumes all responsibility for this listing.Item number: 380407225916
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| Synopsis Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.
Publisher's Note An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior. Industry Reviews Ruminator Review - Donna Seaman New York Times Book Review - Alan Wolfe (03/05/2000) | ||||||||||||||||||||||||
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