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The Social Media Bible : Tactics, Tools, and Strategies for Business Success by Lon Safko (2010, Trade Paperback)

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Praise for The Social Media Bible, Second Edition"The social media phenomenon is still ramping up, and this book provides useful and timely business advice." -Vint Cerf, Father Of The Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk." -Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC."Lon Safko and The Social Media Bible address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step." -Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful." -Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, and moreThe five steps for developing a successful social media marketing planHow to win in social media whether you're a one-person company or a Fortune 500 companyAdditional online content available for book purchasersInterviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizesAnd much more

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470623977
ISBN-13
9780470623978
eBay Product ID (ePID)
84580040

Product Key Features

Book Title
Social Media Bibles : Tactics, Tools, and Strategies for Business Success
Author
Lon Safko
Format
Trade Paperback
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2010
Genre
Computers, Business & Economics
Number of Pages
792 Pages

Dimensions

Item Length
9.2in
Item Height
1.6in
Item Width
7.5in
Item Weight
46.9 Oz

Additional Product Features

Lc Classification Number
Za4482
Edition Number
2
Reviews
' A Bumper guide to social media marketingâ€¦show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010).
Copyright Date
2010
Lccn
2010-549677
Dewey Decimal
006.7
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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item 1 The Social Media Bible : Tactics, Tools, and Strategies for Busin
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item 2 The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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item 3 The Social Media Bible, 2nd Edition Textbook - Brand New, Free Shipping
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item 4 The Social Media Bible Tactics Tools and Strategies for Business Success
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item 5 The Social Media Bible: Tactics, Tools, an... by Safko, Lon Paperback / softback
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item 6 The Social Media Bible Tactics Tools and Strategies for Business Success
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item 7 The Social Media Bible:Tactics Tools and Strategies for Business Success PB Book
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Picture 1 of 1

The Social Media Bible : Tactics, Tools, and Strategies for Business Success by Lon Safko (2010, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Social Media Bible : Tactics, Tools, and Strategies for Busin

item 2 The Social Media Bible: Tactics, Tools, and Strategies for Business Success

item 3 The Social Media Bible, 2nd Edition Textbook - Brand New, Free Shipping

item 4 The Social Media Bible Tactics Tools and Strategies for Business Success

item 5 The Social Media Bible: Tactics, Tools, an... by Safko, Lon Paperback / softback

item 6 The Social Media Bible Tactics Tools and Strategies for Business Success

item 7 The Social Media Bible:Tactics Tools and Strategies for Business Success PB Book

Best Selling in Books

Outlive Gifford Bil (2023,Paperback)

SHOGUN a Novel of Japan French Edition 1999 by Clavell James 0340766166

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)

The Book of Enoch by Enoch (2017, Hardcover)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Women : A Novel by Kristin Hannah (2024, Hardcover)

Save on Books

The Lost Book of Simple Herbal Remedies: Discover over 100 herbal..Paperback

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

The Book of Enoch by Enoch (2017, Hardcover)

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED

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