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Details about  The Saturday Evening Post, Final Edition, 1969, Mint

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The Saturday Evening Post, Final Edition, 1969, Mint
Item Ended
Item condition:
--not specified
Apr 22, 2011
US $10.95
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Item location:
Palm Bay, FL, United States

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Item specifics

Subject: News, General Interest Issue Type: Bimonthly
Publication Name: Saturday Evening Post Month: --
Publication Year: 1969 Language: English

The Saturday Evening Post, Final Edition, 1969

While the publication traces its historical roots to Benjamin Franklin and The Pennsylvania Gazette first published in 1728, The Saturday Evening Post, rechristened under new ownership, launched onto the American scene in 1821 as a four-page newspaper and eventually became the most widely circulated weekly magazine in the world. The magazine gained prominent status under the leadership of its longtime editor George Horace Lorimer (1899-1937).

The Saturday Evening Post  published current event articles, editorials, human interest pieces, humor, illustrations, a letter column, poetry (including work written by readers), single-panel cartoons and stories by the leading writers of the time. It was known for commissioning lavish illustrations and original works of fiction. The illustrations were featured on the cover, and embedded in stories and advertising. Some Post illustrations became popular and continue to be reproduced as posters or prints, especially those by Norman Rockwell.

Norman Rockwell had the last of his 317 covers for The Saturday Evening Post in December, 1963, when the magazine decided to abandon paintings on its front cover. This attempt to update its image was not successful in significantly increasing circulation or advertising revenue and the journal ceased publication with the February 8, 1969, issue being the last.

In 1971, the Post was revived as a quarterly publication for health and medical articles geared toward the lay reader.   Currently, the medically related Saturday Evening Post is still published six times a year by the "Benjamin Franklin Literary & Medical Society", with very limited distribution.

The magazine for sale is a scarce “final Issue” of the original Saturday Evening Post magazine.  When this issue came out on February 8, 1969, I purchased 10 copies and immediately put them in safe weather-tight storage.   Other than a very slight darkening near the staples, this magazine is in “New, just off the press” original condition; it has never even been opened or read.    Measures 13.25 inches high by 10.5 inches wide.    

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