This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Product Identifiers
Publisher
Blackstone Audiobooks
ISBN-10
148300600x
ISBN-13
9781483006000
eBay Product ID (ePID)
195055306
Product Key Features
Author
Al Ries, Laura Ries
Format
CD-Audio, CD Standard Audio Format
Language
English
Subject
Sales & Marketing
Type
Textbook
Additional Product Features
Running Time
480
Read by
David Drummond
Contained Items Statement
7 Audio Cds
Date of Publication
22/04/2014
Country of Publication
United States
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