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Switch by Chip Heath, Dan Heath (2010, Unabridged, Compact Disc) : Chip Heath, Dan Heath (Audio, 2010) 

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Switch by Chip Heath, Dan Heath (2010, Unabridged, Compact Disc) : Chip Heath, Dan Heath (Audio, 2010)
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Ended:Apr 26, 201203:01:45 PDT
Price:US $70.69
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Seller assumes all responsibility for this listing.Item number: 342080496833

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Good: An item in used but good condition. May have minor damage to jewel case including scuffs or cracks, ... Read moreabout the condition
Author: Chip Heath, Dan Heath
Publisher: Random HouseISBN-10: 0739376969
ISBN-13: 9780739376966Length: Unabridged
Subject: Business & EconomicsLanguage: English

Detailed item info

Synopsis
In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that their book clearly "stuck," becoming a huge bestseller and introducing the concept of "stickiness" into the vernacular of American business, serves as pretty compelling evidence as to the veracity of their ideas. In SWITCH, the Heaths focus on how to make changes stick, either at work or at home. Initial changes can often be made fairly easily, but too often we relapse once those changes begin to interfere more drastically with the comfort level we have attached to the status quo. Combining astute evidence from psychological studies with practical advice and real-world examples, the Heaths demonstrate how to find a balance between the rational mind and the emotional mind in order to induce our brains to accept tough changes and reinforce a pattern of acquiescence which makes each change progressively easier to sustain.

Key Details
Author:Chip Heath, Dan Heath
Language:English
Publisher:Random House
Format:Audio
ISBN-10:0739376969
ISBN-13:9780739376966

Additional Details
Edition Description:Unabridged

Size
Height:6 in
Width:5 in
Thickness:1.5 in
Weight:6.4 oz

Publisher's Note
Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.

The best-selling authors of Made to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. Simultaneous.

Industry Reviews
"Through...lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut."
(10/13/2009)

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