*2.7" LCD Display*
+ 2GB SD Card
12.1 Megapixel ,
4x Optical Zoom,
26mm equivalent wide angle lens,
480p AVI VGA Movie Mode ,
2.7" Clear Photo LCD (230k dots),
Face Detection Technology ,
Soft Skin mode,
Smile Shutter™ Technology ,
SteadyShot™ Image Stabilization ,
Intelligent Auto Mode ,
In-Camera Retouching Tools,
Easy Shooting Mode,
Sweep Panorama mode,
in Red Color
Model Number: DSC-W510
Factory Sealed Box, Unopened, Everything is Keeping in the Original Manufactory Status
Combining a variety of intelligent, easy-to-use features, the DSC-W510 Cyber-shot® digital camera makes it a breeze to shoot life as it happens. Capture landscapes with one touch using Sweep Panorama Mode and snap that perfect portrait with Smile Shutter™ technology. Powerful and pocket-sized, the W510 also features 12.1 megapixels and a 26mm equivalent wide angle lens with 4x optical zoom. In addition to SteadyShot™ image stabilization which compensates for camera shake, this camera also has Intelligent Auto (iAuto) mode that thinks for you by recognizing scenes, lighting conditions and faces, then automatically adjusts settings for clear images with less blur.
12.1 Megapixel Super HAD™ CCD Image Sensor
A powerful 12.1 megapixel 1/2.3" Super HAD™ CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots.
Sony® Lens with 26mm equivalent wide 4x Optical Zoom
4x optical zoom lens brings distant subjects closer
for great outdoors, sports, and travel photos. Thanks to 26mm
equivalent wide angle of this lens you can also get great group shots in
2.7” (230K dots) Clear Photo™ LCD display
Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
SteadyShot® image stabilization
SteadyShot® image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.
480p AVI VGA Movie Mode
In 480p AVI movie mode the camera shoots 640 x 480 movies at 30 fps, the standard format when working with a PC. Users will create movies in files small enough to transfer to a compatible PC or Mac® computer and connected to the internet.³ Once transferred to your computer effortlessly upload media to popular photo and video-sharing websites such as Photobucket® and YouTube.
Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame.
Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects eight different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings: Backlight, Backlight Portrait, Twilight, Twilight Portrait, Twilight using a tripod, Portrait, Landscape and macro. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
Easy Shooting Mode
With Easy Shooting Mode, even beginners can take great photos. In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject. Since this mode works together with Intelligent Scene Recognition, the camera selects the optimum setting for each scene. In addition the easy mode simplifies preview mode.
High Sensitivity Mode (ISO 3200)
High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash. In addition to High Sensitivity Mode (ISO), you can select up to seven ISO settings (Auto, 125, 200, 400, 800, 1600, 3200) when shooting in Program Auto Mode to adjust sensitivity to your shooting conditions.
Soft Skin mode
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.
Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.
Includes Sony® PMBP (Picture Motion Browser Portable) software
With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W510 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular internet sharing site without the need for any additional software or install.
It’s frustrating to think you’ve captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the
shutter. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting or blinking. If a
blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Face Detection technology
Sony’s Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces
and adjusts flash, focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Dynamic Range Optimizer Standard and Plus
Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images
with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a
dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and
performing additional image processing.
In-Camera Retouching Tools
Retouch and enhance your photos on the go with in-camera Trimming, Red-Eye Correction, and Unsharp Masking functions
Includes Sony® PMB (Picture Motion Browser) Software ver. 5.3
Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort, and view your video and still images on your compatible PC. In addition, multiple output options let you burn your memories to DVD (sold separately), as well as take advantage of one click upload to a number of popular video and photo sharing sites.
Sweep Panorama mode
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 230 degrees. Now capturing wide landscapes is as easy as press and sweep.
Intelligent Auto Mode
Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.
Smile Shutter™ technology
Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Find your photos using the simple folder or calendar viewing modes.
Media card slot
For convenient storage and sharing of your images, the DSC-W510 accepts MS Duo and SD/SDHC/SDXC media (sold separately) .
•Self-timer : Off / 10sec. / 2sec. / portrait1 / portrait2
•Shutter Speeds : iAuto (2" - 1/1,500) / Program Auto (1" - 1/1,500)
•Burst Mode : Approx 1.17 fps at 12.1MP (Maximum 100 shots)
•AF Modes : 9 points AF (Under Face Undetected) / Center Weighted AF / Spot AF
•Sweep Panorama : Sweep Panorama
•Face Detection : 8 Faces (Auto / Off / Key Selected Face Memory)
•Smile Shutter™ technology : Yes
•Image Stabilization : SteadyShot
•In-Camera Editing : Trimming / Red-Eye Correction
•Intelligent Auto : Yes
•Lens Type : Sony®
•Aperture : iAuto (F2.8/F8.0 (W), 2 steps with ND Filter) / Program Auto (F2.8/F8.0 (W), 2 steps with ND Filter)
•Aperture (Max.) : F2.8 (W)-5.9 (T)
•Optical Zoom : 4x
•Digital Zoom : Smart Zoom / Precision Digital Zoom / Off
•Smart Zoom® Technology : 8M: Approx. 4.9x (Total), 5M: Approx. 6.2x (Total), VGA: Approx. 25x (Total), 16:9 (2M): Approx. 8.3x (Total)
•Focal Length (35mm equivalent) : Still 16:9: 28-114mm / Still 4:3: 26-105mm / Movie 4:3: 26-105mm
•Lens Construction : 6 elements in 5 groups (including 3 aspheric elements)
•Minimum Focus Distance : iAuto (W: Approx. 4cm (0.13') to Infinity, T: Approx. 60cm (1.97') to Infinity)
•Aspheric Elements : 3
Weights and Measurements
•Dimensions (Approx.) : W x H x D: 3 7/8" x 2 1/4" x 13/16" (96.0mm x 54.0mm x 19.9 mm)
•Weight (Approx.) : 4.2 oz (119g)
•Weight (Approx) (Main unit only) : 3.6 oz. (103g)
Service and Warranty Information
•Service and Warranty Information : 90 Day Limited Warranty
•Flash Modes : Auto / Flash On / Slow Synchro / Flash Off
•Flash Coverage : ISO Auto: Approx. 0.2-Approx. 4.8m (W) / Approx. 0.2-Approx. 2.3 m (T), ISO3200: up to Approx. 6.0 m (Approx. 19.69') (W) / Approx. 3.0 m (Approx. 9.84') (T)
* Media/Battery Indicator : Yes/Yes
* Power Save Mode : Standard / Stamina / Off
•Media Type : optional “Memory Stick Duo” (No movie recording), optional “Memory Stick PRO Duo”, optional “Memory Stick PRO-HG Duo”, optional SD Memory Card (Class 2 or higher), optional SDHC Memory Card (Class 2 or higher), optional SDXC Memory Card (Class 2 or higher)
•Still Image Mode : JPEG
•Still Image Max Effective Resolution : Approx. 14.1 Megapixels
•Still Image Size 16:9 : 11M (4,320 x 2,432) / 2M (1,920 x 1,080)
•Still Image Size 3:2 : No
•Still Image Size 4:3 : 14M (4,320 x 3,240), 10M (3,648 x 2,736), 5M (2,592 x 1,944), VGA (640 x 480)
•Panorama Still Image Size : (7,152 x 1,080) / (4,912 x 1,080) / (4,912 x 1,920) / (3,424 x 1,920)
•Video Format : AVI / Motion JPEG
•Video Mode : VGA (640 x 480, 30fps, progressive) QVGA (320 x 240, 30fps, progressive)
•Audio Format : CCITT u-Law
•Microphone/Speaker : Mono / Mono
•Memory Card Slot : MS Duo and SD/SDHC/SDXC Compatible
•SD Output : Yes
•USB Port(s) : Yes - Multi Use Terminal
•Metering Modes : Multi Pattern / Center Weighted / Spot
•Exposure Compensation : Plus / Minus 2.0EV, 1 / 3EV step
•Scene Mode(s) : High Sensitivity / Twilight / Twilight Portrait / Landscape / Soft Snap / Snow / Beach / Gourmet / Pet
•D-Range Optimizer : Standard / Plus / Off
•ISO : Auto / 80 / 100 / 200 / 400/ 800/ 1600 / 3200
•Noise Reduction : Clear RAW NR / NR Slow Shutter
•White Balance Mode : Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash
•Battery Type : LITHIUM ION NP-BN1 3.6V
•Battery Capacity : typical: 2.3Wh (630mAh), minimum: 2.2Wh (600mAh)
•Number of Still Images : 220
•Power Consumption (in Operation) : Approx. 1.1W
•Power Requirements : Battery charger: AC 100V to 240V, 50/60 Hz, 2W
•Imaging Sensor : 1/2.3" (7.79mm) Super HAD CCD Sensor
•Processor : BIONZ™
•Pixel Gross : 12.4MP
•Effective Picture Resolution : 12.1MP
•Color Filter System : RGB primary color filters
•LCD Type : 2.7" Clear Photo LCD (230K dots)
•Brightness Control : Normal / Bright / Auto Bright
•Grid Display : Yes (Off / On)
- Sony DSC-W510 12.1 MP Digital Camera in Red or
- Rechargeable Battery Pack
- Battery Charger
- USB Cable
- Wrist Strap
- CD-ROM Software
- User's Manual
- Sony Warranty
- Bonus: 2GB SD Card !
Warranty and Condition
This Digital Camera is Class A Manufacturer
This package includes the following warranty:
- Warranty Length: This product comes with 90 Days parts and labor warranty by Sony.
- Coverage: This warranty covers repair or replacement of defective product.
- For a Free Copy of the Warranty, Please Contact Us at
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