There are numerous and various styles of the ROLEX WATCH Souvenir Spoon by BUCHERER OF SWITZERLAND. In my collection there are eight (8) different variation of the Souvenir LUCERNE, Switzerland Spoon and a total of nine (9) variations of the BUCHERER ROLEX SOUVENIR SPOON. I use the ROLEX LUCERNE SOUVENIR SPOON as the bases for ALL the variations of the other ROLEX SOUVERNIR SPOONS with the except for Geneve Variation Number Nine. The INTERLAKEN ROLEX SOUVENIR SPOON will also be a Variation Number Nine. In my collection there are nine (9) different variation of the Rolex Souvenir Spoon.
ALL MY INFORMATION IS OFFERED AS A GUIDE TO COLLECTING BUCHERER ROLEX SPOONS. ALL MY OPINIONS AND RESEARCH IS JUST THAT, MINE. BUCHERER JEWELRY OF SWITZERLAND DOES NOT ENDORSE OR GUARANTEE MY STATEMENTS, SINCE THEY HAVE NO RECORDS SUPPORTING, VERIFYING OR DENYING MY RESEARCH.
This listing will be for the ninth style or type, which I designate Variation Number Nine. This style or type of Rolex Spoon could almost be designated as a Lucerne Variation Number Five, with the exception that Lucerne Variation Number Five does not have the name "LUCERNE" on the front of the handle, whereas the Geneve Variation Number Nine does have the "GEVENE" on the front of the handle. They both have the "BUCHERER OF SWITZERLAND" and "CB 69 M" on the back of the handle. They both have the same style of handle crown with same insignias. They are both the same length.
I have had over 100 of the Rolex Watch Spoon by Bucherer. I have sold most of them and gave some as gifts. I now have only thirty-five (35) of these remaining. I only have TWO (2) of the Variation Number Nine.
A ROLEX WATCH Collection isn't complete until all the variations of the Rolex Spoons reside next to the Rolex Watches. It is also less expensive to collect the spoons inlue of the Rolex Watches.
This is a ROLEX WATCH souvenir spoon by BUCHERER OF SWITZERLAND. These are given out when you visit the ROLEX factory in Switzerland or purchase a ROLEX from one the BUCHERER Jewelry Stores in Switzerland.
TOP OF HANDLE: The crown of the handle has the ROLEX CROWN (logo) and below this "ROLEX". Below this is a "Shield with a Rose". Below this is a banner with "BUCHERER". Starting with Variation Number 5, the banner with "WATCHES" is deleted from the top of the handle. Variation Number 1 has "WATCHES" under the "BUCHERER" without the banner. Variation 2 through 4 have the Banner with "WATCHES" under "BUCHERER". Deleting the "Banner with WATCHES" is a major change in the style of these Rolex Spoons. Before this change it was a Rolex Watch Spoon. After this change it became a Rolex Spoon.
HANDLE: The front of the handle has "GENEVE". The back of the handle is Signed or Hallmarked, "BUCHERER OF SWITZERLAND" and "CB 6.9 M". The CB is the Hallmark for Carl Bucherer. The "BUCHERER OF SWITZERLAND" on the back of the handle, begin with Varation Number Five.
BOWL: The Bowl has a scene from the Swiss City of Geneve.
METAL: This spoon appears to be sterling silver, as it does tarnish. I do not know if it is solid sterling or sterling plated. I am under the impression that the early spoon were sterling silver and the latter produced spoon chrome nickel steel. I offer this information only as an observation and not as a fact.
SIZE: Four and one-fourth inches (4 1/4") in length. Starting with Lucerne Varation Number Six the spoon is 1/8" longer (4 3/8").
SHIPPING WITHIN THE USA IS FREE. International buyers please email me for shipping estimate.
Payment can be made by PayPal. Other payment methods available. Please email me for details.
Rolex SA is a Swiss manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as a Status Symbol and BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most valuable global brands. Rolex is also the largest single luxury watch brand, producing about 2,000 watches per day, with estimated revenues of around US$3 billion (£1.75) (3.02 CHF billion) (2003 figures).
In 1905 Hans Wilsdorf and his brother-in-law Alfred Davis founded "Wilsdorf and Davis" in London. Their main business at the time was importing Hermann Aegler's Swiss movements to England and placing them in quality watch cases made by Dennison and others. These early wristwatches were sold to jewellers, who then put their own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.
In 1908 Wilsdorf registered the trademark "Rolex" and opened an office in La Chaux-de-Fonds, Switzerland. The company name "Rolex" was registered on 15 November 1915. The word was made up, but its origin is obscure. Wilsdorf was said to want his watch brand's name to be easily pronounceable in any language. He also thought that the name "Rolex" was onomatopoeic, sounding like a watch being wound. It was also short enough to fit on the face of a watch. One story, never confirmed by Wilsdorf, is that the name came from the French phrase horlogerie exquise, meaning "exquisite clockwork". The book The Best of Time: Rolex Wristwatches: An Unauthorized History by Jeffrey P. Hess and James Dowling says that the name was just made up.
In 1914 Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction which was normally awarded exclusively to marine chronometers.
In 1919 Wilsdorf moved the company to Geneva, Switzerland where it was established as the Rolex Watch Company. Its name was later changed to Montres Rolex, SA and finally Rolex, SA. The company moved out of the United Kingdom because taxes and export duties on the silver and gold used for the watch cases were driving costs too high.
Upon the death of his wife in 1944, Wilsdorf established the Hans Wilsdorf Foundation in which he left all of his Rolex shares, making sure that some of the company's income would go to charity. The company is still owned by a private trust and shares are not traded on any stock exchange.
In December 2008 the abrupt departure of Chief Executive Patrick Heiniger, for "personal reasons", was followed by a denial by the company that it had lost SwFr1 billion (approx £574 million, $900 million) invested with Bernard Madoff, the American asset manager who pleaded guilty to an approximately £30 billion worldwide Ponzi scheme fraud
Maker of Rolex Spoons: Bucherer of Switzerland
But Switzerland is not only known for its watches but also for its exquisite jewellery. Using only the most noble materials for their creations, most goldsmiths make unique pieces rather than factory-processed baubles.
Bucherer is a name the world recognizes. Carl-Friedrich Bucherer opened his first store in Lucerne, in 1888, thus laying the groundstone for this successful family enterprise. These days, this company is considered one of the leaders in its field, that is, watches and jewellery. Distinguished jewellery made of precious stones and perfect pearls line the windows. Most of it is made by the company's own goldsmiths, whose excellent reputation well precedes them
The Following Information is from the Bucherer website:
"Bucherer stores are located in some of the most beautiful and best-known shopping and downtown areas in Switzerland. Along with our main house in Lucerne, the "City of Lights", we have 14 other outlets located in the most exclusive addresses in Basel, Bern, Davos, Geneva, Lausanne, Locarno, Lugano, Interlaken, St. Gallen, St. Moritz, Zermatt und Zurich.
It was in 1888 that businessman and industrialist Carl-Friedrich Bucherer opened his first watch and jewelry store in Lucerne, Switzerland, thus laying the foundations for a successful family business. Today, more than one hundred years later, we are proud of the fact that BUCHERER leads the Swiss watch and jewelry retail sector.
The family-run business, steeped in tradition, is currently in its third generation and run by Jörg G. Bucherer, who is the Chairman of the Board of Directors. It has some 1100 employees. The name BUCHERER is known well beyond the borders of Switzerland and stands for quality at the very highest level. This is due firstly to our outstanding range, comprising almost 50 000 different items, and secondly to our staff, whose expertise, love of precious materials and company loyalty are exemplary. The pearl and gemstone creations designed and handcrafted in our own workshops likewise enjoy worldwide renown.
On top of this, we have ensured that we really are close to our customers by positioning our retail outlets in international shopping districts and world-famous resorts. Perhaps just as importantly, connoisseurs of fine jewelry and watches benefit greatly from the fact that we are retailers, manufacturers and wholesalers in one. We buy directly on the world markets, eliminating wholesalers, agents and other intermediaries, to offer our customers top-quality products at moderate prices. Creating benefit for you, the customer, is the touchstone of our corporate philosophy. And it is something you can count on."
Bucherer has been handing out the Rolex spoons since the 1950s. When a customer purchases a Rolex at Bucherer in Switzerland, they give him one of these Rolex Spoons. I was also given one of these Rolex Spoons when I visited the Rolex factory in Switzerland.