Details about *RARE* 1985 NEW Coke Can UnopenedSee original listing
Aug 03, 2013
San Antonio, Texas, United States
||Country of Manufacture:||United States|
|date of Creation:||1985||Brand:||
Very **RARE **NEW unopened 1985 NEW coke can !
In April 1985, Coca Cola introduced NEW COKE!
It was a marketing disaster.
The can has the NEW silver label at the top of the can.
To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.
and spawning consumer angst the likes of which no business has ever seen.
The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as "new Coke," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued;
instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.
That firestorm ended with the return of the original formula, now called Coca-Cola classic, a few months later.
The return of original formula Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca-Cola Company
and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended.
Please look at the photos and ask any questions!
The can in the photo is the can you are buying.
The can has NOT been cleaned or washed....it's been sitting in a box in my garage since 1985.
It has a few minor scratches in the paint.
You will notice some dark or black spots, that appears to be residue (from coke splash?)
and can be removed if cleaned.
There are NO dents or holes in this can!