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Details about  *RARE* 1985 NEW Coke Can Unopened

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*RARE* 1985 NEW Coke Can Unopened
RARE-1985-NEW-Coke-Can-Unopened
Item Sold
Item condition:
New
Ended:
Aug 03, 2013
Price:
US $375.00
Best offer accepted  
This item was listed in the fixed price format with a Best Offer option. The seller accepted a Best Offer price.
Shipping:
FREE Standard Shipping | See details
Item location:
San Antonio, Texas, United States

Description

eBay item number:
261234778914
Seller assumes all responsibility for this listing.
Last updated on  Jul 20, 2013 05:19:26 PDT  View all revisions

Item specifics

Condition:
New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's listing ... Read moreabout the condition
Country of Manufacture: United States
date of Creation: 1985 Brand:

Coke

 

Very **RARE **NEW unopened  1985 NEW coke can !

EXCELLENT CONDITION 

 

In April 1985, Coca Cola introduced NEW COKE!

 It was a marketing disaster.

The can has the NEW silver label at the top of the can.

To hear some tell it, April 23, 1985, was a day that will live in marketing infamy.


On that day, The Coca-Cola Company took arguably the biggest risk in consumer goods history, announcing that it was changing the formula for the world's most popular soft drink,

and spawning consumer angst the likes of which no business has ever seen.

The Coca-Cola Company introduced reformulated Coca-Cola, often referred to as "new Coke," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued;

instead, The Coca-Cola Company intended to re-energize its Coca-Cola brand and the cola category in its largest market, the United States.

That firestorm ended with the return of the original formula, now called Coca-Cola classic, a few months later.

The return of original formula Coca-Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca-Cola Company

and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended.

Please look at the photos and ask any questions! 

The can in the photo is the can you are buying.

The can has NOT been cleaned or washed....it's been sitting in a box in my garage since 1985.

It has a few minor scratches in the paint.

You will notice some dark or black spots, that appears to be residue (from coke splash?)

and can be removed if cleaned.

There are NO dents or holes in this can!

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