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Planning, Implementing, & Evaluating Health Promotion Programs: A Primer [6th Ed - Picture 1 of 1

Planning, Implementing, and Evaluating Health Promotion Programs : A Primer by Brad L. Neiger, James F. McKenzie and Rosemary Thackeray (2012, Trade Paperback, Revised edition)

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About this product

Product Information

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides you with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Sixth Edition features updated information throughout, significantly re-worked Chapters 2 (Starting the Planning Process) and 3 (Models for Program Planning in Health Promotion) for a more streamlined presentation, a more robust supplements package, and more information on program management and administration. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "[Planning, Implementing, and Evaluating Health Promotion Programs: A Primer] provides a very clear and concise explanation on how to develop a Health Promotion Program. The book provides excellent examples and activities for application of Program Planning as well as ties in each step so the final process makes sense. I also like that the book prepares and encourages students to take the CHES exam as well as gives them the tools they need to be successful." -- Aimee Richardson, Adjunct Faculty, American University, Washington, DC

Product Identifiers

Publisher
Benjamin-Cummings Publishing Company
ISBN-10
0321788508
ISBN-13
9780321788504
eBay Product ID (ePID)
111176097

Product Key Features

Author
Brad L. Neiger, James F. Mckenzie, Rosemary Thackeray
Publication Name
Planning, Implementing, and Evaluating Health Promotion Programs : a Primer
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2012
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Length
8.9in
Item Height
1.2in
Item Width
7.3in
Item Weight
29.3 Oz

Additional Product Features

Lc Classification Number
Ra427.8
Edition Description
Revised Edition
Edition Number
6
Table of Content
Preface 1. Health Education, Health Promotion, Health Educators, and Program Planning Part One: Planning a Health Promotion Program 2. Starting the Planning Process 3. Models for Program Planning in Health Promotion 4. Assessing Needs 5. Measurement, Measures, Measurement Instruments and Sampling 6. Mission Statement, Goals, and Objectives 7. Theories and Models Commonly Used for Health Promotion Interventions 8. Interventions 9. Community Organizing and Community Building Part Two: Implementing a Health Promotion Program 10. Identification and Allocation of Resources 11. Marketing: Making Sure Programs Respond to Wants and Needs of Consumers 12. Implementation: Strategies and Associated Concerns Part Three: Evaluating a Health Promotion Program 13. Evaluation: An Overview 14. Evaluation Approaches and Designs 15. Data Analysis and Reporting Appendix A: Code of Ethics for the Health Education Profession Appendix B: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs Glossary References Name Index Subject Index
Copyright Date
2013
Target Audience
College Audience
Topic
Health Care Delivery, General
Dewey Decimal
613.0973
Dewey Edition
23
Genre
Health & Fitness, Medical

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5 out of 5 stars
by mr.$mileyOct 20, 2017
Excellent Textbook
This is an excellent well-rounded, thorough textbook. It is written with practical application in mind (provides examples of real world scenerios throughout, in order to demonstrate concepts). It is organized in a methodical manner. The style of writing is pleasant to read and the authors cover, what seems to be ALL pertinent content, relating to Health Promotion programs planning, in a consice/sufficiently detailed manner. I highly recommend!! Textbook makes you feel prepared for entry level position and CHES credential examination.
Verified purchase: Yes | Condition: Pre-owned

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