Details about Perry Marshall - The 80/20 Seminar DVDS Marketing & Entrepreneur Master TrainingPerry Marshall - The 80/20 Seminar DVDS Marketing & Entrepreneur Master Training See original listing
Mar 03, 2013 19:08:11 PST
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Clarion, Pennsylvania, United States
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This auction is for Perry Marshall's 80/20 Seminar on DVD
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There is ONE supreme idea that can transform your business, your life and your productivity more than any other:
The 80/20 Principle.
But there is problem with 80/20:
Everybody (if they know how to use it at all) is using it backwards… driving with their rear view mirror… almost like giving you a forecast about yesterday’s weather.
But I can show you how to use the 80/20 Principle to predict the future…. With a technology that gives you X-Ray Vision that sees untapped markets, frees up hours or even days out of your week, and collects dollars that you’re leaving on the table right now.
20%, 40%, 100% gains are instantly available from your existing customers, traffic and website. Something you will never find in any 80/20 book, course or seminar.
“Found money” you didn’t know existed – until today. Money that already belongs to you.
Dear Marketing Professional:
Several years ago – Saturday March 8, 2003, to be exact – in my favorite coffee hangout, Buzz Cafe, while reading a book, my brain suddenly caught on fire.
That fire continues to burn today.
The book was about the 80/20 Principle – the old business adage that 20% of your customers produce 80% of your business, and the other 80% your customers only give you 20% of your business.
Yeah, I already knew that. And I thought I understood it.
But suddenly I saw something entirely DIFFERENT. Something NEW.
In a moment, it hit me, the enormous depth of it. The nearly infinite layers and dimensions of it. (I’m not exaggerating when I say “infinite,” either. In fact, that’s your key to gain enormous leverage, as you shall see…)
Suddenly I saw more than what was even in the book itself: An infinity of images that you see when you look in parallel mirrors.
I saw that within this seemingly simple concept lay not merely the power to make incremental improvements, but grand, sweeping quantum leaps in productivity and income. I saw how it applied to things that I was doing right at that very moment.
Points of huge, powerful leverage. Where tiny efforts would produce huge results.
What happened next is an amazing story that I’ve hardly told to anyone, outside of a few close friends. Even my coaching clients and Roundtable members have only been allowed to see the tip of the iceberg.
During this last 5 years I’ve taken the 80/20 principle and quietly added a completely new layer to it – a “black box”, if you will – and incorporated it into every aspect of my business thinking.
Now I’m applying it to direct marketing in unique ways.
What I’m about to share with you affects almost every business move I make. There is hardly anything I do or teach that does not have this formula behind it. I kid you not. This has completely transformed my own business, from small details to the grand scheme…
…It’s largely responsible for me going from being a complete unknown five years ago to highly regarded and known around the world in a space of only 18 months…
But I’ve mostly kept it a secret.
Today, I invite you to hear the story of…
This is Absolutely VITAL… Because online marketing will ONLY get more competitive from now on.
Late-breaking news from the Internet Advertising Bureau in the UK: Spending for online advertising is expected to surpass television in 2009.
That means: Big companies are eying YOUR market and they’re taking their dollars out of TV, newspapers and radio and pushing your bid prices higher and higher.
Got your running shoes strapped on?
Most people are gonna need ‘em. Especially if they don’t have this.
Funny thing… I remember when I first wrote the Definitive Guide to Google AdWords, all I had to do is tell people to add quotes and brackets (“keyword phrase” and [keyword phrase]) and they would instantly slash their click costs by 30%.
Heck, for awhile, Howie Jacobson and I sold a $40 Excel Spreadsheet that just added quotes and brackets to your keywords. Dang, not only was it brain-dead simple, it was, at the time, the best and easiest software investment you could ever make.
One tiny tweak, and suddenly you cut through the clutter and make a giant leap in your competitiveness. Perhaps save thousands of dollars a month.
If only it were so easy now. Today, AdWords is doggedly competitive. It doesn’t keep my students from breaking into tight markets and making tidy fortunes; hey, people are still doing it every day! But it does take a deeper bag of tricks.
Are You Tired of the “New Bag Of Tricks” Treadmill Yet?
If you’ve been marketing online for any length of time, you’ve gotten daily pitches about all the ways to get web traffic….
Search Engine Optimization, Building Co-Registration Email Lists, Banner Ads, Inbound Links, Pay Per Click, Popups…
…Ads in Ezines, Article Distribution Schemes, Rental of Opt-In Email Lists, Joint Venture “Elephant Hunting”, Affiliates, Click Arbitrage, Ads in Offline Media, Blogs, Media Publicity, Discussion Forums…
…Some Crazy Viral Marketing Scheme That You Hope Will Work…
How many of those things do you think you can master?
Is your head hurting yet? Mine is.
Pick any single one of these topics, you can buy at least a dozen e-books that promise you to teach you some technique that is going to make you rich.
Well, my friend, I got tired of the Technique-Of-The-Month club a LONG time ago. I’m not on that bandwagon anymore.
Because here’s what happens: You learn some complicated new technique, you spend a bunch of time implementing it.
If it works (big if), IF it works, you’re golden for a couple of months.
And then it stops working. (Especially if it’s some fashionable Search Engine Optimization scheme. All the sudden, one day your #1 ranking vanishes.)
Then your cash flow disappears (AGAIN) and you start from scratch again in search of a new technique.
The binge/purge cycle goes round and round, over and over again. Once again you’re trying to convince your spouse that you’re not a fool. Once again you’re scrambling for more funds to buy more e-books and more traffic, another shot at the wheel.
Maybe they should call this Internet Bulimia. Desperate entrepreneurs gorging themselves on stuff and puking it all up.
Are you sick of it yet?
There’s a better way. Better than all the Attention Deficit Disorder of getting pitches in your email box constantly about the latest rage in marketing techniques and never being sure which one of them will work.
What you’re going to discover today is more powerful than ANY technique, because…
It’s not a technique.
It’s a PRINCIPLE.
A Law Of Nature with a new technology, an X-Ray Machine that gives you vision into opportunities that you did not know existed. With your existing knowledge, your existing website, existing customers and traffic sources.
Today, you’ll discover this X-Ray that you can apply to any situation, using what you already know… to your present website, to your existing customer base…
How my “X-Ray Machine” doubled a simple Lead Generation site in only THREE MONTHS, provided a literal 2nd honeymoon for its owners and caused years of blood, sweat and tears to pay off in spades.
Some time ago an entrepreneur, Rob, came to my 4-man Intensive from Europe. He was buying clicks on Google, collecting info with an opt-in form and selling sales leads.
He was already doing everything “right.” Finely groomed Google campaigns, well-chosen keywords, professional-looking landing pages, a streamlined sales process. Not surprisingly, he was doing well.
Rob felt as though he was doing everything he ought to be doing, but surely incremental improvements were possible.
He thought we were going to write better Google ads, better landing pages, all that jazz.
Yeah…. OK, we did eventually get around to all that.
But I wanted to double his business first.
So I did what I always do - I applied the 80/20 rule across not one but three dimensions of his business and in minutes - seconds, even - saw a huge opportunity, money he was leaving on the table.
Three more dimensions of value that he was not exploiting at all.
I asked him what he sold the leads for, and he told me. He described the customers who purchased the leads and his relationship with them.
I said, “I think I know how you can double your business - and you can do it just as fast as you implement the idea I’m about to give you.”
Rob is a man who acts on advice, and he began taking notes.
First, there was the value of the leads themselves. He was charging a flat rate for those leads, and for the most part in his industry, people expect to pay a flat rate. A lead is believed to be a commodity. But I used my X-Ray vision and predicted that he could get 2-3X as much money for some of those leads. With a 30% increase in average price overall.
Second, I saw an opportunity in the delivery of those leads. Even something as simple as the speed at which they were made available. Hotline access to hot, fresh leads could be worth more money to the right people.
Third, I saw a new dimension of value in adding a level of membership for his clients. I knew that if he could create a higher level of service for the most ambitious lead buyers, they would pay for access.
I advised Rob to create a tiered system, like this:
He executed and now instead of one source of income (leads at market price) he has three:
In three months Rob doubled his business. Just as I predicted.
Actually, just as my X-Ray Machine predicted.
Furthermore, he has now TRIPLED his business in the last 11 months. He did that by using 80/20 thinking to prioritize the many possible improvements to his website and choose only things that had the highest probability of payoff.
Rob and his wife stopped in and attended our Roundtable on their way to Florida, celebrating a 2nd honeymoon. They’re RAKING it in. Highly profitable in what for most is a down market.
(She says to me, “You know, Perry, I’m real mum about this recent success to my friends. They just get jealous. If I told them how much we’re making now they’ll think they deserve a share of it, and meanwhile, be completely oblivious to all the years we labored hard together in the trenches, making this thing happen.”)
Dear reader, YOU know what it’s like to practically kill yourself making your business go. A victory like this would feel like climbing to the top of Mount Everest and skiing all the way down. The stress would melt away and the financial pressures relax. That feeling of constant overwhelm and information overload recedes. You’re finally rewarded, finally vindicated for your hard work and vision.
You finally prove to the world and those around you that you really did know what you’re doing.
I’d like to tell you that Rob’s smash success was because of Perry Marshall’s ingenious wizardry and intuition, but the truth is… it was a systematic process that I had already developed. It took mere minutes for me to lay it out for him, and a life-transforming, income-producing expansion became a reality. Years of effort came to fruition, and he now dominates a market that is becoming difficult for his increasingly alarmed competitors.
Once you possess the X-Ray vision that I will reveal, you will be largely immune to factors like fluctuating bid levels and cut-throat price competition. Just as Rob is largely immune to a market that is sliding backwards.
If the water level goes up and drowns your competitors… there will just be fewer competitors for you to contend with.
Too bad. So sad.
Hey babe… it’s either your neck on the chopping block or theirs. You decide.
(If it bothers you that this is unfair, that’s because it is unfair. The 80/20 rule is the very DNA of the unfairness of the universe. It’s deeply and profoundly unfair. But it is honest. Fortunately, YOU get to decide which side of the fairness fence you want to live on. But I’m getting ahead of myself. More about that in a few minutes.)
If you want to prevail in your marketplace, your decision is already made.
What the 80/20 Rule Really Is…
But More Importantly, What It Can Be
Let’s say you go out and hire ten new salesmen. The 80/20 rule says that 2 of them will produce 80% of the sales and the other 8 will produce only 20% of the sales.
Which means if they’re on commission, the guys who are successful make SIXTEEN TIMES as much money as the rest. That’s right, 16X. A sales manager who invests time developing the two best salesmen gets 16 times as much progress working with them, compared to working with the worst ones.
This is true of customers, of employees, managers, departments… AdWords campaigns, product lines, market segments. In any business there are literally dozens of 16X spreads between seemingly equal people and projects.
80/20 thinking happens when you discover how to identify the tiny number of AdWords elements that have 16X leverage… products with 16X leverage… market segments with 16X leverage.
Those SIXTEENS start adding up fast. You push through your current income limit, where you have enough profit to take yourself out of the daily running of the business.
16 + 16 = 32
16 + 16 + 16 = 48
16 + 16 + 16 +16 = 64
Simple enough, right?
When those 16′s start happening, you’ll feel like Atlas would feel if someone took the world off of his shoulders.
16 is better than 1 any day.
But here’s the thing: You can understand EVERYTHING I just said and still be leaving TWO THIRDS or THREE FOURTHS or even 97% of the money on the table. Because adding SIXTEENS together is only the tip of the iceberg.
The real power is not in adding the 16′s together, it’s when you multiply them.
16 x 16 = 256
16 x 16 x 16 = 4,096
16 x 16 x 16 x 16 = 65,536
The number of people I know who truly get THIS, I can count on one hand.
The real multiplying power of this eludes everyone else’s grasp.
But after going through my Digital 80/20 Seminar videos, you’ll know this cold.You’ll see it, you’ll understand it, you’ll know exactly how to find leverage points of 100:1, 500:1, 1000:1.
Once you’ve experienced 1000:1 returns on your time and money, you’ll never want 32:1. Even though 32 was so far superior to “one.”
How to apply 1000:1 leverage in your marketing, right now - for immediate financial gain and liberation of your time.
Before I explain what you can do with this, let me point out the most simple and obvious way that I use this in my business. I’ll prove to you that I use this myself.
The least expensive product you can buy from me is The Ultimate Guide to Google AdWords which is about $17.00 on Amazon.com.
The most expensive product you can buy from me is a 2-day, 4-man intensive and Roundtable Membership, which is about $17,000 per year.
From $17 to $17,000, that’s a 1000:1 ratio of leverage. (See, I’m not joking about this 1000:1 stuff.)
Did you know that both of those businesses are similarly sized and represent a balanced expenditure of effort on my part?
And they flow together with an amazing synergy. I regularly see book buyers take that 1000:1 leap.
You don’t need very many to have a strong business that sustains the lifestyle you want to have, allows you to give to the causes you care about, furnishes a comfortable living for yourself and your family.
The applications to your own online marketing are legion, even if your business isn’t all that sophisticated. In this landmark course, I’ll reveal:
Getting Visitors to Buy: The most frustrating thing is when you’re buying real clicks and they’re costing real money and people are just bouncing off of your website and spending no money. 100 clicks, 200 clicks, 300 clicks…. Nobody buys, your head feels like it’s being held underwater, and in madness and frustration you make changes, attempting to get a response. In this course I outline a sequence of steps that definitively show you whether there’s life in your market and you’re “getting warmer” or if you need to completely shift gears.
As you can see, even if you’ve been to a dozen marketing seminars before - even if you’ve studied copywriting, testing and tracking, Pay Per Click, product development, there’s never been a marketing course like this - ever.
That’s Not All - There’s an Exciting, Liberating, NON-Business Side to the 80/20 Principle
There’s even another dimension of this that deserves mention. This applies to all kinds of other areas of your life.
Like the development of your natural gifts and talents. There is definitely a minority of areas where you truly excel, where you have that groove, that sweet spot, that special talent zone - and there is a majority of areas where you, I and everybody are merely mediocre.
You know what happens when you apply 80/20 thinking to your personal skills and development?
This is MY biggest business breakthrough. It was quietly developing in my mind for years and years; I’ve been using it, developing it, refining it.
I understand, you may be skeptical. Case in point: I just got an email from a guy in Quebec. Just now, right in the middle of writing this letter. Oh, this man is rather upset:
To be fair, I understand Mr. Chretien’s skepticism. Hey, this DOES sound like friggin’ magic. It should. That’s how potent it is. And I haven’t even gotten to the “friggin’ magic” part - the X-Ray vision! (I’ll get to that in a minute.)
Actually I kind of enjoy the fact that this is making people so angry.
I ask Laura my wife what to do. She says, write him back. So here’s my reply:
Now the time has come to tell you about the “X-Ray Vision” part. An innovation that takes the 80/20 principle to a place no one else has ever taken it: To a realm of predicting the future… extracting huge insights from tiny bits of information… guiding you in the structure of sales funnels, back-end marketing systems and pricing strategies.
What if the 80/20 rule could be applied as a predictive scientific tool, rather than just a rule of thumb?
What if it could be used to make predictions about markets, about businesses, about problems and pain points and suppliers?
What if you could take a tiny bit of information and plug it into a formula - and get a huge amount of information out?
Most people use the 80/20 rule merely to look backwards at what has happened after the fact. (That’s kind of like predicting yesterday’s weather.)
What if you could use the 80/20 principle to predict the future?
What if there were a “black box” that revealed you, based on a small amount of data, huge hidden markets and veins of gold? What if you could predict, in advance, the texture of new discoveries before you make them?
What if, in markets where everyone else is breaking even (from high advertising costs) you were getting back 150%, 200%, 400% or more, on every click that comes to your site - even the expensive clicks?
In fact I’ve developed an entire technology around this, from scratch.
Because in 2003, when I was beginning to work with this, I had an epiphany. The epiphany was: The 80/20 rule is not just a business rule of thumb, it’s a LAW OF NATURE. And it’s not just a line of separation, it’s actually…
…a secret math formula.
I went into geek mode and my imagination started racing.
Not wanting to re-invent the wheel, I searched high and low. But…. I couldn’t find it. Oh, to be sure, I found formulas, all kinds of them. But I couldn’t find one that really described 80/20 the way it actually works.
Somewhere out there was a new formula, awaiting discovery.
But I kept getting stuck. Over and over and over again, I would hit a dead end. But I knew the formula had to exist. It would put it on the shelf, then pull it out again, then get stuck… but for reasons I’ll explain in this course, I kept at it.
Finally I cracked the code. I found the formula. (It “clicked” in the middle of a Roundtable meeting while I was doodling on a piece of paper. Dr. Glenn Livingston was watching me out of the corner of his eye. He probably thought “Oh, Perry’s doing math problems just to keep his mind sharp.” Nah… actually, I was hot in the pursuit of something, even while I was helping one of the members solve a different business problem.) My mentor Dan Kennedy agrees!
I used this to create a tool.
You don’t need to be a math professor to use the tool, any more than you need to be a mechanical engineer to drive a car.
I started showing this tool to people… business colleagues, friends, even mathematicians… nobody had ever seen anything like it.
I began to play with it. It was fascinating. And it was almost spooky to plug numbers from various businesses into my “black box” and find that it could make estimates about sales into new markets and the predictions were accurate to within 15%.
Ferrari automobiles… pricey espresso machines at Starbucks… it works on my business, it works on my clients’ and Roundtable Members’ businesses… it even works with things that have nothing whatsoever to do with business.
It literally applies to maps and trees and craters on the moon. It is that universal.
This is what it does for you:
I’ve been developing this information for a long time now, quietly using it to groom my own business. Many times in phone consultations, I use this to formulate a definitive answer to a question in seconds or minutes… I’ve been teaching bits and pieces of it in private classes and seminars; A handful of my friends are using this tool to enhance their own businesses.
Roundtable members, coaching students and those who come to my 2-day, 4-man intensives have gotten more of it than almost anybody - which is at most an hour of discussion. But there is so much more that can be done with this, that I’ve never explained. A couple of days worth of hot, new, exciting material.
Think of how profoundly certain things have changed your business life: Pay Per Click marketing - isn’t it now kind of hard to imagine what it was like when you didn’t have the ability to post ads on a search engine and begin watching for results even the same day? Or maybe you’re like me and when you learned how to use sales leads or your website to generate interest and suddenly you didn’t have to make cold calls anymore…. Remember how that transformed your life?
This is every bit as powerful as any of those things.
The 80/20 Principle and the “Black Box” I just described to you are now such a core part of my thinking, they shape almost every business decision I make at some level. Because it’s “installed in my brain.” It enables me to get to the root of problems in seconds or minutes, that would take most people months of expensive experience.
I want you to have this too. Installed in your brain. One of the filters you use to make fast, effective, power decisions. Imagine the strength you have, armed with these new layers of discernment.
This is my Magnum Opus. It’s THE meta-program for business success. Join me in the application of this powerful new knowledge and liberate your time, your money, and your imagination.
To Your Success,