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Details about  Perry Marshall - The 80/20 Seminar DVDS Marketing & Entrepreneur Master Training

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Perry Marshall - The 80/20 Seminar DVDS Marketing & Entrepreneur Master Training
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This auction is for Perry Marshall's 80/20 Seminar on DVD

I paid $697 for this DVD set.  It is still in shrink wrap.

Shipping via USPS Priority Mail.

There is ONE supreme idea that can transform your business, your life and your productivity more than any other:

The 80/20 Principle.

But there is problem with 80/20:

Everybody (if they know how to use it at all) is using it backwards… driving with their rear view mirror… almost like giving you a forecast about yesterday’s weather.

But I can show you how to use the 80/20 Principle to predict the future…. With a technology that gives you X-Ray Vision that sees untapped markets, frees up hours or even days out of your week, and collects dollars that you’re leaving on the table right now.

20%, 40%, 100% gains are instantly available from your existing customers, traffic and website. Something you will never find in any 80/20 book, course or seminar.

“Found money” you didn’t know existed – until today. Money that already belongs to you.

Dear Marketing Professional:

Several years ago – Saturday March 8, 2003, to be exact – in my favorite coffee hangout, Buzz Cafe, while reading a book, my brain suddenly caught on fire.

That fire continues to burn today.

The book was about the 80/20 Principle – the old business adage that 20% of your customers produce 80% of your business, and the other 80% your customers only give you 20% of your business.

Yeah, I already knew that. And I thought I understood it.

But suddenly I saw something entirely DIFFERENT. Something NEW.

In a moment, it hit me, the enormous depth of it. The nearly infinite layers and dimensions of it. (I’m not exaggerating when I say “infinite,” either. In fact, that’s your key to gain enormous leverage, as you shall see…)

Suddenly I saw more than what was even in the book itself: An infinity of images that you see when you look in parallel mirrors.

I saw that within this seemingly simple concept lay not merely the power to make incremental improvements, but grand, sweeping quantum leaps in productivity and income. I saw how it applied to things that I was doing right at that very moment.

Points of huge, powerful leverage. Where tiny efforts would produce huge results.

What happened next is an amazing story that I’ve hardly told to anyone, outside of a few close friends. Even my coaching clients and Roundtable members have only been allowed to see the tip of the iceberg.

During this last 5 years I’ve taken the 80/20 principle and quietly added a completely new layer to it – a “black box”, if you will – and incorporated it into every aspect of my business thinking.

Now I’m applying it to direct marketing in unique ways.

What I’m about to share with you affects almost every business move I make. There is hardly anything I do or teach that does not have this formula behind it. I kid you not. This has completely transformed my own business, from small details to the grand scheme…

…It’s largely responsible for me going from being a complete unknown five years ago to highly regarded and known around the world in a space of only 18 months…

But I’ve mostly kept it a secret.

Today, I invite you to hear the story of…

  • How a well-established Lead Generation business doubled in two months and tripled in a year in a down market – no joke, no exaggeration.
  • A strange and mysterious irony that seems to defy all logic and reason…. Yet, once you allow yourself accept it,unlocks the vault to effectiveness, respect in your chosen marketplace, and financial success.
  • Huge improvements and pockets of profit potential sitting right under your nose, are suddenly yours – when the invisible suddenly becomes visible. More sales conversions, more leads converted to sales, more search engine traffic. It helps you craft more compelling offers and choose profitable niches.

This is Absolutely VITAL… Because online marketing will ONLY get more competitive from now on.

Late-breaking news from the Internet Advertising Bureau in the UK: Spending for online advertising is expected to surpass television in 2009.

That means: Big companies are eying YOUR market and they’re taking their dollars out of TV, newspapers and radio and pushing your bid prices higher and higher.

Got your running shoes strapped on?

Most people are gonna need ‘em. Especially if they don’t have this.

Funny thing… I remember when I first wrote the Definitive Guide to Google AdWords, all I had to do is tell people to add quotes and brackets (“keyword phrase” and [keyword phrase]) and they would instantly slash their click costs by 30%.

Heck, for awhile, Howie Jacobson and I sold a $40 Excel Spreadsheet that just added quotes and brackets to your keywords. Dang, not only was it brain-dead simple, it was, at the time, the best and easiest software investment you could ever make.

One tiny tweak, and suddenly you cut through the clutter and make a giant leap in your competitiveness. Perhaps save thousands of dollars a month.

If only it were so easy now. Today, AdWords is doggedly competitive. It doesn’t keep my students from breaking into tight markets and making tidy fortunes; hey, people are still doing it every day! But it does take a deeper bag of tricks.

Are You Tired of the “New Bag Of Tricks” Treadmill Yet?

If you’ve been marketing online for any length of time, you’ve gotten daily pitches about all the ways to get web traffic….

Search Engine Optimization, Building Co-Registration Email Lists, Banner Ads, Inbound Links, Pay Per Click, Popups…

…Ads in Ezines, Article Distribution Schemes, Rental of Opt-In Email Lists, Joint Venture “Elephant Hunting”, Affiliates, Click Arbitrage, Ads in Offline Media, Blogs, Media Publicity, Discussion Forums…

…Some Crazy Viral Marketing Scheme That You Hope Will Work…

How many of those things do you think you can master?

Is your head hurting yet? Mine is.

Pick any single one of these topics, you can buy at least a dozen e-books that promise you to teach you some technique that is going to make you rich.

Well, my friend, I got tired of the Technique-Of-The-Month club a LONG time ago. I’m not on that bandwagon anymore.

Because here’s what happens: You learn some complicated new technique, you spend a bunch of time implementing it.

If it works (big if), IF it works, you’re golden for a couple of months.

And then it stops working. (Especially if it’s some fashionable Search Engine Optimization scheme. All the sudden, one day your #1 ranking vanishes.)

Then your cash flow disappears (AGAIN) and you start from scratch again in search of a new technique.

The binge/purge cycle goes round and round, over and over again. Once again you’re trying to convince your spouse that you’re not a fool. Once again you’re scrambling for more funds to buy more e-books and more traffic, another shot at the wheel.

Maybe they should call this Internet Bulimia. Desperate entrepreneurs gorging themselves on stuff and puking it all up.

Are you sick of it yet?

There’s a better way. Better than all the Attention Deficit Disorder of getting pitches in your email box constantly about the latest rage in marketing techniques and never being sure which one of them will work.

What you’re going to discover today is more powerful than ANY technique, because…

It’s not a technique.


A Law Of Nature with a new technology, an X-Ray Machine that gives you vision into opportunities that you did not know existed. With your existing knowledge, your existing website, existing customers and traffic sources.

Today, you’ll discover this X-Ray that you can apply to any situation, using what you already know… to your present website, to your existing customer base…

How my “X-Ray Machine” doubled a simple Lead Generation site in only THREE MONTHS, provided a literal 2nd honeymoon for its owners and caused years of blood, sweat and tears to pay off in spades.

Some time ago an entrepreneur, Rob, came to my 4-man Intensive from Europe. He was buying clicks on Google, collecting info with an opt-in form and selling sales leads.

He was already doing everything “right.” Finely groomed Google campaigns, well-chosen keywords, professional-looking landing pages, a streamlined sales process. Not surprisingly, he was doing well.

Rob felt as though he was doing everything he ought to be doing, but surely incremental improvements were possible.

He thought we were going to write better Google ads, better landing pages, all that jazz.

Yeah…. OK, we did eventually get around to all that.

But I wanted to double his business first.

So I did what I always do - I applied the 80/20 rule across not one but three dimensions of his business and in minutes - seconds, even - saw a huge opportunity, money he was leaving on the table.

Three more dimensions of value that he was not exploiting at all.

I asked him what he sold the leads for, and he told me. He described the customers who purchased the leads and his relationship with them.

I said, “I think I know how you can double your business - and you can do it just as fast as you implement the idea I’m about to give you.”

Rob is a man who acts on advice, and he began taking notes.

First, there was the value of the leads themselves. He was charging a flat rate for those leads, and for the most part in his industry, people expect to pay a flat rate. A lead is believed to be a commodity. But I used my X-Ray vision and predicted that he could get 2-3X as much money for some of those leads. With a 30% increase in average price overall.

Second, I saw an opportunity in the delivery of those leads. Even something as simple as the speed at which they were made available. Hotline access to hot, fresh leads could be worth more money to the right people.

Third, I saw a new dimension of value in adding a level of membership for his clients. I knew that if he could create a higher level of service for the most ambitious lead buyers, they would pay for access.

I advised Rob to create a tiered system, like this:

  1. He would invite his buyers to join an elite leads club, where they would pay a monthly fee get hotline access to the very best leads. More money for Rob through membership fees - selling exclusivity.
  2. Hot fresh leads would be made available to Premium members only, under a preview system. They could bid for the leads and compete against fewer lead buyers because of their membership. More money for speed.
  3. The best leads would be snatched up at a much higher price. After that, any unsold leads would be released to “garden variety” lead buyers. More money for quality.

He executed and now instead of one source of income (leads at market price) he has three:

  1. His usual earnings from standard “Market Price” leads
  2. Rob collects a substantial amount of monthly membership fees from his Premium lead buyers
  3. Premium Price leads, often sold within minutes of their release - for 30% to 200% more than before, it turns out!

In three months Rob doubled his business. Just as I predicted.

Actually, just as my X-Ray Machine predicted.

Furthermore, he has now TRIPLED his business in the last 11 months. He did that by using 80/20 thinking to prioritize the many possible improvements to his website and choose only things that had the highest probability of payoff.

Rob and his wife stopped in and attended our Roundtable on their way to Florida, celebrating a 2nd honeymoon. They’re RAKING it in. Highly profitable in what for most is a down market.

(She says to me, “You know, Perry, I’m real mum about this recent success to my friends. They just get jealous. If I told them how much we’re making now they’ll think they deserve a share of it, and meanwhile, be completely oblivious to all the years we labored hard together in the trenches, making this thing happen.”)

Dear reader, YOU know what it’s like to practically kill yourself making your business go. A victory like this would feel like climbing to the top of Mount Everest and skiing all the way down. The stress would melt away and the financial pressures relax. That feeling of constant overwhelm and information overload recedes. You’re finally rewarded, finally vindicated for your hard work and vision.

You finally prove to the world and those around you that you really did know what you’re doing.

I’d like to tell you that Rob’s smash success was because of Perry Marshall’s ingenious wizardry and intuition, but the truth is… it was a systematic process that I had already developedIt took mere minutes for me to lay it out for him, and a life-transforming, income-producing expansion became a reality. Years of effort came to fruition, and he now dominates a market that is becoming difficult for his increasingly alarmed competitors.

Once you possess the X-Ray vision that I will reveal, you will be largely immune to factors like fluctuating bid levels and cut-throat price competition. Just as Rob is largely immune to a market that is sliding backwards.

If the water level goes up and drowns your competitors… there will just be fewer competitors for you to contend with.

Too bad. So sad.

Hey babe… it’s either your neck on the chopping block or theirs. You decide.

(If it bothers you that this is unfair, that’s because it is unfair. The 80/20 rule is the very DNA of the unfairness of the universe. It’s deeply and profoundly unfair. But it is honest. Fortunately, YOU get to decide which side of the fairness fence you want to live on. But I’m getting ahead of myself. More about that in a few minutes.)

If you want to prevail in your marketplace, your decision is already made.

What the 80/20 Rule Really Is…

But More Importantly, What It Can Be

Let’s say you go out and hire ten new salesmen. The 80/20 rule says that 2 of them will produce 80% of the sales and the other 8 will produce only 20% of the sales.

Which means if they’re on commission, the guys who are successful make SIXTEEN TIMES as much money as the rest. That’s right, 16X. A sales manager who invests time developing the two best salesmen gets 16 times as much progress working with them, compared to working with the worst ones.

This is true of customers, of employees, managers, departments… AdWords campaigns, product lines, market segments. In any business there are literally dozens of 16X spreads between seemingly equal people and projects.

80/20 thinking happens when you discover how to identify the tiny number of AdWords elements that have 16X leverage… products with 16X leverage… market segments with 16X leverage.

Those SIXTEENS start adding up fast. You push through your current income limit, where you have enough profit to take yourself out of the daily running of the business.

16 + 16 = 32

16 + 16 + 16 = 48

16 + 16 + 16 +16 = 64

Simple enough, right?

When those 16′s start happening, you’ll feel like Atlas would feel if someone took the world off of his shoulders.

16 is better than 1 any day.

But here’s the thing: You can understand EVERYTHING I just said and still be leaving TWO THIRDS or THREE FOURTHS or even 97% of the money on the table. Because adding SIXTEENS together is only the tip of the iceberg.

The real power is not in adding the 16′s together, it’s when you multiply them.

16 x 16 = 256

16 x 16 x 16 = 4,096

16 x 16 x 16 x 16 = 65,536

The number of people I know who truly get THIS, I can count on one hand.

The real multiplying power of this eludes everyone else’s grasp.

But after going through my Digital 80/20 Seminar videos, you’ll know this cold.You’ll see it, you’ll understand it, you’ll know exactly how to find leverage points of 100:1, 500:1, 1000:1.

Once you’ve experienced 1000:1 returns on your time and money, you’ll never want 32:1. Even though 32 was so far superior to “one.”

How to apply 1000:1 leverage in your marketing, right now - for immediate financial gain and liberation of your time.

Before I explain what you can do with this, let me point out the most simple and obvious way that I use this in my business. I’ll prove to you that I use this myself.

The least expensive product you can buy from me is The Ultimate Guide to Google AdWords which is about $17.00 on

The most expensive product you can buy from me is a 2-day, 4-man intensive and Roundtable Membership, which is about $17,000 per year.

From $17 to $17,000, that’s a 1000:1 ratio of leverage. (See, I’m not joking about this 1000:1 stuff.)

Did you know that both of those businesses are similarly sized and represent a balanced expenditure of effort on my part?

And they flow together with an amazing synergy. I regularly see book buyers take that 1000:1 leap.

You don’t need very many to have a strong business that sustains the lifestyle you want to have, allows you to give to the causes you care about, furnishes a comfortable living for yourself and your family.

The applications to your own online marketing are legion, even if your business isn’t all that sophisticated. In this landmark course, I’ll reveal:

  • Getting Traffic to Convert: In any market, for any keyword, for any web page, there is a tiny number of factors that swing almost all the response, all the success or failure. The difference that determines your success or failure is usually a linkage of just three elements. Even if you’ve got a 1000 page website or hundreds of products. The vital few, the insignificant many. You’ve only got so much time to get this right… so stop wasting your time making ineffective adjustments and start getting traction.
  • Writing Seductive Copy: In a sales letter there are SIX elements that do most of the selling… everything else is filler. Many times the bond with your customer is created in one or two sentences. Those two sentences (usuallynot the headline) prove to be more important than everything else put together. We explore the psychic connection that takes place and how to replicate that phenomenon with the shopper who is on your website right now, evaluating your offer.

Getting Visitors to Buy: The most frustrating thing is when you’re buying real clicks and they’re costing real money and people are just bouncing off of your website and spending no money. 100 clicks, 200 clicks, 300 clicks…. Nobody buys, your head feels like it’s being held underwater, and in madness and frustration you make changes, attempting to get a response. In this course I outline a sequence of steps that definitively show you whether there’s life in your market and you’re “getting warmer” or if you need to completely shift gears.

  • How to earn massive compound interest on multiple leverage points. How to add 500:1 results from one area to 1000:1 in another, and get monthly returns with zero effort
  • Converting Leads to Sales: The #1 factor in your ability to convert is their disposition to buy before they even got to your website in the first place. Everything else is an uphill battle if this part isn’t right. We explore 1) positioning strategies that elevate your status in the prospects’ eyes, and 2) market research methods that plainly indicate what the real buying motives are. I’ll show you how to accomplish this with no spreadsheets, no math, and free tools.
  • Getting More Search Engine Traffic: Most people think this is the most important thing. Actually, it’s the leastimportant thing. AT FIRST, anyway. Most people think the traffic is 80% of the battle, but it’s really 20% of the battle. CONVERSION is 80% of the battle. This is the almost universal reversal of priorities… and isn’t the way people get this backwards is a symptom of the human condition itself? Once conversion is solidly in place, traffic mysteries solve themselves nicely. I outline the Traffic Conversion Anvil, the 95/5 Rule and the Unlimited Traffic Technique.
  • Google AdWords: Why literally 99% of the Real Estate in most Google accounts is nearly worthless and loaded with mindless distractions. How you can gain enormous traction with a series of 20 minute fixes.
  • Finding and Choosing a Profitable Market: There’s nothing worse than an idea whose time has come, launched into a crummy market. I give you my criteria for hot, salivating markets with responsive buyers.
  • Developing New Products: The 80/20 Rule tells you when “Good Enough” is Good Enough. Product development schedules are subject to the same ultra-high leverage points and speed multipliers as any other dimension of business. John Paul Mendocha describes how his company hits development milestones on time - with a project manager who takes a vacation literally every month.
  • Funding the Growth of Your Business: John Paul Mendocha, a.k.a. “Doctor Speedselling” gives five ways to fund your business with cash until you feel the upward lift on your wings.
  • Google Ad Groups and Campaigns: How to organize your groups and campaigns according to 80/20, across the board - for maximum “Kaizen” improvement every month
  • Expensive speaker cables and Bull Semen - and the erratic, irrational, high-margin activity of hyper-responsive markets
  • Creating compelling offers: I have a LOT of 30 minute consultations in which I’m able to put my finger on exactly the kind of “widget” the marketplace will accept. The relationship between most offers and really successful ones closely resembles the relationship between landing pages and Google ads. (Huh?) I’ll fill you in on May 17.
  • A road-tested priority list for improving sales letters that leads you directly to the most effective areas of improvement.
  • Whale Hunting in the Desert: How the casino industry makes as much as 20% of its profits from a teeny tiny handful “Whales” - Turbo High-Rollers who gamble as much as a million dollars a day; and a Whale Hunting strategy you can apply in your own niche, no matter how small
  • The “Long Tail” - how and why it’s a great way to keep you broke. (Long tail thinking is poverty for most entrepreneurs, if you use it the way it’s taught in textbooks.) How to find a rich niche within the long tail, that’s profitable. Chris Anderson, eat your heart out.
  • What I call “The Amazon Three Star Phenomenon” of publicity and controversy… how to harness it to produce huge traffic surges and media exposure by starting a fight
  • Industries that will hugely profit if Hillary Clinton gets elected… no, I don’t mean health care or environmental companies – but also why it’s utterly IMPOSSIBLE for Hillary Clinton to win the election. (Yes, I’ll explain that too, and yes it does have a subtle but vital connection to the 80/20 rule.)
  • How the public school education you were subjected to inadvertently lulled you into commodity thinking - and why highly educated people have a harder time than anyone, adopting the 80/20 mindset. The affects of this are crippling. If you’re feeling stuck right now… this is why!
  • Not only is it vastly more profitable to be #1 in your market than #4 or #5; It’s actually easier, simpler and less stressful. You enjoy the best of both worlds.
  • 80/20 as a pillar of the Unlimited Traffic Technique - and how one of the most successful viral marketing campaigns in history, “The Secret” DVD, actually was originally built and perfected with a Google AdWords campaign
  • John Paul Mendocha’s Five Power Disqualifiers® - a set of criteria for selling that is 100% correct, that applies to ALL sales situations, and applies 5 layers of 80/20 thinking to produce 3,125:1 leverage.

As you can see, even if you’ve been to a dozen marketing seminars before - even if you’ve studied copywriting, testing and tracking, Pay Per Click, product development, there’s never been a marketing course like this - ever.

That’s Not All - There’s an Exciting, Liberating, NON-Business Side to the 80/20 Principle

There’s even another dimension of this that deserves mention. This applies to all kinds of other areas of your life.

Like the development of your natural gifts and talents. There is definitely a minority of areas where you truly excel, where you have that groove, that sweet spot, that special talent zone - and there is a majority of areas where you, I and everybody are merely mediocre.

You know what happens when you apply 80/20 thinking to your personal skills and development?

  1. You stop feeling like such a chump. Listen, my friend, the world is a toxic, acidic, negative place. The whole planet seems bent on telling you what’s wrong with you. But here’s what happens when you’re inside your talent zone:People think you’re superman. And give you respect. I’m serious! Hey, I’ve got customers who think I can walk on water and it’s because they only see me doing stuff I’m GOOD at. (You don’t have to pick up my underwear or put down the toilet seat, something for which we can both be thankful.) Well when you start spending most of your time in YOUR talent zones, you’ll feel like Superman, too. And people will treat you like the special person that you truly are.
  2. The effort you expend working on your talent zones is 16 times more rewarding than time spent working on your weaknesses. This is 80/20 thinking at its most satisfying.
  3. You naturally pass that along to other people, simply as a byproduct of your own changes and growth. You become less judgmental of other people, knowing that a lot of their struggles come from the fact that they’re not operating in their strength areas.

This is MY biggest business breakthrough. It was quietly developing in my mind for years and years; I’ve been using it, developing it, refining it.

I understand, you may be skeptical. Case in point: I just got an email from a guy in Quebec. Just now, right in the middle of writing this letter. Oh, this man is rather upset:

Hi Mr. Marshall,

It’s hard to reach you! Anyways, this is a short email to tell you how disappointed I am of the new direction you are taking with your business since the last few months.

I read your report on 80/20 and feel very uncomfortable with it. This is far from the quality of your book about Adwords.

Why this shift to the black magic of marketing stuff? You have hell of a great expertise in google adwords and online marketing, why not trying to investigate new ways of using it instead of sending us this kind of wishful thinking propaganda. Is that kind of stuff so profitable?

The 80/20 pseudo science has been over-exploited for more than 50 years now. Cut the crap and write us about what you do well! I’ll not spend a dime on miraculous marketing recipes.

I hope to see you back on the “clear side”.

Best regards,

Paul Chretien

To be fair, I understand Mr. Chretien’s skepticism. Hey, this DOES sound like friggin’ magic. It should. That’s how potent it is. And I haven’t even gotten to the “friggin’ magic” part - the X-Ray vision! (I’ll get to that in a minute.)

Actually I kind of enjoy the fact that this is making people so angry.

I ask Laura my wife what to do. She says, write him back. So here’s my reply:

Dear Paul,

The reason I’m so hard to reach is, I use the 80/20 rule to strictly limit who gets pieces of my valuable time.

I keep the phone calls down to just a handful each day. Every other Monday is heavy with consulting calls. Other days, the phone may not even ring even once.

Peace and quiet for me. Space to think, to create, to imagine.

This space allows me to get a lot more accomplished. Like taking care of my Roundtable Members. Writing my Renaissance Club Newsletter. Holding my Intensives and Mastermind Calls. It’s the reason why it’s possible for me to charge $725.00 per hour for my consulting time. This protected focus time is the only reason my expertise is worth $725 per hour.

This is possible because I have layers of gatekeepers who protect me from time wasters.

In turn, I protect my STAFF from time wasters. If I didn’t have all those annoying forms on my website and automatic email replies that say “How to contact Perry Marshall Customer Service”, my staff would spend all their precious time answering questions from non-paying people who feel entitled to free advice.

Instead, my staff are making sure they spend their time helping paying customers solve their problems and make steady progress in their businesses.

Now… addressing my AdWords expertise and the subject of AdWords for which I am so well known.

First of all, Mr. Chretien, if you read any of my AdWords books you’ll find in them frequent references to the 80/20 rule and the 95/5 rule. My 80/20 epiphany five years ago came just immediately before I jumped into the AdWords market, and my success in the AdWords market is largely due to my use of the 80/20 principle within that market.

The “peel and stick” technique, which is so incredibly powerful, is a direct derivative of the 80/20 rule and was discovered by applied 80/20 thinking.

The reason I am the #1 AdWords guy in the world is not because I know more about AdWords than anybody else.

No, the reason I’m the #1 AdWords guy is, I’m better at SALES CONVERSION than any other AdWords guy. When I came into the market five years ago, there was literally a new AdWords e-book coming out every week. The marketplace was getting whored up with more e-books than you could shake a stick at.

It was a dogfight. And when the smoke cleared, there were three people left standing: Andrew Goodman, Chris Carpenter, and me. All very sharp guys. But anyway, the bottom line is, affiliates found they made more money promoting my book than all others. Two to three times as much, usually.

So the Unlimited Traffic Technique kicked in and the thing went quasi-viral. The proof of this is what happens when you type perry marshall adwords into Google. It says “results 1-10 out of 137,000.”

One hundred thirty seven thousand pages in Google about me and my work.

You think I did that?

No sir, I did not make all those pages.

My affiliates did.

If that isn’t an example of the 80/20 rule and 1000:1 leverage in motion, I don’t know what is, Mr. Chretien. But the reason my site converts better than anyone else’s is:

  • In Google AdWords in general, according to a study performed by AdGooRoo Inc., 3% of the advertisers get 50% of the traffic. So if you’re an AdWords advertiser who doesn’t understand the 80/20 rule, you’re screwed right out of the gate.
  • My “control” Google ad has a higher overall ad rank than 97% of my rivals; Google’s own ads are the only other ads that consistently show up under unpredictable broad-brush or random searches that include the word “AdWords.”
  • We engineered the landing page and sales letter around specific pivot points known to have especially high influence on conversion
  • We used Glenn Livingston’s survey methods, which generously apply 80/20 concepts, to identify the most important and influential groups within our target audience
  • The product offer is organized around a tiered pricing model based on my 80/20 research
  • In the first 15 minutes of every “Bobsled Run” we introduce the 80/20 Rule as a starting point and on the last call we devote an entire extended group seminar to this topic.
  • We divided our sales process into 80/20 segments, and there are at least ten major levels of ascension in the total sequence. I describe these levels and the engineering of this sales funnel in this course.
  • Most of the real “action” in my business is not even visible or accessible to the casual visitor on my website. It’s almost all “underground” - in the realm of autoresponders and teleseminars, MP3′s, snail-mail newsletters, DVD’s and elite, private coaching clubs. Stuff that only insiders are privy to. Once again, an example of providing the majority of my resources to a minority of customers who matter.
  • This is in stark contrast to the conventional “wisdom” of indiscriminately sacrificing all your content to the Search Engine Gods as a peace offering. The 80/20-savvy person knows that electronic ‘bots feed at the bottom of the food chain, not the top! In my world, the best items on the buffet should be served up to people, not robots.

I do not know of any principles that are more pervasive in all of nature than the 80/20 rule and the extreme inequality of everything. It applies to income levels of every citizen of the world, to the wealth levels of entire countries, to the Fortune 500 list, the Forbes 400 list, all the way up to the ten richest people in the world. It applies to rabbit populations and the size of craters on the moon. And it applies to every aspect of business.

Now, Mr. Chretien, there will always be people who believe that true, scientifically validated observations are pseudo-science. That is your theory. But I and my top students have an experience of success and satisfaction.

Those who have experience are never at the mercy of those who merely have theory.

Thanks for writing, and best of success to you.

Perry Marshall

Now the time has come to tell you about the “X-Ray Vision” part. An innovation that takes the 80/20 principle to a place no one else has ever taken it: To a realm of predicting the future… extracting huge insights from tiny bits of information… guiding you in the structure of sales funnels, back-end marketing systems and pricing strategies.

What if the 80/20 rule could be applied as a predictive scientific tool, rather than just a rule of thumb?

What if it could be used to make predictions about markets, about businesses, about problems and pain points and suppliers?

What if you could take a tiny bit of information and plug it into a formula - and get a huge amount of information out?

Most people use the 80/20 rule merely to look backwards at what has happened after the fact. (That’s kind of like predicting yesterday’s weather.)

What if you could use the 80/20 principle to predict the future?

What if there were a “black box” that revealed you, based on a small amount of data, huge hidden markets and veins of gold? What if you could predict, in advance, the texture of new discoveries before you make them?

What if, in markets where everyone else is breaking even (from high advertising costs) you were getting back 150%, 200%, 400% or more, on every click that comes to your site - even the expensive clicks?

It’s possible.

In fact I’ve developed an entire technology around this, from scratch.

Because in 2003, when I was beginning to work with this, I had an epiphany. The epiphany was: The 80/20 rule is not just a business rule of thumb, it’s a LAW OF NATURE. And it’s not just a line of separation, it’s actually…

…a secret math formula.

I went into geek mode and my imagination started racing.

Not wanting to re-invent the wheel, I searched high and low. But…. I couldn’t find it. Oh, to be sure, I found formulas, all kinds of them. But I couldn’t find one that really described 80/20 the way it actually works.

Somewhere out there was a new formula, awaiting discovery.

But I kept getting stuck. Over and over and over again, I would hit a dead end. But I knew the formula had to exist. It would put it on the shelf, then pull it out again, then get stuck… but for reasons I’ll explain in this course, I kept at it.

Finally I cracked the code. I found the formula. (It “clicked” in the middle of a Roundtable meeting while I was doodling on a piece of paper. Dr. Glenn Livingston was watching me out of the corner of his eye. He probably thought “Oh, Perry’s doing math problems just to keep his mind sharp.” Nah… actually, I was hot in the pursuit of something, even while I was helping one of the members solve a different business problem.) My mentor Dan Kennedy agrees!

I used this to create a tool.

You don’t need to be a math professor to use the tool, any more than you need to be a mechanical engineer to drive a car.

I started showing this tool to people… business colleagues, friends, even mathematicians… nobody had ever seen anything like it.

I began to play with it. It was fascinating. And it was almost spooky to plug numbers from various businesses into my “black box” and find that it could make estimates about sales into new markets and the predictions were accurate to within 15%.

Ferrari automobiles… pricey espresso machines at Starbucks… it works on my business, it works on my clients’ and Roundtable Members’ businesses… it even works with things that have nothing whatsoever to do with business.

It literally applies to maps and trees and craters on the moon. It is that universal.

This is what it does for you:

  • You can go into a new market, buy some clicks, and test one product at one price and the Black Box will show you at least three other market segments that are as big or bigger, accurately predicting how much money is in those markets. Ripe, low-hanging fruit, waiting to be picked.
  • It shows you “found money” inside your own customer list. It will show you how much money they’ll pay, how much they’ll pay, and how many will ascend to the next level above that.
  • It tells you if you’ll make more money by offering a bargain-basement priced product. Maybe you will, maybe you won’t - but you can find out ahead of time.
  • You can determine, in advance, the cost of increased market share. Going from zero to 1%, often that’s pretty easy, getting new customers is cheap at first. But it gets more difficult as you expand outward. Going from 1% to 10%, hard. 10% to 20%, even harder. How much harder? Now you’ll know.
  • You’ll know things about your competitors’ businesses that they can’t even see themselves.
  • A product launch fails the first time out… Is it the audience or is it simply the offer that needs to change? This enables you to tell the difference, fast.
  • It influences almost everything you do in direct marketing. AdWords campaigns. Keyword lists. Renting mailing lists. Writing sales copy. It has something vital to say about the “long copy vs. short copy” debate that’s been going back and forth for years (and the answer is unexpected). Testing and tracking - what to test, what to track. What you can safely ignore.
  • You’ll know something is “good enough” vs. knowing that substantial improvement is possible. You’ll segment databases and customer lists and lift the cream off the top every time. You’ll identify under-served niches within niches. You’ll recognize characteristics of certain markets that seem to have bottomless, “deep pockets” and your new instincts will lead you right to those markets.
  • Email marketing becomes more effective. You have new strategies to combat things as basic as Spam Filters. The quantity and quality of communication your customers get from you exactly matches their appetite - as does their spending. You maximize every output and minimize every input.
  • Huge blocks of time you are now wasting either become more productive, or are freed up for the things you’d rather do. Like take your kid to summer camp. Improve other areas of your life and your relationships. Take a trip around the world like I did in the fall of 2004, spend no more than 30 minutes a day working on your business, and come home with more money in the bank than the day you left. You can do that too. It’s the 80/20 mindset, applied to real life and real business problems and real marketing campaigns.

I’ve been developing this information for a long time now, quietly using it to groom my own business. Many times in phone consultations, I use this to formulate a definitive answer to a question in seconds or minutes… I’ve been teaching bits and pieces of it in private classes and seminars; A handful of my friends are using this tool to enhance their own businesses.

Roundtable members, coaching students and those who come to my 2-day, 4-man intensives have gotten more of it than almost anybody - which is at most an hour of discussion. But there is so much more that can be done with this, that I’ve never explained. A couple of days worth of hot, new, exciting material.

Think of how profoundly certain things have changed your business life: Pay Per Click marketing - isn’t it now kind of hard to imagine what it was like when you didn’t have the ability to post ads on a search engine and begin watching for results even the same day? Or maybe you’re like me and when you learned how to use sales leads or your website to generate interest and suddenly you didn’t have to make cold calls anymore…. Remember how that transformed your life?

This is every bit as powerful as any of those things.

The 80/20 Principle and the “Black Box” I just described to you are now such a core part of my thinking, they shape almost every business decision I make at some level. Because it’s “installed in my brain.” It enables me to get to the root of problems in seconds or minutes, that would take most people months of expensive experience.

I want you to have this too. Installed in your brain. One of the filters you use to make fast, effective, power decisions. Imagine the strength you have, armed with these new layers of discernment.

This is my Magnum Opus. It’s THE meta-program for business success. Join me in the application of this powerful new knowledge and liberate your time, your money, and your imagination.

To Your Success,

Perry Marshall

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