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Original-1924-Authentic-BURBERRY-trench-Coats-ad-Linen-backed-READY-TO-FRAME
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Details about  Original 1924 Authentic BURBERRY trench Coats ad, Linen-backed, READY TO FRAME!

Original 1924 Authentic BURBERRY trench Coats ad, Linen-backed, READY TO FRAME!

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US $59.99
 
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eBay item number:
260665628847
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Last updated on  Apr 07, 2012 11:17:21 PDT  View all revisions
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An original Linen-backed Burberry 'Impermeable' Coats ad!

  • Title:
Outerwear for winter sports
  • Date:
1924
  • Artist/Author:
J Scott
  • Publication:
Femina
  • Size:
11.3 x 8.5 (area of ad) with 1 inch margins of Linen-backing on all sides
  • Paper type:
Magazine slick
  • Printing method:
Offset)

___________________

Description

An original linen-backed vintage 1924 Burberry ad "Specialists in weatherproof equipment for the Outdoor Life"

Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire. In 1880, Burberry invented gabardine, a hard-wearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. The Gabardine was patented in 1888. Burberry was the original name, but then the company soon switched to using the name Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on many older Burberry products.

In 1914 Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat". After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats. The black, tan, and red pattern known as haymarket check or the "Burberry classic check" was first used as a lining for the Burberry trenchcoat in 1924 (the year of this ad!). It was not until 1967 that the Burberry Check, now a registered trademark, was widely used on its own for items including umbrellas, scarves, and luggage.

Item Condition Report

Light even toning, consistent with age. Please see big scan below!

This Original ad has been Archivally Linen-backed!
Linen-backing gives Original ephemera, prints, posters etc new life! They are cleaned, stabilized and restored; making them much more handleable, frameable and a more valuable asset to your collection.
Linen-backing is the practice of choice of top collectors and museums for conserving and maintaining the wonderful vintage ephemera, posters, and prints that otherwise would be lost due to their natural deterioration. Just like magazines, advertising posters, and periodicals of today, these wonderful graphics and images were, for the most part, not designed to last forever. They were, as the name implies, ephemeral! Linen-backing is a process whereby the print is carefully cleaned, and then mounted on acid free paper over linen, this is a reversible conservation process that stabilizes, consolidates, and preserves these collectible investments for decades perhaps even centuries to come.

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Item location: Louisville, Kentucky, United States
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