Discover the joy of real photography
Compact dimensions and sophisticated technology combine to empower your photography like never before. Carry the 37 with you everywhere, explore creative photographic techniques, transform special moments into stunning images — and share the joy.
Unleash your shooting potential with Translucent Mirror Technology
The secret to the small bodies and huge performance advantages of Sony A-mount cameras is Translucent Mirror Technology, which simultaneously directs light to the image sensor and AF sensor at all times to realize accelerated, high-precision full-time continuous phase-detection autofocusing.
Capture the perfect moment with 7 fps tele-zoom high-speed shooting
You can always capture the ideal moment and facial expression by shooting at 7 frames per second in the Tele-zoom Continuous Advance Priority AE mode, which utilizes Full-time Continuous AF to ensure accurate tracking and clear focusing in every frame. This mode also magnifies the center of the action 1.4x to bring your subjects closer at a clear 8-megapixel resolution.
Capture subjects from any angle on the tiltable Clear Photo LCD
The Clear Photo LCD monitor with tiltable design sets you free to clearly and flexibly view almost any kind of scene. You can easily shoot from high perspectives by simply holding the camera up and tilting the screen down. Or set the camera on the ground and tilt the screen up for a clear view when framing subjects.
Set your imagination free to explore
Now it's easy to create portraits with a truly professional look. Auto Portrait Framing uses face detection technology and the “rule of thirds” principle to produce optimally trimmed portraits. These sharp, beautifully balanced images feature the same number of pixels as your originals (which are also saved), thanks to By Pixel Super Resolution Technology.
Achieve outstanding image quality when using sophisticated auto features
Enjoy the point-and-shoot convenience of various automatic features including Superior Auto mode, which detects and analyzes shooting conditions, adjusts camera settings accordingly, and activates advanced functions when necessary to achieve optimal results. 8 Scene Selection modes also optimize image quality for the type of scene you shoot.
Eye-Level Electronic Viewfinder
The eye-level finder is one of the reasons people love DSLRs. But that finder goes dark whenever you shoot HD Movies. The Sony® SLT-A37 enables you to shoot movies with the added stability you get holding the camera up to your face and using the eye-level finder for framing a scene and focus. The Tru-finder™ Electronic Viewfinder (EVF) is super bright, easy to see with an ultra-sharp 1.1x magnification factor. For those who require a longer eye-point (eyeglass wearers), it also provides a function for adjusting the finder magnification ratio.
Tilting 2.7” 230K LCD dot screen
Tilt LCD up 135° or down 55° to frame high- and low-angle shots that would otherwise be hit-or-miss.
Clear Image Zoom
Utilizing Sony’s exclusive By Pixel Super Resolution Technology, Clear Image Zoom increases the effective focal length of your lens up to 2x by digitally magnifying the center of your image with nearly imperceptible degradation that provides greater shooting flexibility.
Superior Auto mode
Get cleaner, more dynamic pictures and fewer missed shots. Unifies and simplifies Sony intelligent technologies, the camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 3 shots layering technology.
Sony® Exmor® technology
Conventional image sensors use only a handful of analog-to-digital (A/D) converters, which can slow you down. The Exmor® sensor provides more than 4,000 column-parallel A/D converters. This helps enable continuous shooting at up to 7 frames per second.
BIONZ® image processor
The brains of the camera is a refined version of Sony's BIONZ® image processor. Its chroma noise reduction delivers high-resolution, low-noise photos even at ISO 16000 sensitivity. Also enables up to 5.5 fps continuous shooting at full resolution, Sweep Panorama™ mode and more.
Live View in LCD or EVF
You can use both the LCD monitor and Electronic Viewfinder for composing shots. Both provide a what-you-see-is-what-you-get preview of white balance, focus, depth of field, exposure and 100% framing accuracy, plus informative on-screen displays.
Compact, lightweight design
Eliminating the moving mirror also reduces the camera’s size and weight. It’s not just remarkably advanced; it’s notably small and light.
SteadyShot® INSIDE™ stabilization
Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE™ image stabilization is built into the camera body itself. You'll reduce blur with every a-mount lens, including macro and wide-aperture standard zoom lenses.
Anti-Dust Technology helps keep the CMOS sensor clean, resulting in consistently clear pictures. First a static-free coating on the sensor's low-pass filter helps repel dust. Then vibration automatically dislodges dust from the sensor.
Built-in Auto Pop-Up Flash
To help you shoot more effectively, the built-in Guide Number 10 flash2
automatically pops up and fires as needed when the camera is set to certain scene selection modes. The built-in flash can also trigger a wireless accessory flash (sold separately). The integrated hot shoe enables you to expand your lighting options with a range of accessory flashes (sold separately).
Phase Detection Auto Focus
While Contrast Detection AF often hunts for correct focus, Phase Detection AF knows exactly where correct focus is, and goes straight for it. The Sony® SLT-A37 provides Phase Detection AF when capturing HD movies as well as during still image capture, either using the viewfinder or Live View on the LCD.
Main Sensor Live View with Quick AF
Main Sensor Live View with Quick AF combines the optimum focus of Phase Detection with high quality Live View images right from the main sensor. This is made possible by Sony® Translucent Mirror Technology.
15-point Auto Focus
To maximize the value of Translucent Mirror Technology, Sony incorporates Phase Detection AF of great sophistication. Three cross sensors maximize precision.
High Speed AF for Full HD Movie Capture1
When most DSLRs shoot video, their Contrast AF is slow and visibly “hunts” for focus. The High Speed AF Full HD Movie retains the same fast, precise Phase Detection you enjoy for still images.1
It’s a decisive advantage for tracking fast-moving subjects and a major benefit of Translucent Mirror Technology.
Powerful creative control over movies
Full manual operation gives you the freedom and power to realize your creative vision when capturing movies. Using manual focus and P/A/S/M modes (Program, Aperture Priority, Shutter Priority and Manual), you can flexibly adjust background blur and manually control exposure to achieve desired brightness and dynamism. On-screen prompts provide assistance to make full manual operation quick, easy and comfortable.
Face Detection/ Registration technology
The camera can automatically detect and register up to eight individual faces and adjust focus, exposure, white balance and flash to help deliver crisp, properly lit images of family and friends. Can prioritize children or adults.
Smile Shutter™ technology
Captures a smile the moment it happens. Simply select the Smile Shutter™ mode and the camera takes the picture automatically. You can prioritize children or adults and adjust the smile sensitivity.
Picture Effect mode
There are 11 types (15 variations) of picture effects to choose from: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R), Partial Color (G), Partial Color (B), Partial Color (Y), High Contrast Monochrome, Toy Camera, Soft High-key , Soft Focus, HDR Painting, Rich-tone Mono, Miniature. Each is unique and each give you a new and exciting way to make your images and videos pop.
Experience incredible low-light shooting without a flash. The camera captures six images in a fraction of a second. Combining the data from all six, it creates a single image with a reduction in noise equivalent to two additional steps of ISO sensitivity. Sensitivity selectable up to ISO 25600. (Recommended for still subjects.)
Get cleaner and sharper nighttime pictures—beyond the capability of traditional cameras—without using flash or a tripod. The camera captures six images in a fraction of a second. Combining the data with separate algorithms for still and moving parts of the picture reduces blur, minimizes noise and enables extraordinary detail.
Auto HDR built into camera
Captures more scene dynamic range than a single exposure can handle—and more range than photo film. Combines the best highlight detail from one shot, the best mid-tones from a second and the best shadow detail from a third for one incredible shot (up to 6 EV stops). Captures in a split second. (Recommended for still subjects.)
Sweep Panorama™ Mode
Capture expansive landscapes automatically. Press the shutter and sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together.
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television.3
Records both JPEG and MPO file formats.
Eight Scene Selection Modes
These help you get the shot by optimizing the camera for specific shooting situations. Select from Portrait, Sports Action, Macro, Landscape, Sunset, Night View, Night Portrait and Handheld Twilight Shot modes.
Six Creative Style settings
Control how the camera processes your images with six finishing styles: Standard, Vivid, B&W, Sunset, Portrait and Landscape. You can even fine-tune contrast, saturation, and sharpness to your personal taste.
1200-Zone exposure metering
Reads exposure directly from the main image sensor. Choice of Multi, Center and Spot metering accommodates a full range of shooting situations.
RAW image capture
The SLT-A37 saves pictures as compact JPEG files and/or ultra-high quality RAW files. RAW files save images prior to de-mosaicing, white balance, sharpness and color enhancement. This retains maximum latitude for enhancing the image on your PC.
Versatile on-screen displays
Informative displays in the LCD monitor and electronic viewfinder include digital level gauge, graphic display of exposure settings.
Clarifies the relationship between aperture and shutter speed, as well as the effect each has on photographic results.
Index and Slide Show Display
Quickly review your photos using 6- or 12-frame index views, or as an automatic slide show with fade-in/fade-out effect.
HDMI® output for HD viewing
Enjoy HD movies and stunning still images on a compatible HDTV.9
The camera includes an HDMI® output. In addition, the BRAVIA® Sync system works with compatible Sony® BRAVIA HDTVs enabling you to control camera playback using the television's remote.4
PhotoTV HD compatibility6
Optimizes compatible BRAVIA® televisions for gorgeous display of digital pictures.6
Provides ready reference to advanced camera functions, helping to develop your confidence and skills as a photographer.
Slot for two media types
For cost-effective, convenient storage and sharing of your images, the camera accepts Memory Stick PRO Duo™/Memory Stick PRO-HG Duo™ and SD/SDHC/SDXC media (Class 4 or higher recommended). (Memory card is required. All are sold separately.)
Powerful supplied software
To help you refine and manage your images and video, the camera is supplied with Image Data Converter (ver 4.0) RAW development software software and Play Memories Home™ image organization software8
Up to 500 Shots of battery life5
Take up to 500 shots on a single charge with Sony® Stamina™ battery power.5
Sony's InfoLITHIUM® battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.
© 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BIONZ, BRAVIA, Exmor, InfoLITHIUM, Memory Stick, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, the Memory Stick logo, PlayMemories Home Remote Commander, Smile Shutter, Stamina, SteadyShot INSIDE Theatre Sync, TruBlack, Sweep Panorama, Xtra Fine LCD and the Sony make.believe logo are trademarks of Sony. AVCHD is a trademark of Panasonic Corporation and Sony Corporation. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Mac OS and iMovie are trademarks of Apple Computers, Inc. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners. Sony is not responsible for typographical and photographic errors. Features and specifications are subject to change without notice.