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Details about  Mindless Eating - Wansink, Brian 9780553384482

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Mindless Eating - Wansink, Brian 9780553384482
Mindless-Eating-Wansink-Brian-9780553384482
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Item condition:
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Ended:
Jan 19, 2015
Price:
US $10.11
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Item location:
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Description

eBay item number:
380258625173
Seller assumes all responsibility for this listing.
Last updated on  Jan 17, 2015 17:09:19 PST  View all revisions

Item specifics

Condition:
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s ... Read moreabout the condition
 

Detailed item info

Synopsis
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eatingor why you're even eating at all. Does food with a brand name really taste better? Do you hate brussels sprouts because your mother did? Does the size of your plate determine how hungry you feel? How much would you eat if your soup bowl secretly refilled itself? What does your favorite comfort food really say about you? Why do you overeat so much at healthy restaurants? Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He's spent a lifetime studying what we don't notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the "bottomless soup bowl," Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the "hidden persuaders" used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the "mindless margin" to loseinstead of gainten to twenty pounds in the coming year? Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the officeeven at a vending machinewherever you decide to satisfy your appetite.

Product Identifiers
ISBN-100553384481
ISBN-139780553384482

Key Details
AuthorBrian Wansink
Number Of Pages304 pages
FormatPaperback
Publication Date2007-08-28
LanguageEnglish
PublisherRandom House Publishing Group

Additional Details
IllustratedYes

Dimensions
Weight8.9 Oz
Height0.7 In.
Width5.6 In.
Length8.3 In.

Target Audience
GroupTrade

Classification Method
Dewey Decimal616.85/260651
Dewey Edition22

Reviews
"YMindless Eating? does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously."--Boston Herald "Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."--"Publishers Weekly" "From the Hardcover edition."

"[ Mindless Eating ] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously." Boston Herald "Entertaining... Isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads." Publishers Weekly From the Hardcover edition.


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Mindless Eating - Wansink, Brian

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A noted food psychologist shows why we may not realize how much we are eating. Using ingenious, fun, and sometimes downright fiendishly clever experiment, Wansink takes readers on a fascinating tour of the secret dynamics behind dietary habits.

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