eBay
  • Daily Deals
  • Sell
  • Customer Support

This listing has ended. The seller has relisted this item or one like this.

 
Ships to:
Worldwide See exclusions
Delivery:
Visit store:
easy-textbook
 
Ships to:
Worldwide See exclusions

Details about  Marketing: Real People, Real Choices by Solomon 7E

Marketing: Real People, Real Choices by Solomon 7E
21 product reviews | See original listing
Marketing-Real-People-Real-Choices-by-Solomon-7E
Item Sold
Item condition:
Brand New
Ended:
Jan 18, 2013 16:24:40 PST
Price:
US $49.20
[
History:
]
Shipping:
FREE Standard Shipping | See details
See details about international shipping here.  help icon for Shipping - opens a layer
Item location:
Malaysia, Malaysia

Description

eBay item number:
260939368783
Seller assumes all responsibility for this listing.
Last updated on  Nov 18, 2012 11:07:12 PST  View all revisions

Item specifics

Condition:
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s ... Read moreabout the condition
ISBN-10:

0136054218

Format:

Trade Paper

ISBN-13:

9780136054214

Publication Year:

2008

Author:

Elnora Stuart, Greg Marshall, Michael R. Solomon

Language:

English

ISBN:

0136054218

Detailed item info

Synopsis
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day.Learners will come to understand that marketing is about creating value'for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.A five-part organization covers making marketing value decisions ,identifying markets and understanding customers'needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition.For individuals interested in a career in marketing.

Product Identifiers
ISBN-100136054218
ISBN-139780136054214

Key Details
AuthorElnora Stuart, Greg Marshall, Michael R. Solomon
Number Of Pages640 pages
Publication Date2008-10-07
LanguageEnglish
PublisherPrentice Hall PTR

Additional Details
Edition Number6
Copyright Date2009

Dimensions
Weight45 Oz
Height1 In.
Width8.2 In.
Length11 In.

Target Audience
GroupCollege Audience

Classification Method
LCCN2008-038437
LC Classification NumberHF5415.35.S65 2009
Dewey Decimal658.8
Dewey Edition22

Table Of Content
Table Of ContentPreface PART 1 MAKING MARKETING VALUE DECISIONS CHAPTER 1 WELCOME TO THE WORLD OF MARKETING: Createand Deliver Value CHAPTER 2 STRATEGIC MARKET PLANNING: Capture the Big Picture CHAPTER 3 THRIVING IN THE MARKETING ENVIRONMENT: The World Is Flat PART 2 UNDERSTAND CONSUMERS' VALUE NEEDS CHAPTER 4 MARKETING RESEARCH: Gather, Analyze, and Use Information CHAPTER 5 CONSUMER BEHAVIOR: How and Why We Buy CHAPTER 6 BUSINESS-TO-BUSINESS MARKETS: How and Why Organizations Buy CHAPTER 7 SHARPENING THE FOCUS: Target Marketing Strategies and Cus-tomer Relationship Management PART 3 CREATE THE VALUE PROPOSITION CHAPTER 8 CREATE THE PRODUCT CHAPTER 9 MANAGE THE PRODUCT CHAPTER 10 SERVICES AND OTHER INTANGIBLES: Marketing the Product That Isn't There CHAPTER 11 PRICING THE PRODUCT PART 4 COMMUNICATE THE VALUE PROPOSITION CHAPTER 12 CATCH THE BUZZ: Promotional Strategy and Integrated Marketing Communication CHAPTER 13 ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS CHAPTER 14 PERSONAL SELLING, SALES MANAGEMENT, AND DIRECT MARKETING PART 5 DELIVER THE VALUE PROPOSITION CHAPTER 15 DELIVER VALUE THROUGH SUPPLY CHAIN MANAGE-MENT: Channels of Distribution and Logistics CHAPTER 16 RETAILING: Bricks and Clicks Appendix A SAMPLE MARKETING PLAN: The S&S Smoothie Company Appendix B MARKETING MATH Notes Glossary Photo Credits Index

Certain data records © 2014 Bowker. Rights in cover images reserved by owners.

easy-textbook

Visit my eBay store  

Store Categories


Please read carefully the book description below before purchase.

The above pre-filled description by ebay is for the US Edition and cannot be edited or changed. It is for buyer's reference only and the book cover may be different from the US edition. The actual book cover is displayed at the top left of this page.

*** International Edition - Paperback ***

  • This is a brand new book.
  • Identical content with the US edition.
  • Printed on high quality paper.
  • Free shipping to USA by Fedex/DHL/UPS. Deliver in 3-5 working days.
  • International delivery in 3-7 working days.
  • No PO BOX/APO address.
  • Please provide a phone number for smooth delivery in case courier driver needs to make contact.
  • 100% Satisfaction Guaranteed.
  • ISBN: 0132494027

Powered by eBay Turbo Lister
The free listing tool. List your items fast and easy and manage your active items.

Questions and answers about this item

No questions or answers have been posted about this item.




Place bid

Time left:
Current bid:
(Approximately ##1##)
Shipping:
Import charges:
Your max bid:
Your max bid:
By clicking Confirm bid, you commit to buy this item from the seller if you are the winning bidder.
By clicking Confirm bid, you are committing to buy this item from the seller if you are the winning bidder and have read and agree to the Global Shipping Program terms and conditions - opens in a new window or tab. Import charges previously quoted are subject to change if you increase you maximum bid amount.
Cancel
Loading...
Resume bidding, if the page does not update immediately.
Place bid
Review and confirm your bid
Bid confirmation
d
h
m
s
day
hour
hours
FREE shipping
See item description
(Approximately ##1##)
(Enter ##1## or more)
(Enter more than ##1##)
Your max bid:
Increase max bid
Place bid
Confirm bid
Increase max bid
Cancel
Change bid
Close
, you've been outbid. Don't let it get away - bid again!
, you're the highest bidder on this item. Hope you win it!
, you're the first bidder. Hope you win!
, you're currently the high bidder, but you're close to getting outbid.
, this auction is almost over and you're currently the high bidder.
, you're the high bidder, but the reserve price hasn't been met.
Please enter your bid again.
Please enter a valid number as the bid price.
Enter an amount that is equal or greater than the minimum bid required. This can be found under the bid entry box.
Maximum bids can't be lowered once they're submitted.
This seller requires the buyer to have a PayPal account to purchase this item. Get a PayPal account here .
Your bid is greater than or equal to the Buy It Now price. We recommend you purchase this item via Buy It Now. If you still wish to bid, you may do so below.
Time left:
Current bid:
(approximately ##1##)
Your maximum bid:
(approximately ##1##)
Increase your maximum bid:
By clicking 1 Click Bid, you commit to buy this item from the seller if you're the winning bidder. Learn moreabout 1-click bid - opens in a new window or tab
day
hour
min
sec
days
hours
mins
secs
(approximately ##1##)
Winning bid:
Starting bid:
Close
Congrats! The auction has ended and you're the winner.
The auction has ended, but the reserve price was not met.
Sorry, the auction has ended and you were outbid.
Good news, you're the high bidder.
Sorry, you've been outbid.
You're the high bidder, but the reserve price is not met.
Please enter a higher amount than the current bid.
Maximum bids cannot be lowered once submitted.
Please enter a valid number.
Please wait...
Top relevant reviews are temporarily not available for this item. See all reviews for more reviews from eBay members.