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Malcolm Gladwell - Tipping Point (2005) - New - Compact

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Malcolm Gladwell - Tipping Point (2005) - New - Compact

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Item specifics - Audiobooks

Condition:	Brand New: An item that has never been opened or removed from the manufacturer’s sealing (if applicable). Item ... Read moreabout the condition	Author:	Malcolm Gladwell
Format:	--	Publisher:	Hachette Audio
ISBN-10:	1586217453	ISBN-13:	9781586217457
Length:	Abridged	Subject:	Psychology
Language:	English	Topic:	--

Detailed item info

Synopsis
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.

Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

Additional Details
Edition Description:	Abridged

Size
Height:	5.5 in
Width:	5 in
Thickness:	0.5 in
Weight:	4 oz

Publisher's Note
An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

Industry Reviews
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
Ruminator Review - Donna Seaman

"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
New York Times Book Review - Alan Wolfe (03/05/2000)

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Tipping Point
Malcolm Gladwell

Format: Compact Disc	Condition: New
Release Date: 01/31/2005	SKU: 168882235
EAN: 9781586217457	ISBN-13: 1586217453

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Founded in 1968, Hastings Entertainment/goHastings, Inc. is a leading multimedia entertainment retailer that combines the sale of new and used CDs, books, videos and video games, as well as boutique merchandise, with the rental of videos and video games in a superstore format.

We currently operate 151 superstores, averaging approximately 20,000 square feet, primarily in medium-sized markets throughout the United States. Hastings Entertainment/goHastings is a publicly traded company on NASDAQ under the symbol HAST.

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