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Lovemarks, el Futuro Mas Alla de Las Marcas by Kevin Roberts (2011, Hardcover)

About this product

About this product

Product Information

Kevin Roberts believes that love is the way forward for business. He recounts the journey from Products to Trademarks to Brands to Lovemarks. Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward.

Product Identifiers

Publisher
Ediciones Urano S. A.
ISBN-10
8495787806
ISBN-13
9788495787804
eBay Product ID (ePID)
112787952

Product Key Features

Book Title
Lovemarks, El Futuro Mas Alla De Las Marcas
Author
Kevin Roberts
Format
Hardcover
Language
Spanish
Publication Year
2011
Number of Pages
224 Pages

Additional Product Features

Target Audience
Trade

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