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La Actividad Turistica y Su Proceso Comercial by Machado Esther Lidia, Reyes Vargas Maria Victoria, Ortega Ocana a Fernando (Paperback, 2014)

About this product

About this product

Product Information

El Turismo constituye un sector importante para la economia mundial. El auge que este ha alcanzado, en funcion del potencial de recursos naturales y las caracteristicas socioculturales de cada una de las regiones, lo han convertido en una esfera fundamental en la economia, tanto por el volumen de ingresos que genera, como por su efecto dinamizador sobre otras actividades sociales y economicas. No obstante, los impactos positivos del turismo desde el punto de vista economico, no deben sobrevalorarse, sino estudiarse e incluso analizar las limitantes que surgen en el propio proceso para lograr elevar sus resultados. Las nuevas tendencias de la sociedad contemporanea tienen repercusion directa en el mundo empresarial y la adaptacion de estas a las mismas permitira su supervivencia o no, es por ello que el marketing se ha impuesto como filosofia de trabajo en el mundo de los negocios, evolucionando de acuerdo al comportamiento de la sociedad, pasando de dirigir y controlar al cliente, a conectar y colabora con el.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783846573297
eBay Product ID (ePID)
194995341

Product Key Features

Author
Machado Esther Lidia, Reyes Vargas Maria Victoria, Ortega Ocana a Fernando
Publication Name
La Actividad Turistica Y Su Proceso Comercial
Format
Paperback
Language
Spanish
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
112 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
177g

Additional Product Features

Title_Author
Reyes Vargas Maria Victoria, Machado Esther Lidia, Ortega Ocana a Fernando

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