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How to Cut It in the Media : A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine by Tingy Simoes (2013, Trade Paperback)

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HOW TO CUT IT IN THE MEDIA: A PR MANUAL FOR AESTHETIC PLASTIC SURGEONS AND PROFESSIONALS IN COSMETIC MEDICINE By Tingy Simoes **BRAND NEW**.

About this product

Product Information

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists' motives Press outlets and their audiences Proactive and reactive PR How to handle difficult interviews The risks of going public on an issue This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations.

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
1842145495
ISBN-13
9781842145494
eBay Product ID (ePID)
169561129

Product Key Features

Author
Tingy Simoes
Publication Name
How to Cut It in the Media : A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine
Format
Trade Paperback
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
128 Pages

Dimensions

Item Length
7.3in
Item Height
0.3in
Item Width
4.9in
Item Weight
7.1 Oz

Additional Product Features

Reviews
The book is packed with side notes, case studies, and bright ideas that you might consider when implementing your public relations strategies. Moreover, it is not only insightful but truly entertaining. Catchy phrases and fun analogies are scattered throughout the publication. Having read the book, I would recommend it to anyone working in or around public relations within the realm of health care. Matthieu Vollmer, Marketing & Communications Co-ordinator, American Society for Laser Medicine & Surgery, Inc. (ASLMS), The PMFA Journal, volume 1 issue 3
Table of Content
Botox Babylon. Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR. Proactive PR. What Is Newsworthy? Knowing Your Audience. Tools of the Trade. Pitching to Journalists. Interview Techniques. Social Media. Conclusions.
Copyright Date
2013
Target Audience
Scholarly & Professional
Topic
Clinical Medicine, Dermatology, Physicians, General, Aesthetics
Genre
Medical, Philosophy

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Picture 1 of 1

How to Cut It in the Media : A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine by Tingy Simoes (2013, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Textbooks

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