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Homemade for Sale : How to Set up and Market a Food Business from Your Home Kitchen by John D. Ivanko and Lisa Kivirist (2015, Trade Paperback)

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About this product

Product Information

From farm-to-fork and "Buy Local" to slow food and hand-made artisan breads, more people than ever are demanding real food made with real ingredients by real people. Widely known as "cottage food legislation," over forty-two states and many Canadian provinces have enacted recent legislation that encourages home cooks to create and sell a variety of "non-hazardous" food items, often defined as those that are high-acid, like pickles, or low moisture, like breads or cookies. Finally, "homemade" and "fresh from the oven" on the package can mean exactly what it says. Homemade for Sale is the first authoritative guide to conceiving and launching your own home-based food start-up. Packed with profiles of successful cottage food entrepreneurs, this comprehensive and accessible resource covers everything you need to get cooking for your customers, creating items that by their very nature are specialized and unique. Topics covered include: Product development and testing Marketing and developing your niche Structuring your business and planning for the future Managing liability, risk, and government regulations You can join a growing movement of entrepreneurs starting small food businesses from their home. No capital needed, just good recipes, enthusiasm, and commitment, plus enough know-how to turn fresh ingredients into sought-after treats for your local community. Everything required is probably already in your home kitchen. Best of all, you can start tomorrow Lisa Kivirist and John D. Ivanko are co-authors of Farmstead Chef , ECOpreneuring , and Rural Renaissance , and are innkeepers of the award-winning Inn Serendipity Bed & Breakfast (innserendipity.com).

Product Identifiers

Publisher
New Society Publishers, The Limited
ISBN-10
0865717869
ISBN-13
9780865717862
eBay Product ID (ePID)
203975175

Product Key Features

Book Title
Homemade for Sale : How to Set Up and Market a Food Business from Your Home Kitchen
Author
John D. Ivanko, Lisa Kivirist
Format
Trade Paperback
Language
English
Topic
Home-Based Businesses, Entrepreneurship, Industries / Food Industry, New Business Enterprises, Small Business
Publication Year
2015
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9in
Item Height
0.5in
Item Width
8in
Item Weight
17.6 Oz

Additional Product Features

Lc Classification Number
Hd9000.5
Table of Content
Foreword by Nell Newman, Newman's Own Organics Introduction: Cottage Food Freedom Cottage Food Freedom Work Your Passion for Food First-timer or Seasoned Pro? It's Thyme. Why Now? Key Elements of Cottage Food Laws Organization of this Book Section I: What's Cooking? 1: Navigating Your State's Cottage Food Law Tips for Understanding a Cottage Food Law 2: What's Cooking? What Products Can You Sell? Where Can You Sell Your Products? How are You Allowed to Sell Your Products? How Much Can You Sell of Your Products? What Products do You Want to Sell, and Which are Worth Selling? 3: Ideas in the Oven: Identify Your Business Goals My Kitchen, My Rules Recipe for Success CFO Self-assessment Section 2: Selling Your Story: Marketing 4: Product Development: Design, Name, Logo and Packaging Niche, Target and Positioning Product Design and Attributes Naming Right 5: Getting the Price Right Business Expenses Self-worth: Valuing Your Time Pricing Your Product Variable Savings 6: Moving Your Product to Market Sales Venues: Places to Sell Stay on Target for a Bull's-eye 7: Promotion: Persuading Customers with Advertising and Public Relations Promotion Advertising Public Relations 8: People, Partnerships and Purpose People Collaborators and Vendors Purpose and Passion 9: Proving the Market and Getting a Plan Market Feasibility: Testing the Market Competitive Analysis Planning for Profits The Back-of-the-napkin Plan Section 3: Organizing, Planning and Managing the Business 10: Ready, Set, Go: Organize Your Kitchen Five Steps for Setting up Your Home Processing Facility 11: Make It Legal: Establish Your Business in 7 Easy Steps Step 1: Do a Local Zoning Check Step 2: Get Licensed by Your State's Department of Agriculture Step 3: Set Up Your Business and Structure It Wisely No Personal Liability Protection Distinct Legal Entity Offering Personal Liability Protection to Shareholders Step 4: Secure a State Business License Step 5: Get a State Sales Tax Permit Step 6: Get a Local Business License (If Needed) Step 7: Manage Risk with Insurance 12: Day-to-Day Financial Management Day-to-day Financial Management Income Statement and Balance Sheet Expenses Defined Bookkeeping Basics Cash Flow is King No Cakewalk Section 4: Scaling Up 13: Scaling Up First, a Reality Check Casting Off the Shackles of the Cottage Food Law Wholesale Expansion State Prerequisites for Wholesale and Mail Order Three Options for a Licensed Food Production Facility 14: Multiple Markets and Money Matters Markets, Markets Everywhere From Handmade to Mechanized Labeling for the Big Leagues Pricing and Distribution Revisited: A Whole New Formula Magnifying Your Marketing Raising Some Dough Keep Tabs Epilogue: Icing on the Cake Index About the Authors
Copyright Date
2015
Target Audience
Trade
Illustrated
Yes

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3.8

3.8 out of 5 stars based on 4 product ratings

4 product ratings

2 users rated this 5 out of 5 stars
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Would recommend

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Compelling content

Most relevant reviews

5 out of 5 stars
by ivey_59Jan 29, 2023
Interesting book
It arrived on time and at a price, I thought was reasonable. I am only partway through it, but it seems to be pertinent to what I am looking for.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by lagen-7409Sep 24, 2022
Very informative
Very encouraging book for women who wants to stay home and make a profit.
Verified purchase: Yes | Condition: Pre-owned
1 out of 5 stars
by tmoe2267Apr 13, 2020
Check you dates
This copyright is 2015. Many cottages laws changed in 2017. My bad
Verified purchase: Yes | Condition: New

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