Reviews
Kari has thoughtfully created the very best guide book for navigating the craft marketplace. Her personal voice, guided by personal experience is evident throughout the book. You'll feel encouraged, inspired and informed..... totally confident to jump start your own craft business!, It's remarkable to read so much of the information I spent years divining from trial and error between two covers! The Handmade Marketplace isn't just a guide for navigating a very unique and burgeoning market, it's a fascinating record of how so many people in the DIY movement have collectively contributed ideas about running independent businesses with cornerstones of honesty, ethics and above all: personal creativity., eoe The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter. It is perfect for any crafter thinking of taking that next step and selling their wares. The Handmade Marketplace is also a real page turner and enlightening read for someone who has been in the crafty biz for years.e, eoeD.I.Y? Why not?! The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur in one handy, great and very informative guide!e, The Handmade Marketplace is the first small business book I have seen that is written to, for and by the Indie Crafter. It is perfect for any crafter thinking of taking that next step and selling their wares. The Handmade Marketplace is also a real page turner and enlightening read for someone who has been in the crafty biz for years., The Handmade Market Place is a fantastic resource full of useful tips and guidelines from top D.I.Y. insiders. Their testimonials along with Kari Chapin's easy to follow outline and the fabulous design work of Emily Martin (aka the black apple) makes this book a must have for any makers library., As we re heading into the bleak winter months here in the northern hemisphere, Hand Dyeing Yarn and Fleece is really a great companion to keep the color in your life. Following Callahan s steps to create a safe dye studio, you could work your way through her exercises all the way to spring and keep yourself content with all the good stuff coming out of your dye pots., D.I.Y? Why not?! The Handmade Marketplace gives you all the answers to the D-I-Whys, Whats and Hows of being a crafty-preneur in one handy, great and very informative guide!, For folks who create unique things with a view to getting paid, this book should prove quite useful...for makers at any stage, from just-thinking-about-it to ready-to-quit-my-day-job.
Table of Content
Introduction My (All New!) Creative Collective Part 1 Getting to Know Yourself and Your Business Chapter 1: Setting the Scene for Success Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality Chapter 2: Branding Your Business Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo Chapter 3: Establishing Basic Business Practices What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help Part 2 Spreading the Word -- and Images Chapter 4: Marketing Basics Marketing Defined, Essential Marketing Materials, Photographs are Key Chapter 5: Your Craft Community Making Connections, Online Communities, Reaching Out to Your Fellow Crafters Chapter 6: Blogging Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What's your Online Look?, Give and Take, Creating an Online Newsletter Chapter 7: Advertising and Publicity Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media Chapter 8: Social Media Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video Part 3 Getting Down to Selling Chapter 9: The Craft Fair Scene First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair Chapter 10: Selling in Online Stores Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments Chapter 11: Selling In Brick-and-Mortor Stores Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment Chapter 12: Get Creative: Other Selling Options and Opportunities Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns Parting Advice Resources Index
