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MindTap Course List Ser.: Foundations of Business by Robert J. Hughes, William M. Pride and Jack R. Kapoor (2014, Trade Paperback)

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William Pride received his Ph.D. from Louisiana State University in 1972 and is currently professor of marketing at Texas A&M University. His research interests are primarily in the areas of advertising, promotion, and marketing education.

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Product Information

FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1285193946
ISBN-13
9781285193946
eBay Product ID (ePID)
167747649

Product Key Features

Author
Jack R. Kapoor, Robert Hughes, William Pride, William M. Pride, Robert J. Hughes, Jack Kapoor
Publication Name
Foundations of Business
Format
Trade Paperback, Paperback
Language
English
Publication Year
2014
Series
Mindtap Course List Ser.
Type
Textbook
Number of Pages
544 Pages

Dimensions

Item Length
10.8in
Item Height
0.9in
Item Width
8.4in
Weight
37.2 Oz
Item Weight
40.1 Oz

Additional Product Features

Lc Classification Number
Hd31
Publication Date
2014-01-01
Edition Description
4th Edition
Edition Number
4
Table of Content
Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 14. Understanding Social Media and e-Business. 15. Using Management Information Systems and Accounting Information. 16. Mastering Financial Management.
Copyright Date
2015
Target Audience
College Audience
Topic
Industrial Management, General, Teaching Methods & Materials / General
Dewey Decimal
658
Dewey Edition
23
Genre
Education, Business & Economics

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