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Essentials of Marketing : A Marketing Strategy Planning Approach by Joseph Cannon, William D. Perreault Jr. and E. Jerome McCarthy (2014, Trade Paperback)

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Fourteenth Edition. Preowned- cover shows use but book is perfectly intact.

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Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e - and all of the teaching and learning materials that accompany it - will satisfy every instructor and students' needs. Building on Pioneering Strengths This author team pioneered an innovative structure - using the four Ps with a managerial approach for the introductory marketing course. It has become one of the most widely used business textbooks ever published because it organises the best ideas about marketing so that readers can both understand and apply them. The unifying focus of these ideas is on how to make marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs. Over many editions of Essentials of Marketing , there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing updates to the text to reflect marketing's best practices and ideas. What's unique about Essentials of Marketing ? The four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package. Essentials of Marketing teaches students analytical abilities and how-to-do-it skills that prepare them for success. The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and how-to-do-it techniques that relate to our overall framework for marketing strategy planning. Similarly, the online Marketing Plan Coach helps students see how to create marketing plans. Taken together, these items speed the development of marketing sense and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way. They are practical and they work. The authors emphasise careful integration of special topics. Some textbooks treat "special" topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organisations, marketing ethics, social issues, and business-to-business marketing in separate chapters. The authors deliberatively avoid doing that because they are convinced that treating such topics separately leads to an unfortunate compartmentalisation of ideas. The comprehensive package of materials gives instructors the flexibility to teach marketing their way - or for the student, the ability to learn marketing their way ."

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0077861043
ISBN-13
9780077861049
eBay Product ID (ePID)
178747341

Product Key Features

Author
Joseph Cannon, William D. Perreault Jr., E. Jerome Mccarthy
Publication Name
Essentials of Marketing : a Marketing Strategy Planning Approach
Format
Trade Paperback
Language
English
Publication Year
2014
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Length
10.8in
Item Height
1.1in
Item Width
8.3in
Item Weight
47.1 Oz

Additional Product Features

Lc Classification Number
Hf5415.M378 2014
Grade from
College Freshman
Grade to
College Freshman
Edition Number
14
Copyright Date
2015
Target Audience
College Audience
Topic
Marketing / General
Lccn
2013-050518
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics

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Essentials of Marketing : A Marketing Strategy Planning Approach by Joseph Cannon, William D. Perreault Jr. and E. Jerome McCarthy (2014, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Essentials of Marketing: A Marketing Strategy Planning Approach - GOOD

item 2 Essentials of Marketing: A Marketing Strategy Planning Approach - ACCEPTABLE

item 3 Essentials of Marketing : A Marketing Strategy Planning Approach

item 4 Essentials of Marketing: A Marketing Strategy Planning Approach by Perreault, Jr

item 5 Essentials of Marketing: A Marketing Strategy Planning Approach

item 6 Essentials of Marketing: A Marketing Strategy Planning Approach

item 7 Essentials of Marketing, Mccarthy, E. Jerome

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Diagnostic and Statistical Manual of Mental Disorders DSM-5-TR by American Psychiatric Association (2022, Trade Paperback)

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