The Entertainment Economy by Michael J Wolf 1999 Hardcover Michael J Wolf Hardcover 1999

Item number:

342108470506

Seller assumes all responsibility for this listing.

Item specifics

Condition:	Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitions- opens in a new window or tab ... Read moreabout the condition	Publisher:	Times Books
ISBN-10:	0812930428	Subject:	Business & Economics
ISBN-13:	9780812930429	Topic:	Film & Video / General
Format:	Hardcover	Language:	English
Publication Year:	1999

Detailed item info

Synopsis
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
Product Identifiers
ISBN-10	0812930428
ISBN-13	9780812930429

Key Details
Author	Michael Wolf
Number Of Pages	336 pages
Format	Hardcover
Publication Date	1999-03-09
Language	English
Publisher	Crown Publishing Group

Additional Details
Copyright Date	1999

Dimensions
Weight	22.1 Oz
Height	1.1 In.
Width	6.4 In.
Length	9.5 In.

Target Audience
Group	Trade

Classification Method
LCCN	98-031552
LC Classification Number	PN1992.6.W68 1999
Dewey Decimal	302.23
Dewey Edition	21

Reviews
"Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes." --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture." --Bob Pittman, President and Chief Operating Officer of America Online

Seller's Comments

like new!

Questions and answers about this item

No questions or answers have been posted about this item.

Ask a question

Seller assumes all responsibility for this listing.

Shipping and handling

Shipping cannot be calculated for your area. You can contact the seller for additional shipping costs and services.

Shipping cost cannot be calculated. Please enter a valid ZIP Code.

Item location: United States

Shipping to: United States

Change country:

There are 1 items available. Please enter a number less than or equal to 1.

Select a valid country.

ZIP Code:

Please enter a valid ZIP Code.

Please enter 5 or 9 numbers for the ZIP Code.

Shipping and handling	To	Service	Delivery*
US $3.99	United States	Economy Shipping (USPS Media Mail^TM)	Estimated between Sat. May. 25 and Mon. Jun. 3
US $5.99	United States	Expedited Shipping	Estimated between Fri. May. 24 and Wed. May. 29

* Estimated delivery dates include seller's handling time, and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

Handling time
Will usually ship within 3 business days of receiving cleared payment[newWindowTxt].

Return policy

Return policy details
No returns or exchanges, but item is covered by eBay Buyer Protection - opens in a new window or tab.

Payment details

Payment method	Preferred / Accepted
	Accepted

Immediate payment required for this item

Immediate payment of US $1.03 is required.

The Entertainment Economy by Michael J. Wolf (1999, Hardcover) : Michael J. Wolf (Hardcover, 1999)

Seller information