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Details about  The Entertainment Economy by Michael J. Wolf (1999, Hardcover) : Michael J. Wolf (Hardcover, 1999)

The Entertainment Economy by Michael J. Wolf (1999, Hardcover) : Michael J. Wolf (Hardcover, 1999)

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Item specifics

Condition:
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if ... Read moreabout the condition
Publisher:

Times Books

ISBN-10:

0812930428

Subject:

Business & Economics

ISBN-13:

9780812930429

Topic:

Film & Video / General

Format:

Hardcover

Language:

English

Publication Year:

1999

Detailed item info

Synopsis
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Product Identifiers
ISBN-100812930428
ISBN-139780812930429

Key Details
AuthorMichael Wolf
Number Of Pages336 pages
FormatHardcover
Publication Date1999-03-09
LanguageEnglish
PublisherCrown Publishing Group

Additional Details
Copyright Date1999

Dimensions
Weight22.1 Oz
Height1.1 In.
Width6.4 In.
Length9.5 In.

Target Audience
GroupTrade

Classification Method
LCCN98-031552
LC Classification NumberPN1992.6.W68 1999
Dewey Decimal302.23
Dewey Edition21

Reviews
"Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes." --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture." --Bob Pittman, President and Chief Operating Officer of America Online

Certain data records © 2014 Bowker. Rights in cover images reserved by owners.

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