BETHLEHEM STEEL SIGN LARGE WEIGHS @ 5 LBS
THE ORIGINAL VINTAGE BETHLEHEM STEEL YELLOW & BLACK METAL "TABLE OF EQUIVILENTS" SIGN USED AS ADVERTISEMENT TO CUSTOMERS . THESE ARE DEVOID OF THE STEEL LOGO ADPOTED BY THE STEEL INDUSTRY IN 1960 AND LATER AS USED BY THE PGH STEELERS FOOTBALL TEAM IN 1962
THESE WERE STORED IN A BETHELEM STEEL WAREHOUSE FOR SOME 50 + YEARS
NO ISSUES AT ALL WITH THESE AS THEY ARE NEW OLD STOCK
THE WOOD CRATE AND WAREHOUSE ENVIROMENT SUSTAINED THEM THESE SOME 70 YEARS WITHOUT SUCCOMING TO THE CAUSTIC ELEMENTS OF THE MILL.
The Bethlehem Steel Corporation (1857–2003), based in Bethlehem, Pennsylvania, was once the second-largest steel producer in the United States, after Pittsburgh, Pennsylvania-based U.S. Steel. After a decline in the U.S. steel industry and management problems leading to the company's 2001 bankruptcy, the company was dissolved and the remaining assets sold to International Steel Group in 2003. In 2005, ISG merged with Mittal Steel, ending U.S. ownership of the assets of Bethlehem Steel.
Bethlehem Steel was also one of the largest shipbuilding companies in the world and one of the most powerful symbols of American industrial manufacturing leadership. Bethlehem Steel's demise is often cited as one of the most prominent examples of the U.S. economy's shift away from industrial manufacturing, its inability to compete with cheap foreign labor, and its traits of business management that value short-term benefit over long-term strategy.
The site of the company's former main plant, in Bethlehem, PA, is now home to an arts and entertainment district called SteelStacks. The plant's 5 blast furnaces have been left standing and serve as the back drop for this new campus. The site currently features a contemporary performing arts center, called the ArtsQuest Center, at the west end and the Sands Casino Resort Bethlehem, to the east of the site. Future attractions include a free music pavilion, Levitt Pavilion SteelStacks.
The Steelmark logo was unveiled in January 1960, with AISI president Benjamin F. Fairless proclaiming that the campaign marked "the first time that steel has been merchandised industry-wide at the consumer level". Fairless predicted that the program would help American steel makers fend off demand for imports.
Individual steel makers could use the design to promote the steel in finished products, and to help create a competitive awareness of the strength and quality of steel against aluminum and plastics. In 1964, the steel industry distributed 21 million of the Steelmark decals to be affixed to appliances and other household products.
In the original 1960 announcement of the program, the three hypocycloids were said to represent "the modernity, lightness and stylishness" of consumer products made of American steel. Later interpretations were that the Steelmark highlighted the attributes of steel, with yellow representing "lightens your work", the orange denoting "brightens your leisure" and the blue meaning that steel "widens your world". The definition of the logo components was updated to represent the three materials used to produce steel, with yellow for coal, orange for iron ore and blue for scrap steel.
 Pittsburgh Steelers
Co-owner of the Steelmark logo, Cleveland-based Republic Steel approached the owners of the Pittsburgh Steelers about placing the logo on their helmets for the 1962 NFL season, figuring that it would be a perfect product placement for the steel manufacturers. The equipment manager for the team was told to put the logo on the right side of the team's all-gold helmets. The Steelers went 9–5 that season, their best record to that date. For their first post-season game, in the 1962 Playoff Bowl, the team changed the helmet color from gold to black and it has remained largely unchanged since, with the team the only one in the National Football League to have a logo on only one side of the helmet. In 1963, the Steelers petitioned the American Iron and Steel Institute to be allowed to change the word "Steel" in the logo to the full team name, which was approved by the AISI.