Miller Brewing Company was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery. The brewery's location in the Menomonee Valley provided easy access to raw materials produced on nearby farms.
On September 19, 1966, the conglomerateW.R. Grace and Company
agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger
(Frederick Miller's granddaughter, who objected to alcohol) and her
family. On 12 June 1969, Philip Morris (now Altria) bought Miller from W.R. Grace for $130 million, outbidding PepsiCo. On 30 May 2002, Miller was acquired by South African Breweries from Philip Morris for $3.6 billion worth of stock and US$2 billion in debt to form SABMiller, with Philip Morris retaining a 36% ownership share and 24.99% voting rights.
On October 9, 2007, SABMiller and Molson Coors agreed to combine their U.S. operations in a joint venture called MillerCoors.
SABMiller owns 58% of the unit, which operates in the United States but
not in Canada, where Molson Coors is strongest. Molson Coors owns 42%
of the joint venture. However, the companies have equal voting power.[dead link]
Miller Genuine Draft - Miller Genuine Draft (MGD) was introduced in 1985 as the original cold filtered packaged draft beer, which means that the beer is not pasteurized. MGD received the gold medal in the American-style Premium Lager category at the 1999 World Beer Cup. It also received the silver medal at the 2003 American Beer Festival.
The concept for cold-filtered Miller Genuine Draft was developed by
product consultant Calle & Company. Martin Calle evolved the concept
from Miller's New Ventures effort to launch a new dry beer at a time
Miller Brewing was in danger of becoming a much-cloned light beer
manufacturer. Originally introduced as "Miller High Life Genuine Draft",
the "High Life" part of the name was soon dropped. MGD is actually made
from the same recipe
as Miller High Life but with a different treatment. It was developed to
give High Life drinkers the same taste in a can or bottle as they found
in non-pasteurized kegs. It has 4.7% abv.
Miller Genuine Draft 64—A lighter version of the regular
Miller Genuine Draft Light with a 2.8% abv, also known as "MGD 64". It
contains 64 calories per 12 US fl oz (355 mL) serving (750 kJ/L). Until
recently, no other beer on the market had less food energy, although Becks Premier Light also has 64 calories per 12 US fl oz serving. In the late summer of 2009, Budweiser
launched Budweiser Select 55 in response to Miller's popular MGD 64.
Miller launched this beer in the summer of 2007 in Madison, Wisconsin.
It was received favorably and testing expanded to Arizona, San Diego and
Miller High Life- This beer was put on the market in 1903 and is Miller Brewing's oldest brand. High Life is grouped under the pilsner category of beers and is 4.7% ABV. The prevailing slogan on current packaging is "The Champagne
of Beers", an adaptation of its long standing slogan "The Champagne of
Bottle Beers". Accordingly, this beer is noted for its high level of
carbonation, making it a very bubble-filled beverage, like champagne. It
was originally available in miniature champagne bottles and was one of
the premier high-end beers in the country for many years. Except for a
brief period in the 1990s, High Life bottles have always been quite
distinctive, as they have a bright gold label and are made of a clear
glass that has a tapered neck like a champagne bottle. High Life has
brought back its "Girl in the Moon" logo, which features a modestly
dressed young lady that, by legend, is company founder Frederick
Miller's granddaughter. The "Girl in the Moon" logo was originally
painted in the early 1900s by an unknown artist and has since been
re-painted by Nebraskan artist Mike Hagel, who added his own unique
touch to it.
High Life beat out 17 other contestants to take home the gold medal in
"American-style Lagers" category at the 2002 World Beer Cup. High Life
has enjoyed a resurgence recently, using its humorous "Take Back the
High Life" campaign—which features a common sense-wielding deliveryman
(portrayed by Windell Middlebrooks)
removing beer from "non-High Life locations" (such as restaurants
serving $11.50 hamburgers) to position the brand as "a good honest beer
at a tasty price."
Miller High Life Light - A version of Miller High Life but
with approximately the same nutritional content as Miller Genuine Draft
Light. It has 4.2% ABV.
Miller Chill - A chelada-style 4.2% abv pale lager brewed with lime and salt. Introduced successfully in 2007, sales dropped in 2008 after the launch of the rival Bud Light Lime.
In response, MillerCoors revamped their recipe from a 'chelada' style
brew to a light beer with lime, created new packaging which included
switching from a green to a clear bottle, and launched a new advertising
campaign centered around the slogan "How a Light Beer with a Taste of
Lime Should Taste".
Miller Midnight - This beer combines dark roasted and light
crystal malts with caramel flavour. Getting this balance right was an
important part of the two year development process, led by Ronda
Dannenberg and Jackie Lauman, specialists at Miller's flagship brewery
in Milwaukee. Color, aroma, taste, and finish were all carefully
considered. It is available in 330ml and 500ml bottles. Released in
November 2008 this beer is available only in Russia. It has 5.2% ABV.
Sharp's - Miller's non-alcoholic beer.
Frederick Miller Classic Chocolate Lager - A beer for the
holiday season released October through December in Wisconsin, Chicago,
Minneapolis, Cleveland, Indianapolis and northwest Indiana. It is brewed
with six different malts, including chocolate and dark chocolate malts.
Mickey's - Mickey's is Miller's "Fine Malt Liquor." It is 5.6% abv.
Olde English 800 - Malt liquor also known as "OE." It is 5.9%
abv in the eastern United States, 7.5% abv in most western U.S. states
and 8.0% abv in Canada.
Milwaukee's Best - Miller's economy label. It is 4.3% ABV,
and commonly referred to as "The Beast", "Milwaukee's Beast",
"Milwaukee's Worst" or "Milly B"
Milwaukee's Best Light - Miller's light economy label. Also,
it was the main sponsor of the 2008 World Series of Poker. It is 4.2%
abv. and commonly referred to as "Beast Light"
Milwaukee's Best Ice - Miller's economy "Ice" beer. It is 5.9% ABV. and commonly referred to as "Beast Ice" or "the Yeti".
This division is named for the 19th-century name for west State
Street in Milwaukee (formerly known for its full length outside of
Milwaukee as the Watertown Plank Road), where the main Miller brewery has been located since its founding.
Icehouse - Icehouse is an ice lager (5.5% alcohol by volume) and was the winner of the 2003 and 2007 Gold Medals for American-Style Specialty Lager at the Great American Beer Festival, and also won the American-style Ice Lager Gold Cup of the 1996 and 1998 World Beer Cup competitions.
- Although popular during the mid- to late-1990s, Red Dog faded into
near obscurity after the turn of the century. However, since 2005 it has
been making a comeback of sorts, returning to stores.
SouthPaw Light - SouthPaw is labeled as a light beer but has
the alcohol content of a regular beer. It has a strong hops flavor
compared with other light Pilsner style beers. It also has unique
labeling and marketing.
^Reuters MGD 64...As Light As It Gets
Both Budweiser Select 55 and Miller MGD 64 have less food energy
because of their lower alcohol content. Select 55 contains 2.4% ABV and
MGD 64 has 2.8%. By comparison, most beer has around 5% ABV. Feb. 29,
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