Apple 16GB i Pad 4th Gen with Retina Display - Wi-Fi - Black / White - NEW OB

Breakthrough Retina display.
It's even more than meets the eye.

The Retina display on iPad makes everything look crisp and lifelike. Text is razor sharp. Colors are vibrant. Photos and videos are rich with detail. All thanks to its 3.1 million pixels. Its the best mobile display ever.

We focused on the big picture, but never lost sight of the details.

The most important feature on any iPad is the screen. So for the iPad with Retina display, we wanted to build not just the best iPad display, but the best display on any mobile device. To create a display with over 3 million pixels was an engineering feat in its own right. But we went even further. We designed a camera that could take images as brilliant as the display itself. And we enclosed iPad in a unibody so thin and light, you can take all those pixels with you wherever you go. And they travel beautifully.

It's breakthrough technology. For a breakthrough display.

In order to create a display with a 2048-by-1536-pixel resolution, we had to design it in a completely new way. Every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane - separating them from the signals. It's technology that's breakthrough. Just like iPad itself.

A camera to match the world's best mobile display.

Megapixels matter. But the quality of a photo is determined by other things, too - like the camera's optics, image signal processor, and software. The iSight camera uses advanced optics to give you the best picture possible. With an f/2.4 aperture and a five-element lens, it captures light efficiently to produce a sharper and brighter overall image. And the hybrid infrared filter - typically reserved for expensive SLR cameras - keeps out harmful IR light for more accurate, uniform colors.

Over 3 million pixels. Less than half an inch thin.

Even with so much power built into iPad, it's incredibly thin and light. From the A6X chip to the Retina display, we had to engineer each component to maximize performance while minimizing size and weight. So at just 0.37 inch thin and less than 1.5 pounds, iPad isn't just capable, it's portable, too.

A singular device carved from a single piece of aluminum.

iPad is sleek, beautiful, and engineered to handle life on the go - thanks in large part to the aluminum unibody. By consolidating many parts into one, everything becomes less complex and far more precise. The result is an iPad that's thin, light, and durable enough for the ins and outs of everyday life.

Lightning connector

Not only is the Lightning connector 80 percent smaller than the 30-pin connector, it was designed to be reversible and significantly for durable.

The thought and consideration we put into our products go well beyond design.

How a product looks and performs matters, but so does its impact on the environment. Thats why nearly every Apple product is made from highly recyclable materials like aluminum, and why we refuse to use harmful toxins in our components.

Every iPad is free of brominated flame retardants (BFRs) and polyvinyl chloride (PVC). In fact, Apple has one of the strictest BFR-free and PVC-free standards in the industry. And we expect the same from our suppliers. We go so far as to disassemble our products into individual components and materials in our Cupertino lab. Then we test them using many methods, including X-ray fluorescence spectroscopy and ion chromatography. We do this to ensure that every product we release meets our environmental standards.

Twice the speed. Twice the graphics performance.

The new A6X chip inside iPad is our most powerful mobile chip yet. It delivers up to twice the CPU and graphics performance of the A5X chip. And it makes iPad feel faster and even more responsive. Apps launch instantly and run smoothly. Graphics-intensive games are fluid and lifelike on the gorgeous Retina display. And with improved image signal processing built into the A6X chip, the photos and videos you take with the 5-megapixel iSight camera look sharper and even more Retina worthy.

10-hour battery life.

iPad features a 3.1-million-pixel Retina display and an advanced processor and graphics. How much of an effect does that have on battery life? Almost none. You still get up to 10 hours of power to read, watch, play, write, and create whatever you want, all you want.

Advanced Wi-Fi technology. Built in.

The new Wi-Fi capabilities built into iPad keep you connected faster than ever - up to twice as fast as any previous-generation iPad. With dual-band (2.4GHz and 5GHz) 802.11n Wi-Fi and support for channel bonding, download speeds can reach up to 150 Mbps. Translation: Many of the things you do every day may start to feel a whole lot faster.

Next-generation cellular connectivity - up to LTE.

If you want to connect to the Internet even when you don't have access to Wi-Fi, choose iPad with Wi-Fi + Cellular. It now supports even more ultrafast cellular networks around the world - including LTE wireless networks6 and other advanced networks such as HSPA, HSPA+, and DC-HSDPA. So you can download content, stream video, and browse the web at amazing speeds - without a contract or long-term commitment.

Siri. Your wish is its command.

Siri is the intelligent assistant that helps you get things done, just by asking. Talk to Siri as you would to a person: Ask "Do I need an umbrella?" or "Did the Giants win last night?" or "What time is the barbecue on Sunday?" Siri not only understands what you say, it knows what you mean. It figures out the right apps to use to find the right answer. Then, just like a personal assistant, Siri provides you with the information you need.

iOS. The world's most advanced mobile operating system.

At the core of every iPad, iPhone, or iPod touch is iOS. It includes all the built-in apps you use every day and all the intuitive technology - like Multi-Touch and Siri - that makes iPad so advanced. With every free iOS update comes even more capability for your devices. You'll find the latest version, iOS 6, already installed on iPad. So right out of the box, you get more than 200 new features to make the things you do every day even better.

iCloud. Your content. On all your devices.

iCloud is built right into iPad. Just turn it on and you'll have instant access to all the things you need, whether you're on your iPad, iPhone, iPod touch, Mac, or PC. New features in iOS 6 let you do even more with iCloud. Share the photos you want with the people you choose using Shared Photo Streams. Locate, lock, and recover your misplaced iPad easier than ever. Browse a web page on one device and pick up where you left off on another device using iCloud Tabs. And that's just for starters.