Detailed description follows....please read on. This IS a very special set way beyond a mere catalog.
Outstanding opportunity to own............
An actual salesman's samples and selling kit for
Matchbook Corporation of America
Superior Matchbook Company
There are 13 catalogs, including 11 with actual matchbooks. It is fascinating to see where they all were used and what businesses and people they represented.
A TOTAL of Forty (40) pieces not counting
the 134 actual matchbooks in the catalogs.
The Congressman Ken Regan campaign promotion matchbook is counted as an item, for it is separate and really quite special.
These are almost all from 1948 plus a couple of pieces from 1942 and 1949.
HERE IS WHAT YOU WILL RECEIVE:
(Of course, there will be a signed statement of authenticity and provenance) An item-by-item description of the package:
NOTE: After the first mentions, Matchbook Corporation of
America will be abbreviated as MCA and
Superior Matchbook Company will be
abbreviated as SMC.
for Matchbook Corporation of America from 1948 with 216 numbered
pages and 82 actual matchbooks
advertising people and places around the country.
Having been used by the salesman, it does
show some light wear on the cover edges, and the inside covers are lightly
stained near the top and outer edges.
Inside front has mark from paper clip.
All information is readable.
inside pages are excellent, as are the matchbooks.
Catalog is a wealth of information about
choices, styles, prices, advantages, designing, copy
(including ad slicks art), and more.
original unused envelopes from The Superior Matchbook Company
Super Embosso 1948 MCA catalog with 8 pages and 14 matchbooks. Very light
staining on back cover and moderate staining at bottom front edge plus same on
bottom edges of pages 2 and 3. All pages
intact and clean otherwise. Fully
readable in very good condition.
4) 1 Gillette
Elvgren SMC catalog (presumed to be 1948 also, as it is part of the same
salesman’s kit, and he sold these only one year) with covers plus 2 pages and 6 matchbooks. Light bumping at corners. Shows a little wear but is in overall very
Art Book Matches Second Series catalog with covers and 2 pages plus 4 matchbooks in the Art Book
series. There is space for one more
matchbook, but it is missing. This
little catalog is in very good condition save for the missing matchbook.
MCA 1948 Christmas Gift Advertising tri-fold catalog with 4 matchbooks. Very good
Snappy Sales Talk SMC newsletters, each with 4 pages. Good to very good.
“National Match News” Volume 7, Number 7
1942. (This is one of the two items not
from 1948, and I suspect it was sent as a back-issue sample). 2 pages, with a few moderate folds and a
little browning in some areas. Good to
very good condition. This little
newsletter was “devoted to the interests of book match salesmen.”
9) 1 Personalized Book Matches 1948
double bi-fold catalog/brochure from MCA.
It is folded once vertically and once horizontally, generating 8
quarter-page panels describing and illustrating advertising options with
matchbooks. Excellent condition, though
there are a few small stains.
“Matchcorp NEWS” 1948 newsletter from MCA
with 4 pages. It is folded twice
to allow it to be inserted into a standard business envelope. These folds are originals from the
printers. It Volume 11, Number 6 from
August-September 1948. Excellent
10) 1 1947 fold out Jumbo Book Matches
brochure-catalog. (This is one of the
two items not from 1948, and I suspect it was sent as a back-issue
sample). It does have some folds other
than the original printers’ folds, but it is in good to very condition.
Confidential Selling Suggestions 1948 booklet from MCA. It has 32 pages of selling advice and is in
excellent condition save for a light smudge on the back cover.
MCA promo sheet for salesmen to get
their own advertising matches for free.
There are a few chips at edges and a nick at the edge where it is
folded, but it is in otherwise very good condition.
13) 1 “An All American Album” catalog from MCA
1948. With covers and 8 pages (pages
2, 3, 4, and 5 are part of a fold-out section) plus 17 matchbooks. This catalog
is in excellent condition.
Sixth Series Gillette Elvgren SMC catalog.
It has the front and back covers plus 2 pages and 6 matchbooks. In quite good
condition but with a few light small stains.
15) 1 bifold 1948 catalog-brochure of “Victory
Model” designs with 3
matchbooks. This item is in excellent
16) 1 MCA Advertising Book Match Space Distribution
Contracts and How to Sell Them booklet with 8 pages. In excellent condition.
MCA Sketch Request Form. Excellent
condition. It is printed on 1 side of
1 sheet. Excellent condition.
18) 1 MCA Window Display Book Match Containers
descriptive page with ordering information.
It is printed on 1 side of 1 sheet and has a little corner bumping and a
slightly “nibbled” bottom right edge.
Clear and fully readable with ease.
MCA Open Account Request Form (form
number 3). Printed on 1 side of 1
sheet. Excellent condition.
20) 2 MCA “Contract for Advertising Space on
Book Matches” These are separate pages,
each printed on 1 side of 1 sheet, one pink and one green. They each have one clean fold from mailing
(to fit the envelope) and are in excellent condition.
MCA Dealer’s Correspondence form. Printed on 1 side of 1 sheet and in excellent
condition save for a little corner and edge bumping.
MCA “Handshake and Prediction” letter to the salesman. It accompanied the selling outfit and
essentially welcomes the salesman to the team. Printed on 1 side of an MCA letterhead
sheet. It has, of course, the one fold
to fit it into an envelope and is in excellent condition save for a little
Seventh Series of SMC catalog Glamour Girl Book Matches by Gillette Elvgren. Front and back covers plus 2 interior pages
are in very good condition
and contain 6
SMC catalog Fourth Series of Beautiful Book Matches by Gillette Elvgren. Front and back covers plus 2 internal pages
are in very good condition, as are the 6
SMC mailing label. It has one corner
fold but is in otherwise excellent condition.
SMC stub from what seems to have been a return postcard inviting possible
dealers or other interested parties to obtain information about SMC
products. It is bright red with blue and
white stripes at one edge and is in excellent condition.
Original SMC salesman’s order pad with carbon paper. Some pages are unused and some are onion
skin copies of actual orders that can be read to know the orders, the cost, and
the customer’s and salesman’s name (with actual signatures). This pad is a little rough from being
handled by the salesman, but it is overall okay and can definitely be read and
displayed. While it was issued in
1948, the dates are into March of 1949, shortly before my grandfather (the
salesman) quit selling these shortly after his wife died.
Salesman’s Correspondence form, similar to the Dealer’s Correspondence form,
above. It, too, is printed on 1 side of
1 sheet and is in very good condition with a couple of folds, a little corner
bumping, and some small light smudges.
Quotation Form Sheet. Printed on 1 side
of 1 sheet and in very good condition, allowing for a little corner bumping and
one small nick at the bottom edge.
SMC “The American Scenic Series” catalog.
Features works by three of America’s foremost artists of the
time. They are Hy Hintermeister, William
Thompson, and Philip R. Goodwin.
Front and back covers plus 2 internal pages with 6 excellent matchbooks with
paintings by the named artists. Very good condition.
Original MCA mailing carton used to ship items to the salesman, my grandfather,
Frank R. Marti, whose name and address are still clear on the mailing
label. The box is a little tired looking
by still clearly shows the sender’s (MCA) return address and logo. The postage label is badly faded but could
possibly be restored to some extent, though I would not count on that. There are USPS stamps and a note to the Postmaster
printed on the box, regarding opening for postal inspection.
separate MCA matchbook for Ken Regan, Congressman from Texas’s 16th District from 1947
to 1955. The matchbook was used as a
model for selling matchbooks and bears sales information on the inside.
It is in perfect physical condition, save for a few light penciled
numbers on the inside, which could be erased.
Here is a biographical sketch:
Kenneth Mills Regan, a Representative from Texas; born in Mount Morris, Ogle County,
Ill., March 6, 1893; attended the public schools and Vincennes (Ind.)
University; during the First World War served as a flyer in the United States
Army Signal Corps; in 1920 engaged in the real estate business and as an oil
operator in Pecos, Tex.; alderman of the city of Pecos; mayor of Pecos 1929-1932;
member of the State senate 1933-1937; during the Second World War served as an
intelligence officer in the Air Corps and was discharged with the rank of
captain; moved to Midland, Tex., and continued oil operations; elected as a
Democrat to the Eightieth Congress to fill the vacancy caused by the
resignation of Robert Ewing Thomason; reelected to the Eighty-first,
Eighty-second, and Eighty-third Congresses, and served from August 23, 1947, to
January 3, 1955; unsuccessful candidate for renomination in 1954 to the
Eighty-fourth Congress; representative of Texas railroads in Washington, D.C.;
died in Santa Fe, N.Mex., on August 15, 1959; interment in Resthaven Memorial
Park, Midland, Tex.
They were the property of Frank R. Marti, the salesman/dealer, who was also my grandfather. Frank was born in Minnesota and lived part of his life there (Morgan) and in North Dakota (Barnum) and in Wisconsin (Mercer and Rhinelander). He served in the Merchant Marine in the North Atlantic including Greenland and in the Pacific, mostly at Pearl Harbor. After WW2 he returned to Wisconsin, where he sold various items such as fire extinguishers, seeds, and advertising matchbooks.
He sold these things until his wife died in 1949. After that he mostly did carpentry and miscellaneous work until he suffered a stroke and lingered for a few years until his death in 1962. He left a lot of fine memories and some interesting things. Many of his things have been with me since he died, but now it is time to "lighten the load" and find new homes for much of my stuff, including the Grandpa things. There have been some already posted and sold, and there will be more. For now we offer the matchbook kit.
This is truly an exceptional collection. I guarantee it to be as described. If you have any questions or comments, please contact me through eBay for a prompt reply.
I am able right now to post only twelve photographs on eBay but if anyone wants them, we can arrange to email you more photos, as many as you wish. I have pictures of every item, even every page of every catalog.
Shipping will be no later than the second day following completed payment and most likely will be the next day or even the same day, depending on Post Office hours versus time of payment. I will ship these only by Priority Mail or another secure method if you prefer. I have had great success with Priority Mail. Priority shipping will be free, but if you want another method please contact me through eBay to make arrangements. Local pickup is also available--just ask.
As Glenn Yarbrough sang:
"...well, you know that it's time to move on, Babe...."
So, move on I shall. Thanks for looking.