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Details about  ADVERTISING Matchbook Match COLLECTION Genuine VINTAGE 13 CATALOGS Salesman 1948

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ADVERTISING Matchbook Match COLLECTION Genuine VINTAGE 13 CATALOGS Salesman 1948
Item Sold
Item condition:

Listed as Used because they were part of the Salesman's Selling Kit. Except for me these never were

... Read more
Oct 16, 2013
US $105.00
Will ship to United States. Read item description or contact seller for shipping options. | See details
Item location:
Rhinelander, Wisconsin, United States


eBay item number:
Seller assumes all responsibility for this listing.

Item specifics

Condition: Used : Split the cost with friends
An item that has been used previously. See the seller’s listing for full details and description of any imperfections. See all condition definitions- opens in a new window or tab
Seller Notes: Listed as Used because they were part of the Salesman's Selling Kit. Except for me these never were possessed by anyone else. Forty pieces (PLUS the actual matchbooks) in very good to excellent condition. Some have minor defects, some are virtually flawless. See description notes for details. Only one catalog is not complete, and it is missing only one matchbook. These are all genuine and include provenance.
Country of Manufacture:

United States

Advertising Business and More:

Stores, Cafés, Politics, Products, Services

Detailed description follows....please read on.    This IS a very special set way beyond a mere catalog.
Outstanding opportunity
to own............
An actual salesman's samples and selling kit for

     Matchbook Corporation of America
         Superior Matchbook Company
There are 13 catalogs, including 11 with actual matchbooks.  It is fascinating to see where they all were used and what businesses and people they represented.
A TOTAL of Forty (40) pieces not counting
        the 134 actual matchbooks in the catalogs.

The Congressman Ken Regan campaign promotion matchbook is counted as an item, for it is separate and really quite special.
These are almost all from 1948 plus a couple of pieces from 1942 and 1949. 


(Of course, there will be a signed statement of authenticity and provenance)
            An item-by-item description of the package: 

NOTE: After the first mentions, Matchbook Corporation of America will be abbreviated as MCA and

                                                         Superior Matchbook Company will be abbreviated as SMC.

1)     1 Main Catalog for Matchbook Corporation of America from 1948 with 216 numbered pages and 82 actual matchbooks advertising people and places around the country.   Having been used by the salesman, it does show some light wear on the cover edges, and the inside covers are lightly stained near the top and outer edges.  Inside front has mark from paper clip.  All information is readable.    All inside pages are excellent, as are the matchbooks.  Catalog is a wealth of information about choices, styles, prices, advantages, designing, copy   (including ad slicks art), and more.

 2)     7 original unused envelopes from The Superior Matchbook Company

3)     1 Super Embosso 1948 MCA catalog with 8 pages and 14 matchbooks.  Very light staining on back cover and moderate staining at bottom front edge plus same on bottom edges of pages 2 and 3.  All pages intact and clean otherwise.  Fully readable in very good condition. 

4)     1 Gillette Elvgren SMC catalog (presumed to be 1948 also, as it is part of the same salesman’s kit, and he sold these only one year) with covers plus 2 pages and                                                           6 matchbooks. Light bumping at corners.  Shows a little wear but is in overall very good condition.

5)     1 Art Book Matches Second Series catalog with covers and 2 pages plus 4 matchbooks in the Art Book series.  There is space for one more matchbook, but it is missing.  This little catalog is in very good condition save for the missing matchbook.

6)     1 MCA 1948 Christmas Gift Advertising tri-fold catalog with 4 matchbooks.  Very good condition. 

7)     2 Snappy Sales Talk SMC newsletters, each with 4 pages.  Good to very good.

8)     1 “National Match News”  Volume 7, Number 7 1942.  (This is one of the two items not from 1948, and I suspect it was sent as a back-issue sample).   2 pages, with a few moderate folds and a little browning in some areas.  Good to very good condition.  This little newsletter was “devoted to the interests of book match salesmen.”

9)     1   Personalized Book Matches 1948 double bi-fold catalog/brochure from MCA.  It is folded once vertically and once horizontally, generating 8 quarter-page panels describing and illustrating advertising options with matchbooks.  Excellent condition, though there are a few small stains.

10)     1 “Matchcorp NEWS” 1948 newsletter from MCA  with 4 pages.  It is folded twice to allow it to be inserted into a standard business envelope.  These folds are originals from the printers.  It Volume 11, Number 6 from August-September 1948.  Excellent condition.

10)     1   1947 fold out Jumbo Book Matches brochure-catalog.  (This is one of the two items not from 1948, and I suspect it was sent as a back-issue sample).  It does have some folds other than the original printers’ folds, but it is in good to very condition. 

11)     1 Confidential Selling Suggestions 1948 booklet from MCA.  It has 32 pages of selling advice and is in excellent condition save for a light smudge on the back cover.

12)     1  MCA promo sheet for salesmen to get their own advertising matches for free.  There are a few chips at edges and a nick at the edge where it is folded, but it is in otherwise very good condition.

13)     1  “An All American Album” catalog from MCA 1948.    With covers and 8 pages (pages 2, 3, 4, and 5 are part of a fold-out section) plus 17 matchbooks.  This catalog is in excellent condition.

14)     1 Sixth Series Gillette Elvgren SMC catalog.  It has the front and back covers plus 2 pages and 6 matchbooks.  In quite good condition but with a few light small stains. 

15)      1  bifold 1948 catalog-brochure of “Victory Model” designs with 3 matchbooks.  This item is in excellent condition.

16)     1  MCA Advertising Book Match Space Distribution Contracts and How to Sell Them booklet with 8 pages.  In excellent condition.

17)     1 MCA Sketch Request Form.  Excellent condition.    It is printed on 1 side of 1 sheet.  Excellent condition.

18)     1   MCA Window Display Book Match Containers descriptive page with ordering information.  It is printed on 1 side of 1 sheet and has a little corner bumping and a slightly “nibbled” bottom right edge.  Clear and fully readable with ease.

19)     1 MCA Open Account Request Form  (form number 3).    Printed on 1 side of 1 sheet.  Excellent condition.

20)     2     MCA “Contract for Advertising Space on Book Matches”  These are separate pages, each printed on 1 side of 1 sheet, one pink and one green.  They each have one clean fold from mailing (to fit the envelope) and are in excellent condition. 

21)     1 MCA Dealer’s Correspondence  form.  Printed on 1 side of 1 sheet and in excellent condition save for a little corner and edge bumping.

22)     1 MCA “Handshake and Prediction” letter to the salesman.  It accompanied the selling outfit and essentially welcomes the salesman to the team.    Printed on 1 side of an MCA letterhead sheet.  It has, of course, the one fold to fit it into an envelope and is in excellent condition save for a little corner bumping.

23)     1 Seventh Series of SMC catalog Glamour Girl Book Matches by Gillette Elvgren.    Front and back covers plus 2 interior pages are in very good condition

                    and contain 6 fine matchbooks.  

24)     1 SMC catalog Fourth Series of Beautiful Book Matches by Gillette Elvgren.  Front and back covers plus 2 internal pages are in very good condition, as are the                            6 matchbooks.

25)     1 SMC mailing label.  It has one corner fold but is in otherwise excellent condition.

26)     1 SMC stub from what seems to have been a return postcard inviting possible dealers or other interested parties to obtain information about SMC products.  It is bright red with blue and white stripes at one edge and is in excellent condition.

27)     1 Original SMC salesman’s order pad with carbon paper.   Some pages are unused and some are onion skin copies of actual orders that can be read to know the orders, the cost, and the customer’s and salesman’s name (with actual signatures).   This pad is a little rough from being handled by the salesman, but it is overall okay and can definitely be read and displayed.    While it was issued in 1948, the dates are into March of 1949, shortly before my grandfather (the salesman) quit selling these shortly after his wife died.

28)     1 Salesman’s Correspondence form, similar to the Dealer’s Correspondence form, above.  It, too, is printed on 1 side of 1 sheet and is in very good condition with a couple of folds, a little corner bumping, and some small light smudges.

29)     1 Quotation Form Sheet.  Printed on 1 side of 1 sheet and in very good condition, allowing for a little corner bumping and one small nick at the bottom edge.

30)     1 SMC “The American Scenic Series” catalog.  Features works by three of America’s foremost artists of the time.  They are Hy Hintermeister, William Thompson, and Philip R. Goodwin.     Front and back covers plus 2 internal pages with 6 excellent matchbooks with paintings by the named artists.    Very good condition.

31)      1 Original MCA mailing carton used to ship items to the salesman, my grandfather, Frank R. Marti, whose name and address are still clear on the mailing label.  The box is a little tired looking by still clearly shows the sender’s (MCA) return address and logo.  The postage label is badly faded but could possibly be restored to some extent, though I would not count on that.  There are USPS stamps and a note to the Postmaster printed on the box, regarding opening for postal inspection.

32)     1 separate MCA matchbook for Ken Regan, Congressman from Texas’s 16th District from 1947 to 1955.    The matchbook was used as a model for selling matchbooks and bears sales information on the inside. It is in perfect physical condition, save for a few light penciled numbers on the inside, which could be erased.

Here is a biographical sketch:

Kenneth Mills Regan,  a Representative from Texas; born in Mount Morris, Ogle County, Ill., March 6, 1893; attended the public schools and Vincennes (Ind.) University; during the First World War served as a flyer in the United States Army Signal Corps; in 1920 engaged in the real estate business and as an oil operator in Pecos, Tex.; alderman of the city of Pecos; mayor of Pecos 1929-1932; member of the State senate 1933-1937; during the Second World War served as an intelligence officer in the Air Corps and was discharged with the rank of captain; moved to Midland, Tex., and continued oil operations; elected as a Democrat to the Eightieth Congress to fill the vacancy caused by the resignation of Robert Ewing Thomason; reelected to the Eighty-first, Eighty-second, and Eighty-third Congresses, and served from August 23, 1947, to January 3, 1955; unsuccessful candidate for renomination in 1954 to the Eighty-fourth Congress; representative of Texas railroads in Washington, D.C.; died in Santa Fe, N.Mex., on August 15, 1959; interment in Resthaven Memorial Park, Midland, Tex.


They were the property of Frank R. Marti, the salesman/dealer, who was also my grandfather.  Frank was born in Minnesota and lived part of his life there (Morgan) and in North Dakota (Barnum) and in Wisconsin (Mercer and Rhinelander).  He served in the Merchant Marine in the North Atlantic including Greenland and in the Pacific, mostly at Pearl Harbor.  After WW2 he returned to Wisconsin, where he sold various items such as fire extinguishers, seeds, and advertising matchbooks.

He sold these things until his wife died in 1949.  After that he mostly did carpentry and miscellaneous work until he suffered a stroke and lingered for a few years until his death in 1962.  He left a lot of fine memories and some interesting things.  Many of his things have been with me since he died, but now it is time to "lighten the load" and find new homes for much of my stuff, including the Grandpa things.  There have been some already posted and sold, and there will be more.  For now we offer the matchbook kit.

This is truly an exceptional collection.    I guarantee it to be as described.  If you have any questions or comments, please contact me through eBay for a prompt reply. 

   I am able right now to post only twelve photographs on eBay but if anyone wants them, we can arrange to email you more photos, as many as you wish.  I have pictures of every item, even every page of every catalog.

Shipping will be no later than the second day following completed payment and most likely will be the next day or even the same day, depending on Post Office hours versus time of payment.  I will ship these only by Priority Mail or another secure method if you prefer.  I have had great success with Priority Mail.  Priority shipping will be free, but if you want another method please contact me through eBay to make arrangements.  Local pickup is also available--just ask.


As Glenn Yarbrough sang:

"...well, you know that it's time to move on, Babe...."

So, move on I shall.  Thanks for looking.




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