The basic concept of linking is that other website owners discover your site and decide to link to it because the page that they link to offers value to their own site users. In these terms, the idea is that other people choose to link to your site entirely voluntarily because of the quality of the content and materials on your site.
This is why Google place so much emphasis on the importance of links. If other website owners are "voting" for your site, this must suggest that your site offers the kind of quality that Google wants to give their search engine users.
Consequently, the more links you have, the nearer to the top of the search results Google will push that linked page.
However, it is not sufficient to just have a high number of inbound links; they need to be quality links. For search engines to determine the quality of inbound links, they will review several factors of the websites you have inbound links with.
it s not so much about the quantity of your backlinks but it s the quality. We know of sites that have thousands of links from low PR website's that are out-ranked by website's with only a few quality backlinks from high PR sites. Don't be fooled by the sheer number of backlinks people promise you, if a site has thousands of backlinks from low quality website's it will lower the overall PR and search engine rankings for that site.
The key point to remember is that search engines like natural link structure they hate artificial link structure. Therefore, your SEO service must know the difference between Natural & Artificial Links.
Natural links increase gradually as referral sites add links one by one over time; artificial links can sprout in great numbers all of a sudden. Natural Links have anchor text that varies. Artificial links have anchor text that is suspiciously uniform or even identical to one another (they call this over-optimized). Natural links are only occasionally reciprocal. Artificial links are made up of an unnaturally high percentage of reciprocal links. Furthermore, sites with natural links do not link out to other sites that attempt to manipulate the search rankings. They refrain from linking to link farms, web rings, link brokers, mini-nets, or any network of sites whose primary purpose is to exchange links to increase link popularity.
Some of the factors that is reviewed includes the page rank, relevancy of content, age of domain, uniqueness of content etc.
WHAT KIND OF BACKLINKS SHOULD YOU WANT FOR YOUR WEBSITE?
You should use a combination of all these tactics if you want to maximize your overall link building strategy to make sure that your website reaches its best possible ranking in the search engines.
Relying on only one or two of these tactics will seem unnatural to the search engines and hinder your efforts.
But not all backlinks are equal when it comes to establishing Page Rank (PR) and getting that all-important top listings on the first page of the search engine results pages (SERPs).
WHAT YOU NEED TO KNOW ABOUT BACKLINK SPAMMING:
Yes, you can "spam" backlinks much like spamming email. Search engines will only recognize backlinks to your website that appear to occur naturally, the way that real people actually use the Internet.
The truth is, as effective as creating backlinks to your website is, it is an extremely time consuming and tedious process. That is why many website owners look for shortcuts and often fall victim to the "backlink spammers".
Search engines are only getting better and better at detecting and penalizing backlinks that are generated by submission software. If you get one of those services that submit thousands and thousands of links to directories, the search engines will know that its spam and they will penalize your website.
You probably have seen people offering 100,000 backlinks for a ridiculously low price. Buyer beware. The best case scenario is that the search engines will just ignore those links and you have wasted your money. The worst case--you can potentially get your site banned forever from large search engines such as Google and Yahoo.
NEVER RENT THOSE 30 DAY BACKLINKS EITHER, REGARDLESS OF THE PR
Google especially frowns on those kinds of arrangements and treats them much like they do link spamming. Besides, unless the website has constantly updating content that is crawled frequently by the search engine spiders, it is very likely that your link will never be found before your rental expires, again wasting your money.
YOU WANT PERMANENT BACKLINKS, OR ONES THAT LAST AT LEAST A YEAR.
That is the only kind of link building service that we offer, the kind of backlinks that will create a solid foundation for your SEO investment in your website.