The fact is Palladium is pure, natural, less dense, hard, hypoallergenic, whiter, and most importantly, economical. Worldwide in 2005 more jewelry units were sold in Palladium than in platinum.
Palladium is not a "man made" or fabricated metal. Its is mined in its natural state. It is white, light, and strong. It never needs rhodium and is a platinum group metal. Palladium is less dense than Platinum and thus weighs less. It polishes brighter than platinum and is harder than either platinum or gold. Palladium is very affordable and more comparable to gold in its pricing.