Victoria's Secret Pink

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In recent Collections Victoria's Secret has put a lot of energy into creating and then vamping up their "Pink" line from a few panties and Tees/sleep wear To a full blown line of Outer wear as well. They have taken the force of the remarkably popular "college and dorm market" and grabbed the entire nation so quickly "PINK" lovers everywhere are now treated to everything from Intimate apparel and Tees to Lounge/active wear and even coats, backpacks, bedding and luggage. Everything a Cutie Pie young College girl needs to be oh so PINK in every way.  Ever wanted to know the history of this fast growing design line? Here is some information I have pulled up from Wikipedia as well as other online sources for your reading Design pleasure ENJOY XOX.....

From Wikipedia, the free encyclopedia

Victoria's Secret geared towards high school students and college undergraduates and launched in July 2004. It features mainly a lineup of loungewear, sleepwear, intimate apparel and accessories such as bags, bedding, and flip-flops. In 2007, PINK launched a signature fragrance with a Limited Edition Summer 2007 PINK perfume, as well as three sets of lotions, body mists, shower washes, and bath soap. [1] Alessandra Ambrosio was named the line's spokesmodel, and PINK models tour the country at college campuses.[2] The company advertises through MySpace, Facebook, partnerships with MTV, and youth-oriented blogs. The brand seems to be the fastest-growing line launched in Victoria's Secret history.

PINK's mascot is a silhouetted pink dog, which appears as a logo on some clothing items from the line, such as polo shirts. The dog was made into a stuffed animal, which is available at most Victoria's Secret stores.

PINK is sold at all Victoria's Secret stores, and, more recently, some stores have been created only for the sale of PINK items. In addition to having a section on the main Victoria's Secret website, the brand also has its own website, which allows users to view pictures from PINK fashion shows, look at new merchandise, and download PINK desktop backgrounds and buddy icons to their computers.

And straight from CNN Money.com I found the following review... WOW even Foutune 500 is benefiting from what we all know is AMAZING COMFORTABLE AND OH SO "PINK".

Victoria's Secret teams up with coeds
The intimate apparel retailer launches new collection of fun and flirty loungewear for students.
July 30, 2004: 2:39 PM EDT
By, Parija Bhatnagar CNN/Money staff writer

  
NEW YORK (CNN/Money) - Victoria's Secret is making college kids blush Pink with its new collection of lingerie, loungewear and sleepwear designed for the dorm-bound crowd.

The boudoir behemoth, famous for its sexy, romantic and provocative lines of intimate apparel, this month rolled out its more colorful and playful "Pink" fashion line chain-wide after a limited launch late last year.

Victoria's Secret is marketing the new lower-priced collection as "fresh, fun and free-spirited," catering to a younger 18-to-22-year-old clientele.

Despite the moniker, it's not all pink. The pajamas, thongs, bras, and T-shirts bear multi-colored polka dots, stripes and girlie slogans such as "I like boys."

"We wanted to capture the spirit of the young with Pink," said Anthony Hebron, spokesman for Victoria's Secret parent Limited Brands (LTD: Research, Estimates).

According to Hebron, since Pink is the first collection designed exclusively for the college-going customer, the company is devising unique marketing ploys to tout the line.

For instance, Victoria's Secret put together "Team Pink" after picking students from different college campuses around the country who would best represent the brand.

But Hebron declined to offer more details about the concept and whether or not the students would be featured in advertisements for Pink.

'"The Pink collection is an excellent idea because it caters to a different customer than the company's core, slightly older shopper. The college crowd was sort of a white space for Victoria's Secret that it needed to address," said Howard Tubin, analyst with Cathay Financial.

"Victoria's Secret strength has been its efforts to strive for constant newness," added Tubin. That factor has fueled its sales at its stores open at least a year, making it one of the star divisions of parent Limited Brands (LTD: Research, Estimates).

In June, Limited Brands, whose retail portfolio also includes Bath & Body Works, Express, Limited Stores, and the upscale Henri Bendel, posted robust same-store sales growth of 19 percent, including a 6 percent gain for Victoria's Secret.

     
The lingerie giant is marketing the line as "fresh, fun and free-spirited."

"Its comparable sales have been on a tear over the past two year, up 6 percent in 2002 and up 4 percent last year," Tubin said. " Sales in the first-half of this year have continued to be strong, and Pink appears to be contributing to it."

Marshal Cohen, analyst with market research firm NPD Group, agreed with Tubin's views.

"Victoria's Secret is already very strong with teen shoppers. It's usually the first place they go to buy intimate apparel," said Cohen. "If you think about it, Victoria's Secret finally recognized that if it already has captured the loyalty of the teen market, then it needed to figure out how to maintain that loyalty once this demographic had moved out of home to college. Pink is the right idea."  Top of page

I have even Found a few Youtube videos for you to watch just go to the ME section above and follow the link to my favorite links. There I have linked a few videos in my youtube channel for your enjoyment.  One is a piece on "PINK".  There Miranda Ker is giving her expert opinion on the new 2007-2008 Pink line. Here is part of her interview. For more check out the video...... Youtube Channel :  Rasberrydreams


Check out The interview from Miranda Ker from the Victoria's Secret Fashion show 2007 talking about the PINK LINE. She says, "The pink line is young and fresh and comfortable and sexy all at once. Victoria's Secret has really nailed it. It is what every girl needs to have in her wardrobe to feel comfortable and sexy".......

In conclusion... My opinion is BUY MORE "PINK" The most comfortable stylish way to feel oh so CUTE/ Comfortable/Sexy and ADORABLY
Fantastic.  The only thing I disagree with in the reviews is "Pink is not just for the College student market".  It has the appeal of any girly girl who wants to not only look Amazing but feel Amazing as well no mater what your age...OH and by the way.... you might want to pick up a few shares of Limited Brands Inc.... Ticker (LTD). To
stick away for your future.  XOX Jennifer :)