One of my favorite ways to entice bidders to use the Buy It Now option is to offer free shipping for them when they do. Here's how it works:
Say you have an item that normally sells for around $10. You normally list it at $0.99 starting bid to save on eBay listing fees and encourage more bidding.
I always use a Buy It Now price and set it higher than the normal bid for my items. So, if I think the item will see for around $10, I might have the Buy It Now price at $14.99 or $19.99. If someone really want the item, they will use the Buy It Now to avoid having to bid.
Let's assume we set the Buy It Now for the high end of $19.99, and then give the free shipping offer. If someone uses this option, you will have to pay for their shipping ($4.05 USPS Priority Mail), but still be up over $5 from your normal selling price.
This option does work! I have sold 5 items using this method in the past few weeks. I advertise the promotion both in the item listing and by purchased the "Subtitle" option when I list the item.
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