Everyone has heard that Content is King, but let’s stop and think about that for a moment. If you have content on your website but are still seeing visitors stay for a short time span then leave just as quickly as they came, you need to ask yourself why. One of the biggest issues that comes to mind is that the content you have on your website is incorrect in one fashion or another. The difference between having content and having quality content can mean the difference between having a visitor for a moment and a customer for a lifetime. Quantity is not always better than quality. Just about anyone can see the difference between a website that is overloaded with filler content and true quality content.
If you have content that’s great, but you need to remember that you need the correct content relevant to what your site is about. If your website is based on the idea that you do X, and your content shows that you do Y the search engines are going to send the wrong people to your website. They might look around for a little bit but more than likely they will not stay. A search engine cannot guess what your website is about; you need to do that part on your own with unique & relevant content. This comes from both visible content like articles and those which are hidden like the Meta tags, keywords, titles and descriptions in the sites source code.
The first thing you should ask yourself is if the content you think is correct for your site really is correct. Is it relevant to the theme of your site? How is it going to help people find you and allow them to put their faith in you? Of course visitors will want to make sure you know what you are talking about and that is just one part of the keys to this puzzle we call being relevant to your audience. If someone is coming to your website and can view an article or review that you have but something seems off with it, they will know. You need to be able to have your faith put in them the first time they visit and they will come back.
Ask yourself if you have unprofessional content or professional content, most would assume the latter but more times than not they are incorrect. Have you ever been to a website and just wondered how on earth they managed to make that mess? Everything a person reads on your website will start to stir the image they have of you (and your business) until they make a final choice: stay & buy or go & never return. If you want people to visit your site and put their faith in you, you will need to prove that to them right off the bat that you know what you are talking about, that you can get the job done and all of this starts with professional quality content.