A group of watch experts got together and did some math based on some publicly available information in order to either validate or invalidate Rolex's claim that it takes a year to make a Rolex that Rolex uses in their advertising.
This group determined that Rolex produces nearly 1,000,000 watches per
year. 800,000 of those watches are recorded by the
COSC. Rolex also produces pieces that are not certified by
Rolex publicly claims to have approximately 5,000 employees.
Watch experts know from figures released by other mass producers of
watches that approximately 2/3 of employees of watch companies work in
the production of the watches.
This means that approximately 3,000 employees are producing nearly 1,000,000 Rolex watches per year.
Each of these employees is not a watchmaker. Many are
involved in running machines that produce massive quantities of
components and watch cases, etc. Take into account that people
typically only work 5 days a week and also have a couple of weeks of
vacation time and also have sick time and holidays off of work and you
come up with 1,000,000 watches per approximately 240
days. So that means that Rolex is churning out
something like 4100 watches per day. Every day of the work week.
Rolex watches are not rare. They are mass produced and very
overpriced for what they are. And here is a news flash. The
stainless steel that they use is no better than the steel that anybody
else uses. And the brass that is used in making the movements is
very inexpensive. Rolex mass produces probably more watches than
those who make the replicas of the Submariners that sell for
$50.00. And the materials cost probably very, very similar
amounts. What do you think the markup is on a $5,000.00 Rolex
with a stainless steel case from pure manufacturing cost? It is
Many other high end Swiss brands follow similar business models.
Hope this helps.
Best watch brands...
Sure there are many others, but these are very good watches.