Ideas for bringing in traffic to your store:
1) Email Signatures. Most email accounts allow you to set up a permanent signature that will be included everytime you send an email. This is a very helpful marketing tool, and it is FREE! (You can't beat that, in my opinion) Every email I send has a link to my eBay store, among other things that I market. It is very easy to set up - and once set up, it is automatic. See your email server for more information on how to set up your signature.2) Websites are no longer wildly expensive. Even if your site only consists of one or two pages, you can draw in some serious traffic by including a link to your Store. (I use godaddy.)
3) Include links on any and all marketing materials. Have business cards? Include a link. Making fliers? Include a link. Writing your number down for a potential client or buyer? Include a... You get the idea.
4) Blogging. I have a myspace blog, a blogger blog, and some others. Guess what you will find on my home pages for these blogs and any kind of profile that I put out there on the web! You guessed it ~ a LINK.
There are tons of ways to get your Store URL out there and visible. You just need to open your eyes to the possibilities! The greatest feature of eBay Stores afterall (in my opinion) is having that handy URL. Use it to your best advantage!!!
One more thing before you go...
One more thing I want to make you aware of. Many people who own eBay Stores don't realize that eBay will pay you a referral credit for anyone you bring into eBay from one of these links you post outside of the eBay site that makes a purchase! But they have to be able to track that the link was posted outside of eBay. So whenever you include a link to your Store from an email, another website, or a blog you should include the tag "?refid=store" to the end of your Store URL (without the quotations.) For example: http://stores.ebay.com/YourStoreNameHere?refid=store
The referral credit that eBay pays is 75% of the standard Final Value Fee that is charged for the purchase that is made. Hey, every little bit helps, right? For more information on the Store Referral Credit, eBay's Store Referral Credit - FAQ.
Anyone that has an eBay store can benefit from using these simple, low-cost/no-cost ideas! If you found this guide informative and/or helpful, please take a minute to vote YES. I greatly appreciate it.
Have a GROOVY day!
Teresa
)