Some people do not put the best title's (headings) even if they know they have a great product. This is because nobody can find them! For example, if they have an incredible womans winter coat from D.K.N.Y sz M, they just say "grey womens coat." However, most people usually search by brand names, gender and size! So, instead, say "Beautiful women's winter coat sz. Medium (M) D.K.N.Y" and maybe put a subtitle saying "In excellent shape! Almsot brand new! GREAT deal!"