Sell more on eBay and increase your eBay store sales with an e bay Store Checkup & Tune up
If your eBay sales are down, it may be that an eBay store check up, followed by an eBay store tune up could really help, and be that shot in the arm that your eBay business needs.
This is something that you may be able to do on your own, or you can have a certified eBay instructor or certified store designer help you.
An eBay store checkup involves looking at four critical areas of your eBay selling methods.
1. How to get more people to your eBay store.
2. How to get shoppers to stay a while in your eBay store.
3. How to get shoppers to buy something from you.
4. How to build genuine customer loyalty.
Let's look at each one of these to see how they can improve our eBay sales and profit.
How to get more shoppers to your eBay store
Just like a brick and mortar store you need to get customers through the front door. You can do this by driving traffic to your eBay store both on and off eBay.
SEO Search Engine Optimization
One of the best ways to do this is through SEO Search Engine Optimization. EBay does an excellent job of optimizing your store and listing information to the Internet, however it's up to you to have your store properly optimized with the correct keywords. Consider separating the words in the store name. Consider adding to or changing the store name to the specific types of products you sell. Consider writing or rewrite a store description, include product types and brand names for search engines to find. This can be up to 300 characters. Consider adding an about me page. Consider adding custom pages, this will greatly increase your SEO.
Web 2 .0
Take advantage of the new Web 2.0. You can use blogs and social web sites such as face book and my space to get information about your products and eBay store out quickly to the Internet search engines. Consider adding a free eBay blog and posting information about your products. Consider adding a free face book account and posting information about your products. consider adding new keywords to your listing titles, this is the number one reason items fail to sell. Make sure you have several key search words within your listing title.
Your Listing titles
Consider adding new and better keywords to your listing titles, this is the number one reason items fail to sell. Make sure you have several good key search words within your listing titles.
Store categories
Your eBay store categories must also contain specific keywords for proper SEO.
Consider renaming existing categories to be more specific to the types of products you sell. Consider adding new categories to be more specific to the types of products you sell. Consider re-arranging store categories. Consider using level 1 and level 2 categories.
How to get shoppers to stay a while in your eBay store
What type of store do you like going to? One that is sloppy and disorganized? Or one that is clean, organized, colorful, exciting, and fun. Make it easy to find things, and learn about your products. We call this dwell time. Create a fun and interesting environment in your eBay store. Get customers to spend time in your store looking, and exploring. Make your eBay store fun and interesting, and a great place to visit. Take a real hard look at your store's appearance. does it look bland? Is it using the same standard template and clipart that everyone else is using? Does it have exciting graphics, photos, and vivid colors to portray the look and the branding you want? If not, then change it! Give your eBay store a facelift. You can learn to do this yourself or you can have a certified eBay store designer help you with it.
Custom eBay Store Design
Consider replacing clip art with a custom logo. Consider adding a new custom header with navigation buttons. Consider adding promotional boxes. Consider adding a listing frame. Consider adding an about me page. Consider adding custom eBay store pages.
How to get shoppers to buy something
Getting them to buy is your primary goal. Use persuasive pricing and selling techniques, create some package deals, adding value added extras to separate your items from your competitors. Specials, discounts, make offer specials, discount on combined shipping, or free shipping and any other incentive to create a sale. Add Free advice or consultation, something extra that others may not offer. Give them a better deal and more value for their dollar, and not necessarily just a lower price.
How to build genuine customer loyalty
Customer satisfaction is not enough in today's competitive marketplace. We're not talking about just creating a satisfied customer. A satisfied customer may consider his buying experience as just OK, but nothing really special, and nothing to write home about. Nowadays we need to create a loyal customer. Loyal customers return to buy again, loyal customers always leave positive feedback, and loyal customers will refer their best friends. We need to create a great and awesome buying experience for them, one that is better than they are use to. Then and only then will they share their buying experience with others. That is how you create a loyal customer.
With our current economy and increasing competition, it becomes more important for you as an eBay seller to utilize every tool available to you for success. Average or mediocre is no longer enough, you need to stand out as an above average eBay seller. Give your eBay store a checkup today.
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