This guide will begin a series of guides where helpful secrets (or hints) are shared for sellers on eBay. eBay allows all of us a wonderful opportunity to earn primary or discretionary income by selling products on a regular basis or more "part-time" when we find items that we no longer need. This series of guides, while applicable to "part-time" sellers, are most revelant for "full-time" eBay sellers. As one prepares to do business on eBay, it is important to consider all of the ways to possibly increase traffic to listings and overall profitability.
eBay Selling Secret #1 - Loss Leader
A loss leader on eBay is defined as an item that is sold below cost, but is regularly sold and reasonably popular with buyers in that it attracts views of other items offered by the seller. The purpose for a loss leader is to broaden exposure for one's listings or eBay store. A loss leader, while not profitable in and of itself, can increase overall profitably by encouraging buyers to look at and possibly purchase other seller items. A loss leader, if quantities are regularly sold, will show up higher in search results and be much easier to find by potential buyers. Loss leaders are what get customers in the door. If you as a seller have other relevant items that also likely appeal to the buyer, then the loss leader will have a much higher chance of serving its purpose.
Bottom line - the use of a loss leader is a good strategy to increase traffic to your items and attract customers to your eBay store!