Call them Flash drives, pen drives, USB drives, memory sticks.
In any case its a whole lot easier to have a user manual, conference information,
catalog on a memory stick small enough to put in your pocket.
Not so long ago, our conference and trade show clients would order a three
ring binder, with printed tabs and then have someone collate all materials
printed at the copy center.
The trend now is Memory sticks. For $10-$20 you can have a memory stick
printed with your conference logo, or a custom imprinted USB drive printed with
a sponsors advertising message or web address. On this little bugger, not
much larger than a pack of juicy fruit gum, you can fit the whole conference program.
You can also offer plenty of space for attendees to store their own conference notes.
These www. ImprintItems.com/computeraccessories/memorysticks
Many people have one, but everyone welcomes another. They are much easier to carry than a conference bag full of brochures, conference schedules, and maps.
At first the price tag may seem high, but think again. WWW. ImprintItems.com offers many styles and memory sizes.
Here is a comparison from just 10 years ago.
This is what a client of ours ordered for a conference.
500 3 ring binders printed with conference logo on front and map on back
500 sets of printed tabs x $1.45/set
500 sets of printed material 200 pages each =$3.50 set
500 programs showing many advertisers logos and products @ .90/each
Then they hand collated brochures for local restaraunts, museums etc.
and added those.
For this price they could know put the conference logo and website
and all materials on a memory stick to be handed to all attendees at
We can accomodate all of your information needs on one small logo memory
stick. You can put all of the above information on these and more.
Some of our clients offer sponsors a chance to offer their complete catalog
on the pen drives. Imagine how much more value this holds for an advertiser
than simply listing a name and phone number in a directory.
Seriously, many such sponsors after a trade show normally would take the attendees
list and mail each of them a catalog. Catalog cost $2 x 500 people = $1000
Postage cost 500 mailings x $3 /each = $1500. Assembly of mailing ??
These sponsors typically may have paid $200 for a directory listing. With there complete catalog on each attendees USB drive, they often will pay up to $3000
for the service.
This is an Everyone wins situation. The attendees no longer need to pay to ship a box of catalogs back to the office. For the advertiser or sponsor, its better yet.
Why? Because many attendees facing the hassle of packing this information back to the shop with them would simply through bags of materials in the garbage before leaving the hotel to get back to the airport.
No one, and I mean almost nobody will through away a memory stick.