Are Diamonds A Good Investment?

Diamonds are not an investment – unless…

When I started working in this industry over a decade ago I quickly learned a few key concepts that shaped my career in the world of diamonds and jewelry.  
This will be the first of many installments where I share with you the knowledge that I have gained over the years.  The tips and advice you will read in the following paragraphs are priceless.  I share them with you to educate and enlighten you about the wonders of this fascinating item.  

Diamonds have intrigued people all over the world for ages.  The unique material that is Diamond and its relationship with the light around it are second to none in radiating brilliance and fire.  
Diamonds are so rare that a special measuring unit, known as a carat, was derived in order to calculate their value.  Diamonds are so rare that tons of earth have to be dug up and sifted through to get one beautiful one carat diamond worthy of being set in an engagement ring!

The common misconception is that if all of the above is true you could go out today and spend the proverbial two months’ salary on a diamond ring and at some point in time your diamond will be worth three or four months’ salary or more.  The cold hard truth is that this is simply not the case.  As I am sure some of you have tried to sell back your diamonds to the retailers from whom you purchased only to find that you can’t get what you paid for it.  

For a diamond to qualify as an “investment” it needs to be really unique in either carat weight or color.  And I really mean unique as in millions of dollars worth of unique…

Most of us only dream of such diamonds, so why bother? I’ll tell you why! Here’s what I‘ve learned:  The majority of diamonds sold in the US today fall in to a certain category combination of the 4 C’s of diamonds.  Although no one really knows why this is the case the consensus is that it probably has to do with the price of such diamonds and their perceived beauty.  

And as we all know, beauty is always in the eyes of the beholder.  And who, you might ask, is the beholder, if not the one you love.  I know this might sound corny, but seriously, think back to the last time you bought your loved one a special gift.  What reaction did he or she have?  How great was the look on their face?  How big was their smile?  Now, imagine the gift was a brilliant dazzling diamond ring!

Diamonds are not an investment – unless the investment is in your relationship