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There are many ways to tell if a UGG is a fake.

1) The bottom of the boot is raised or embossed with the UGG insignia in a Classic tall or short Authentic Ugg.  A fake is flat.

2) The seller says they are made in New Zealand or Australia for a Classic Tall or Classic Short. Uggs are Manufactured by Deckers Inc. They have been making them in China for the past 3 years. They used to make them in Australia and New Zealand but have not for 3 years or more. The uggs that are advertised as made in Australia or New Zealand are FAKES. They are not from Deckers Inc. They have copied the label and insignia but they are not from Deckers Inc.

3) They are subject to copywright infringment as only Deckers is allowed to use the word UGG. They have also copied Deckers labels and boxes.

4) The ones that are fake do not have a raised or embossed insignia on the bottom of the soles.

5) You can report to UGG Australia any fake ones you see on ebay at  or  at the bottom of an auction of a Fake Ugg  click on Report this Item.

6) Ugg Australia has required any Authorized Ugg Dealer to promise and sign an agreement not to sell on ebay. If the price is below retail then it is most likey a fake as only Ebay sellers who buy the boots retail are allowed to sell on Ebay. This is from the Deckers Web site: "eBay Sellers/On-Line Auctions and Trade Boards: UGG® Australia does NOT authorize any of its dealers to sell on eBay, any other on-line auctions or trade boards. UGG® Australia's agreements with its dealers prohibit sales on auction sites. Accordingly, UGG® Australia does not offer its limited warranty or rebates for products purchased on these sites and will not assist with resolution of any disputes including assistance with Pay Pal refund requests." So if they are buying them retail with tax and having to pay ebay and pay pal fees and they are not seconds and are grade a boots they will be selling for more than retail. Any boots you see being sold less are usually fakes. The price of the boot is a good indicator for a fake.

7) The quality of the stitching on the fakes is very bad.

8) The box is different: Genuine Ugg Box is one piece with a flip open lid attached. It is a strong sturdy box. The words "UGG Australia are wrten in the middle of the lid. The Ugg Logo is a starbust orange sun. It is not big but small. Ugg now as of May 2007 has a new box. It is a flip top box.

9) The Care Booklet that comes with the boots is in white. It has the words "Ugg Australia" embossed and it is square. Fake ones are badly printed and in silver. The pictures in the booklet are sharp and clear. The fakes ones are not. They have been scanned and printed in color and appear fuzzy or unclear. The colors are exaggerated.As of June of 2007 the Care booklet has been replaced with a cream colored card and an insert also in the beige color. Ugg no longer puts the white booklet in the box with the boots made after June of 2007.

10) Fake Uggs do not run a size larger as the real uggs do.

11) Fake Uggs are smaller with a wider ankle.

12) Fake Uggs are taller than real uggs.

13) The heel of a fake Uggs is much narrower than a authentic UGG

14) Some fakes are not sheepskin but wool dyed and will smell of the dye. it smells of paint/lacquer which comes from the dye used on the synthetic materials.16)  The UGG label on the rear of the boots is higher up on a fake and the lettering is different from the genuine Ugg. The letters may have gaps between them in the fake in the real they are overlapping.

15)  The shape of the front part of the fake ugg is shorter and goes up at more of an angel than the genuine UGG which has a rounder longer finish.

16)   The Black Uggs have a black  Sole and a  Black Label with Ugg in white.  The fake have tan soles and a brown label.

17) The sole in a real ugg is flexible. The fakes are rigid.

18) The sole in a real ugg is about a half inch or more, the sole of a fake ugg is very very thin maybe 1/4 inch

19) The height can be either taller or shorter than the authentic Ugg. One classic tall received recently from a fake was 10 inches tall for a size 6 US compared to 12 1/2" 6 US for the authentic UGG. This means that the fake is not much taller than a classic short.

20)The box is different: Genuine Ugg Box is one piece with a flip open lid attached. It is a strong sturdy box. The words "UGG Australia are written in the middle of the lid. The Ugg Logo is a starbust orange sun. It is not big but small. As of April 2007, Ugg is not making the box with a seperate lid. The top of the box is no longer attached to the bottom. There is a big sunburst on top and 'ugg australia'. The side of the lid has

21) The fake may have a blue label pinned to it or a brown cloth protection bag which says "Snow Boots" - these are not provided with Authentic Uggs.

22)The font of the inside label on a fake is different from a Genuine UGG. and the outside label will have the 'australia' in a bolder font on the fake . The label inside should say made in China. If it says made in New Zealand or Austraia it is a fake.

23) The selller leaves out any mention of Deckers in his description. He is selling Australian Uggs but not Deckers Uggs. Don't be fooled by this if you want Deckers Uggs. The box used is similar and copies Deckers Box and Logo, but they are not Deckers Uggs. If you email the seller he will tell you that he does not sell Deckers Uggs. An unsuspecting buyer sees authentic and thinks they are getting Deckers . The seller i is sellling "authentic" australian uggs and leaves out any mention of Deckers.

24) If the Nightfall is any other color but Chestnut it is a fake. Deckers only makes Nightfall in Chestnut.

25)If you see a Sundance in any other color but Chestnut Sand or Chocolate it is a fake. Deckers has stopped making it in Black. There may be old stock around but any ones selling large amounts are probably fakes.

26)   Follwoing is a wonderful guide with pictures sent to me by an ebayer who had purchased fakes for his daughter.

There are many fake UGG boots circulating on eBay.  Whilst the term UGG is not protected, the UGG boots which are made by Deckers ARE protected.  These are the boots which are being faked.  Some of the fake UGGS are exceedingly good and even when placed next to genuine ones will take some spotting!  This guide will hopefully help you to spot them as many people are being duped


1.  Most of the fakes are sold from sellers (with either low or zero feedback) in The Netherlands, Sweden, Denmark, Dominican Republic, Greece, Italy, Australia and the Czech Republic.  The boots are actually in China and they also charge a lot for shipping and normally only accept Paypal.  They will also have lots of them for sale.  There are however some fakes that are being sold quite innocently in the UK because they were bought from the organised fakers via eBay and they are found to be too small.  The fact is the fake UGGS are indeed too small and this is why they are then resold.  A fake size 5 (US size 7) is about 1 cm smaller in foot size.
2.  The smell of a fake UGG is a give away - it smells of paint/lacquer which comes from the dye used on the synthetic materials.   The fake will often have a blue label pinned to it and also a brown cloth protection bag which says "Snow Boots" - these are not provided with the genuine ones!!
3.  A genuine Deckers UGG boot has real sheepskin fur on the interior.  Its fluffy looking and also thicker and a rich cream colour.  The fake uses synthetic 'fur', is slightly grey, thinner and also small pieces of the 'fur' come away when rubbed.  Here's the genuine fur on the left and the fake fur on the right:
4.  Believe it or not, genuine Classic Deckers UGGS are made in China.  The fake Decker UGGS always say made in New Zealand or sometimes Australia.  Here's the genuine label (for a classic short) on the left and the fake on the right.  Also note how the font style for 'australia' is different:-
5.  Where the sole joins the heel, the genuine UGG has a flush join.  On the fake there is a solid line clearly visible.  Genuine on the left, fake on the right:-
6.  A genuine Deckers UGG will have an R in a circle next to the UGG on the sole.  A fake UGG will not have the R in the circle on the sole.  Genuine on the left, fake on the right Now the fakes have copied the R.
7.  Finally, the outside labels are subtly different.  Note how 'australia' is in a bolder font on the fake - which is shown on the left

8.  To my knowledge and indeed from the official UGG website, UGG do not make a CAMEL colour - if your label says 'CAMEL' chances are they are fakes.
9.  Finally the price is a huge clue.  Genuine UK sourced Decker UGGS are at least £140 - anything substantially less and they are probably fakes.  US sourced short UGGS are at least £70 and tall UGGS £85 - again anything less and they will probably be fakes.
10In the UK there are two main types of fake - the ones with the blue label pinned on and with a dust bag that says "snow boots" and a VERY good fake which has light brown pinned on tags that say "made by CGM Co Ltd". The latter have the correct sole pattern and also the label that says "Made in China". Most purchasers are entirely fooled by this


The stitching on the fakes is very bad.
Deckers Uggs do not have any tags hanging from them.
They do not have a Blue Label and there is never a mention of Snow Boots or any Brown Protection Bag.
The sole of a fake Ugg is about 1/4 inch whereas the real ugg is 1/2 inch thick.
Some sellers will sell a KIds ugg for a womens ugg. You can tell as the label has all the sizes Euro UK and US on a kids ugg whereas the womens ugg only has the US size on it.

A shoe salesman sent this to me as another way to tell a fake ugg. Try holding the fur and then the outside leather and separating them (pinch each and pull apart)... if they do then you know since sheepskin is only one layer with two different sides... fakes are two layers stitched together.
I received this email from a buyer of fakes uggs...
"I purchased 2 pair of UGGs for my wife
The boots matched your "real" photos perfectly. The box, while it had the unattached lid (supposedly pre-2007,) matched. The paperwork matched exactly. My wife took them to an authorized dealer to confirm their authenticity. They were very impressed with the lengths they have gone to make them look legitimate, but there were a couple key differences.
1) There was a slight smell to them (this was a concern of mine when I inspected them.)
2) The fur passed the "fur burn test" I've read about, but wasn't very soft
3) The sheepskin was not nearly as soft as it should have been
4) My wife wears a 7 1/2 - I purchased 8s and they were tight
5) The upper part of the boots did not roll down easily as they should "

I received this email regarding fakes "in the UK at least, the inside UGG label now has "Made in China" on the reverse not the front - another subtle change in an attempt to cathch the fakers out. "

From Deckers web site:"

We employ the latest security measures to help ensure authenticity. Every authentic UGG® Australia product beginning with the Fall 2010 season* will come with two-layers of security: contained in a reflective security label and/or security sticker, allowing you to instantly authenticate genuine UGG® products.

Simply locate the reflective security sticker on the outside of your shoebox. The sticker is embedded with two distinct features.

To view the first feature, turn the sticker 90 degrees and make sure the sun logos change from black to white on the reflective strip. Second, look at the same sticker's reflective strip, turn it at an acute angle and verify that the UGG logo appears on the strip with some color reflecting.

If both security features perform as described, then you have an authentic UGG® Australia product.

If your product has a sewn in material content label it will also have a security label sewn in behind the label on the left boot or shoe and will work in the same manner as the sticker (note: if there is no sewn in label, a security sticker will be on the outsole of the left shoe)."

If you have purchased a Fake Ugg you can email Deckers Outdoor Corp. DIrectly at and write to them at the above address with details. Also there is a great deal of infomration now on the offical Deckers web site so go there and click on Counterfeit Education You can dispute it on pay pal and send ebay a message that the item was not as described.

If you have found the information helpful in my Guide, please rate it with a yes vote. Help keep it up high in the rankings so that others can find answers with all of this information. Thanks.
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