"The spirit of the speaker will determine the spirit of the audience." Roger Ailes
By Alex Mandossian
How would you like to make more money in an hour than professional
basketball and baseball players, not to mention Fortune 500 CEOs?
It's possible. I've done it. I've done it without cold calling or working
18-hour days, seven days a week. And now I'm going to show you how you can
do it too.
Last year, I sold $1 million in training in 27 days for my Teleseminar
Secrets program. I did it from a home-based office in Northern California
with just one part-time employee. After spending a few hours selling
"seats," I discovered that I was making $25,000 an hour for about 41 hours
Do the math and you'll discover that this dollar-per-hour figure outranks
that of many elite athletes, not to mention that it puts me on the top-10
list of the highest income CEOs of multi-billion-dollar companies.
So how did I do it?
I chose to do the training via a teleseminar or teleconference - which
would allow me to reach many people at once, rather than trying to train
them one-on-one. (There aren't enough hours in a day for me to make big
money by training people individually.)
A teleseminar is basically a phone call where hundreds of people can
listen to the training and interact with the instructor. With the
teleseminar, not only can I reach all of these people at one time, I can
still give them a taste of "me" while I'm doing it. They feel like they're
getting a personalized training approach, and it doesn't take me thousands
of hours to accomplish it. That's the real power of the teleseminar -
achieving maximum productivity with minimum effort.
I've been doing teleseminar since 1999, which has allowed me to perfect
the technique. The "one-on-many" approach is what makes this the fastest,
easiest, and most economical of all the communication media on earth. Case
Putting on your own teleseminar is easy. All you need is a bridge line (a
telephone system that can connect hundreds of callers at once), a good
marketing plan, and something useful and worthwhile to discuss during the
1. Setting Up a Bridge Line
One of the bridge lines I use is InstantTeleWebcast.com, which gives you
unlimited use for $47 a month. You can also look into Voicetext.com, a
service I've used on many occasions.
2. Filling Your Tele-Seats
In order to fill the seats for my Teleseminar Secrets program, I used
direct-response marketing methods. One direct-response sales letter can
sell hundreds or thousands of people at the same time. It doesn't require a
salesperson. The marketing materials do the selling for you. And if you put
your promotional material on a website, the marketing materials are doing
the selling 24 hours a day, seven days a week. So, again, you are reaching
many people as efficiently as possible.
How, exactly, did I fill the seats?
I put together a $20 content-rich preview teleseminar. I paid my
affiliates $18 of that $20 for every sale of the preview teleseminar that
was made through them, plus a percentage if the buyer purchased the
complete program. That way, they were motivated to promote my call.
During the preview teleseminar, I explained the offer, then sent the
participants to my website, where they could read my sales letter and make
3. Coming Up With Teleseminar-Worthy Topics
You can talk about almost anything in a teleseminar. Just make sure it's a
topic that will be useful for your audience. Here are four ideas to get you
Customer-Appreciation Calls: In this type of teleseminar, you give online
tutorials or new information about your products to your existing
Here's how it works: Contact people who have already purchased a product
from you and offer them a free follow-up where they can ask questions for
an hour. It's basically a personal consultation on a one-on-many basis. It
doesn't make you money instantly - but it does create extremely loyal,
appreciative customers who will turn around and tell their friends,
colleagues, blog readers, etc., all about your products and customer
devotion. Plus, customers who are happy with your service are more likely
to buy more from you.
Public Tele-Critiques: In these teleseminar, one or two participants get
to carry on a dialog with experts.
Here's how it works: One of the participants puts her website or marketing
plan up on the "chopping block," and the experts explain what she is doing
right, what she is doing wrong, and what improvements she can make. The
rest of the participants learn through listening to the critique. (You can
charge extra for people to get the chance to get advice from you or an
expert, or you can offer critiques to valued customers as a gift.)
Prospecting Calls: These (recorded or live) teleseminar offer useful
information meant to inspire prospects to buy your products.
Here's how it works: Each week or month, you conduct an "ask campaign,"
where you ask your prospects what they want to learn about a specific topic
that is somehow related to your product line. You answer their questions in
the teleseminar ... and if you do it right, you convert them into
customers. At the same time, their questions give you ideas for new
products and new marketing approaches.
Another form of the prospecting call is to present an abbreviated form of
an expensive program that you're selling... with the intention of enticing
them into buying the full program. That's what I do with my Teleseminar
Secrets program. I invite prospects to a free or low-cost preview. During
the preview, I give an hour-long overview of the eight-week program,
including plenty of useful, actionable advice that people can put to work
without buying anything extra - though it's also beneficial for people who
go on to buy the entire program. Since the people who buy the entire
program will have had an overview of what it covers, they are actually
learning some of the material twice and, therefore, end up getting more out
Expert-Interview Calls: In this type of teleseminar, you pay a well-known
expert in your field to take part in the call. Then you sell tickets to
people who would be interested in hearing what your expert has to say.
Here's how it works: During the call, you ask the expert questions that
will be useful to your callers. And you pocket the difference between what
you pay him and what you bring in through ticket sales.
I've done money-making interviews with some of today's most influential
entrepreneurs, authors, direct marketers, and professional speakers,
including Steven Covey, Mark Victor Hansen, Brian Tracy, Harvey Mackay, Les
Brown, Robert Allen, Michael Gerber, James Ray, Jay Conrad Levinson, Joe
Sugarman, T. Harv Eker, Joe Polish, Vic Conant, David Bach, Jay Abraham,
Jack Canfield, and many others.
People like this usually charge hundreds - if not thousands - of dollars
for an hour of their time. Which means that my teleseminar attendees get a
huge deal by only paying $47 or so to hear me pick their brains. The expert
provides the content for the call - and I look like a hero for giving my
attendees the information.
That's all there is to it.
Set up a bridge line... fill your tele-seats... and come up with an
audience-pleasing topic. Put these three steps to work, and you'll have the
beginnings of a successful, profitable teleseminar business. This is the
model I've used to make $25,000 an hour... and now you can do it too.