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What are the Benefits of Having an eBay Store?
eBay Stores allow sellers to add more items for sale on eBay with the 30 day Store Inventory Format which is much cheaper than the 7 day Auction Format. For example, let's say that you sell guitars, guitar strings, and guitar music books. If you were to sell all of your items in ONLY the 7 day Auction Format--you eBay fees will sky rocket!
Do eBay Stores Cost More Money Than Just Running eBay Auctions?
Having an eBay Stores will give you an advantage by allowing you to list more items on eBay for less money. Some sellers will also have more than 1 eBay store if they are selling items that are not related to each other.
For example, in your guitar store--all of your items are related to each other, so it is best in this case to have only 1 eBay Store. On the other hand, if you want to also sell “clothing”, it would be best to have a 2nd eBay store and only sell clothes and accessories in it. You would not want to sell any items that are not related to guitars in your guitar store because for one--it would not look professional and number 2--it would be very hard for you to precisely market your eBay store if you are not selling “like items”.
Do 7 Day eBay Auctions Get More Exposure on eBay?
It is true that the 7 day Auction Format does get more exposure than the 30 day Store Inventory Format, however, when the 2 selling formats are used together--higher profits can be achieved! I am not telling eBay sellers to stop running their 7 day auctions because 7 day eBay auctions used in conjunction with the 30 day Fixed Price Format and the 30 day Store Inventory Format are crucial to every eBay seller’s success!
To put in easier terms--think of your 7 day eBay auctions as a sidewalk sale to entice and lead your customers into your store. For example, when someone views 1 of your eBay auctions, that visitor will have INSTANT access to ALL of your other items for sale in your eBay store. If someone buys 1 of your 7 day auctions and then buys a couple of your items that you have listed in your eBay store inventory--you have already INCREASED your profits by having an eBay store because you paid less for the Store Inventory Format right from the beginning!
How Do Most eBay Sellers Sell Their Items?
Most successful eBay sellers will price their eBay auctions VERY LOW such as 1 penny, 99 cents, or $9.95 as an example in order to entice visitors into their eBay store. Then, eBay sellers will price the majority of their items in the Store Inventory Format at a much higher asking price than their 7 day auctions in order to INCREASE profits because let’s face it--more often times than not-- low priced items will get more attention than high priced items!
That is the beauty of how you can use eBay Stores to your advantage in order to INCREASE YOUR SALES and YOUR PROFITS! It is true that you might sell your 7 day Auction at a much lower price than you expected and you might even lose money by selling your 7 day Auctions at such a low price, but you have to remember that your objective is not to make money off of your 7 day Auctions, but to use your 7 day Auctions as a marketing tool to entice visitors into your eBay store.
Once you have visitors in your eBay Store, you will have a much higher success rate of making a sale because the visitor will only be viewing your items and no one else’s items.
Can eBay Stores Help Sellers Maximize Their Profits?
To sum it up, eBay Stores do have so many more advantages for eBay sellers to maximize their profits.
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May God bless you,
Tonya with TonyasDynamicDesigns