Selling on Ebay
Selling on Ebay can be a great home business in itself. There is a lot that has to go into selling on Ebay. Research is extremely important here:
- Research your product on Ebay before you look anywhere else. If you are purchasing an item for a certain amount, you must make sure that you are not paying more than it will be able to sell for on Ebay. You must be able to be competitively priced to get sales.
- Research your product on Google and other search engines. Find out what the most prominent sellers are charging for your product. Pay special attention to the details used in the listing of items you will be carrying. Most of these companies have been in business and have already tried and failed with different sales pages. You can give similar information in your listings and not have to worry about trial and error.
- Don't trust Dropshippers until you have verified that they are priced low enough for you to profit off of their products. Most dropshippers are just middle-men that charge too much for you to make any decent amount of money. If you are charged a fee to work with a company, they are not worth working with. True drop shippers will be happy to have you advertising their products and selling for them and would not charge you for the opportunity to sell their products. Always check your profit margins before wasting time and money on a company that will consistently cost you more than you make.
- Contact the manufacturer. The manufacturer may be willing to work with you or steer you to a company that will. Most manufacturers want you to buy in quantity, but if you are unable to do so they can steer you toward reputable companies that would work with smaller amounts. NEVER spend money on wholesale lists.
- Search for your product name and the words “drop shipper” on search engines. Check the prices they offer for your product line. They will normally be in the same price range that the product is selling for on Ebay. Most try to charge a monthly fee for selling their products. These are not true wholesalers or drop shippers. You will be paying their “middle-man” fee to be able to work with them. It would be easier to buy in small quantities and handle shipping of the items yourself.
- Research shipping prices carefully. The postal service has a calculator and offers free shipping supplies on their website, UPS is great as well. If you can afford to do so, make your shipping cost lower than all of your competitors. Customers don’t want to pay you profit on the shipping of their product and will not buy from you if they think you are robbing them on shipping cost. Make sure you ship as often as possible. The Postal Service will pick up from your home or office for no charge. If you have heavier items, UPS charges a small fee to pick up from your business or home. The fee to ship larger items through UPS is much smaller than the post office.
- Make sure you have a decent amount of feedback before starting. You need 30 feedback to be able to use every available listing enhancement in your auctions. You cannot list Buy It Now auctions unless you have 10 positive feedbacks. Purchase small inexpensive things like Ebooks to get some quick feedback. Most cost between 1 and 2 dollars and are instant delivery items, which will get you feedback immediately.
The most important part of listing on Ebay is the actual listing itself. Your sales presentation must go a step further than your competition. Ebay is extremely competitive and you must be ready to fight for your share of the marketplace.
- The single largest help we have had with our auctions has been with a company named Auctiva. Their service does not cost you a cent and you can actually make some money off of them. They save you money by adding your images to the inside of the auction itself. You don’t have to pay Ebay extra for more pictures. They have beautiful templates you can use to make your auctions stand out from you competition. You can schedule your listings for a specific time for free. They can do this by offering shipping insurance to your customers. You even get paid a portion of what your customer pays!
- Be sure to add every important detail to your listing. Remember that customers on Ebay cannot hold the product in their hands. You need to provide every imaginable detail in your listing to avoid forcing customers to ask you questions that most people would want to ask. Check your competition and make sure you add every imaginable detail before you list your items. If you are consistently receiving the same question on an item, you should probably add that information to your listing to save yourself some time.
- Pictures are extremely important. Take the best pictures you can and add as many as humanly possible. Most digital cameras are very inexpensive (especially if you buy them on Ebay!). Try to use at least a 3.1 MP digital camera and you will get very clear pictures. A white backdrop will make your pictures look professional. Use a piece of cardboard as a backdrop with a white sheet over it to use any light to your advantage and create the best pictures possible. Make sure your light source is powerful and you will end up with professional looking pictures.
- Make sure you do the proper research before getting into business on Ebay! Don't quit your day job until you know that your business will pay your bills consistently. Find your product and become an expert on it. You must be able to explain your product to someone that knows nothing about it. If you do all of these things, you will be a success.
Feel free to contact us and we will be happy to help you through the process of becoming a successful seller on Ebay.